flower classroom: Slow Flowers Newsletter

Monday, June 18, 2018

Slow Flowers Newsletter


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Enhance your Brand with American Flowers Week and Promote Locally-Grown Flowers


	Launched in 2015, it's the Original American-Grown Floral Holiday


	In our fourth year, American Flowers Week has a lot to celebrate and I want to make sure you join in the many activities and take advantage of the resources available to help you promote local and seasonal flowers in your market! We've gained significant momentum, having generated more than 5 million impressions across social media platforms in the past 365 days! Everyone involved in flower farming and floral design is encouraged to highlight America’s flowers with the #americanflowersweek hashtag to draw attention to the campaign.


	9 Ways to Participate in American Flowers Week


	Several Maryland flower farms teamed up with Kelly Shore of Petals by the Shore to host a flower crown workshop during American Flowers Week 2017. I created American Flowers Week in 2015 as a community-focused floral holiday that allows and encourages participation from everyone in the floral industry — from flower seed and bulb producers to growers; from designers to retailers; from cutting garden enthusiasts to artists. There are as many great opportunities to get involved as there are people and flowers! Click the link below to read about 9 Ways you can Participate, including creative and community-minded ideas from Slow Flowers farmers and florists around the U.S.!

Click here to read the full story►

Badges & Graphics


	Use American Flowers Week's badges and graphics in your marketing. Click here for a link to download. The logos and social media-formatted badges are free for you to download and include in your own camapigns and promotions. A special thanks to our amazing team member, designer Jenny Diaz, for her contribution over the past three years. We love the look and vibe of the branding you've created, Jenny!

	As a special branding bonus for 2018, I’m thrilled to share this beautiful red-white-and-blue botanical composition that we commissioned from Connecticut-based artist Ellen Hoverkamp. Ellen’s work, which is termed “scanner photography,” utilizes freshly-picked flowers, foliage and other gifts from nature as her raw material. When composed into a botanical still-life and then scanned, the resulting digital image can be printed on archival, museum-grade paper for framing, or printed for other products, such as note cards or Ellen’s beautiful silk scarves. Download Social Media graphics of Ellen's Red-White-and-Blue Botanicals here. Read more about Ellen and her work here. Visit her web site here.


	Bouquet Labels


	American Flowers Week bouquet labels We've just received our fabulous American Flowers Week labels (actual size: 2-x-3 inch oval) and it's time to place your order!

	It’s completely free to participate in American Flowers Week, but if you want to dazzle your customers, we have an affordable resource for you to use. For the 3rd year in a row, you can use American Flowers Week bouquet labels to highlight your product, your brand and your mission. This year there are two improvements to the festive label art, designed by Jenny Diaz. First, the labels come on sheets of 9 (making shipping so much easier than strips of labels that I have to manually count out). Second, the year has been eliminated from the logo. That way, if you find yourself with leftovers, you can save the extras for next year. The labels are available exclusively to all active Slowflowers.com members. To offset the cost of design, production and postage, we ask for a nominal contribution from you. Place your order and you'll receive an invoice payable via PayPal . Pricing: $20 54 (6 sheets) $30 108 (12 sheets) $35 207 (23 sheets) $75 504 (56 sheets) $125 1008 (112 sheets) To order: Please send your request to debraprinzing@gmail.com indicating the quantity of labels you wish. Payment: You will receive an invoice via PayPal and once that is completed, the labels will be sent. Deadline/Shipment: All label orders must be received by Friday, June 15th in order for us to mail them to you in time. (Includes priority shipping)

Click here for more details►


	2018 AFW Floral Fashions Unveiled


	Grab your June 2018 copy of Florists’ Review to see the 12-page spread about American Flowers Week’s floral fashions. You can return to AmericanFlowersWeek.com to read more about individual looks, the flower farmers' and floral designers' stories, and more beautiful photos throughout June, leading up to the June 28-July 4 #americanflowersweek Celebration. Thank you to everyone who donated flowers, design time, photography and styling. The impressive dream team behind these looks are not only talented but passionate about promoting American-grown flowers through their creativity! I can’t tell you how much it means to this cause — to elevate the public’s awareness and to engage the industry to CARE about domestic floral agriculture and sustainable, mindful floral design. These are the people who created our "Collection" of five floral fashion narratives for 2018 American Flowers Week. Let's Congratulate Them!!


	PEONY LOOK Floral Palette: Peony flowers and petals, Scenic Place Peonies (Homer, Alaska) @scenicplacepeonies Designer: Kelly Shore, Petals by the Shore @petalsbytheshore Design assistance: Lisa Thorne, Thorne & Thistle @thorneandthistle Model: Ashley Johnson, @ah.schlee Hair/Makeup: Elizabeth Morphis, Scenic Place Peonies Apparel: Donated by Grunden’s @grundens Photography: Joshua and Brittney Veldstra joshuaveldstra.com, @joshuaveldstra


	TROPICAL LOOK Designers: Alison Grace Higgins (owner) and Nicole Cordier (manager), Grace Flowers Hawaii (Honokaa, Hawaii) @graceflowershawaii Florals supplied by: J&D Farms (Kamuela), Pacific Floral Exchange (Hilo), Hawaiian Isle Flowers (Volcano), The Orchid People (Kamuela), ESP Nurseries (Kamuela) and High Country Farms (Pa’auilo Mauka). Models: Na’iwi Young of Olowalu Entertainment and Kayla Maluhia Kawai @radshack_hawaii Hair/Makeup: Gracia Malendres, Grace Makeup Artistry Photography: Meghan Spelman, Bikini Birdie Photography @bikinibirdie


	WOODLAND LOOK Floral Palette: Pacific Northwest-foraged moss, lichen and pine cones Production support: Seattle Wholesale Growers Market (Seattle, Wash.) Designer: Carly Jenkins, Killing Frost Farm (Missoula, Montana) @killingfrostfarm Assistant: Katherine Sherba, Mighty Fine Farm (Missoula, Montana) Model: Berkeley Danysh, TCM Models and Talent Hair/Makeup: Carly Jenkins Photography: Alex Brooks, Alex Brooks @alex_brks Location: Old Goat Farm, Orting, Washington


	DAHLIA LOOK Floral Palette: 350 dahlias, Aztec Dahlias (Petaluma, Calif.) @aztec_dahlias; Herbs and succulents, Full Bloom Farm (Sebastopol, Calif.) @fullbloomflowerfarm Designer: Hedda Brorstrom, Full Bloom Farm Harvesting/Production Assistance: MaryAnn Nardo, 7 Petals Floral Design @7petalsdesign; Sarah Reyes, Unfurled Design @unfurleddesign; Dan’yell Powell @danyellily Model/Hair/Makeup: Sophia Lane (with assistance from Amanda Lane), @sophiajlane Photography: Becca Henry, Becca Henry Photography Location: Aztec Dahlias, Petaluma, California


	IRIS LOOK Floral Palette: 1,500 ‘Hong Kong’ irises, Sun Valley Flower Farm (Arcata, Calif.) @sunvalleyfloralfarms Designer: Faye Zierer Krause, Flora Organica Designs @fayekrause Model: Morgan Mireles Hair and Makeup: Angela Cheung, Onxy-Private Holistic Studio, @onyxarcata Photography: Leon Villagomez, Leon Villagomez Photographer @leonvillagomez Location: Flora Organica Designs, Arcata, California

Download Social Media Graphics of all these Looks ►


	See you at the Slow Flowers Summit


	The SLOW FLOWERS SUMMIT is a one-day conference for creative professionals, thought leaders and pioneering voices in the progressive American-grown floral community. Designed to stimulate curiosity, examine conventional assumptions and explore conscious and ethical practices in the floral industry, the Summit agenda asks speakers and audience members alike to inquire, inform, include, instigate and inspire. The Summit is ONE MONTH from TODAY! Please join us!

More Details and REGISTRATION ►


	Slowflowers.com 2.0 Launches

	SEATTLE, WA (May 21, 2018) — In conjunction with the fourth anniversary of Slowflowers.com, founder Debra Prinzing unveiled Slowflowers.com 2.0 – a visually updated and user-friendly web site for consumers in search of American-grown flowers. Since its launch in 2014, Slowflowers.com has provided floral consumers with a one-stop address for “slow” flowers and foliage, wedding and event designers and myriad options for gifting local and seasonal flowers. Participation among floral professionals has grown from 250 vendors to more than 700 vendors across the U.S. and Canada. The site averages 29k unique users and 191k page views annually.

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3 Hour Fun Floral Experience for 2

Join the Beginner class that shares: How to design your flowers, keep your flowers FRESH longer, learn more about color combinations, and just " how we do it". You will go home with a beautiful floral design and 3 hours of fun with someone special. The class is by appointment for 2, Monday - Friday, some Saturdays at 10am or 3pm cost: $250.00 payable by Venmo or PayPal invoice use the contact form above to message me your appointment information text/phone 913-708-2988 see you soon! Christina

Floral Designer Training

Explore Floral Design

12 Days

10-6pm ( 1 hour for lunch)

84 hours hands on training

1 student -private training

by appointment....take the class 2-3 days in a row for 4-6 weeks, 12 consecutive days, or schedule 1 day for 12 months. We create together your time frame to learn floral design.

$4,800.00

A (re-fresh)new Products, containers, techniques & supplies to work and learn with. You will create a minimum of 45+ designs in these 12 days. All designs are yours daily to take home.

* Business Day add on day/class $ 150.00 ( good for students opening a home floral studio, flower shop, special event specialist).

( this class price is only for the EFD training)

read reviews from students below

questions ?? I love to answer questions!

913-708-2988 phone/text

Flowerclassroom@gmail.com

jobs are available!!! We all love to learn new things!

Christina Burton-Fox AIFD

floral artist & instructor

Raves & Reviews

I was looking for a refresher floral design class, where I could build on the skills I learned years ago and learn new skills, and that’s exactly what I found. Christina is a talented and knowledgeable floral artist and instructor who presents a well prepared curriculum. I was pleased with the abundance and variety of flowers we were given to work with, the tools we were given and the pleasantness of the classroom. The 12 day class I took is not an easy workshop style course. I was challenged and at times discouraged, but I learned so much and was delighted with many of the designs I was able to make with Christina’s instruction and guidance. She won’t let you off easy, and even asked a classmate to throw her design in the trash and start over(!) but I liked that, because I was there to learn and learn I did! She sometimes questioned my choices and placements when I was headed the wrong directions with a design but she didn’t give up on me or my designs. I also learned a great deal about the marketing and business side of the profession. I believe with hard work and ongoing practice this class could prepare a student like me to work in the floral industry. I have gained a connection with a world-known floral artist who is willing to offer ideas and advice in the future. I have benefited greatly from the resources Christina shared with us in the form of websites, email lists, floral design books and connections with wholesale houses. I would love to go back someday and take some of the specialized design classes she offers. The class was worth my time, effort and money. I would highly recommend it. Receiving my completion certificate at the end was very rewarding for me!
The flower classroom is a place to study serious floral design in a fun relaxed atmosphere. It is for those who want to become a professional florist to for those who just want to improve their designs for personal use. Tammy Ivy
Dear Miss Tina, I would like to tell you how much I enjoyed your class. It was such a wonderful experience. I had looked for such a long time to find a class where I could learn more about floral design. I could not have imagined a class such as yours! From flower processing to design elements; your teaching style allowed me to learn and understand so much more about this creative field. I am forever thankful to you. You have given me a great deal of insight into the floral industry, and opened my eyes to endless possibilities for myself. Thank you for sharing your gifts with others! Sincerely, Errica Parsons
Learning from Christina has been so helpful in so many ways. She is very willing to give good advice in order to help you achieve whatever your floral dream might be. After taking the 12 day basic floral design class I am happy to continue to invest in myself and take her 5 day advanced class also. At the end of the day, you go home with beautiful floral designs that you are also proud enough to give away. I feel blessed to have found her. Vicki Gayle
Anyone wanting to learn about floral design should enroll in the "explore floral design" series of classes. Christina's "Explore Floral Design " classes cover every aspect of floral design from the proper handling of fresh floral materials, the materials used in floral design,color and design theory,the mechanics of floral design as well as the "business of floral design. The course content is well organized. The studio setting is pleasant with more than adequate space and equipment. Christina supplies the clases with a wide variety of materials for studetn use. Group instruction is enhanced with a one-on-one guidance as needed. If you have an interest in floral design, you'll be glad you enrolled. Beth Ball
Christina knows flowers and the flower business! At the flower classroom she will teach you in an easy, laid back and practical style. Lee Ann
Christina I can't thank you enough for this wonderful experience with you at the flower classroom. I have grown so much professionally. I feel like a butterfly with new wings. :) I would love to continue to work with you and learn from you. You are the best! Lee Ann
Christina is an amazing instructor! What makes a great instructor? Competence in the subject , ingenuity & creativity, the ability to understand & work with people, the desire to share,give time & effort to support others in achieving high level skills. This defines Christina and the experience you will have as a student in her classroom's explore floral design class. Knowing nothing about handling fresh cut flowers,however I graduated after 10 weeks with a well-informed knowledge base, hours of practice at a newly acquired skill and a mentor for life!! Thank you, Christina from Sheryl Ewert (student)
Groupon/Awesome class. Will sign up for the next one soon!
Groupon/Great experience!
Groupon/It was worth the money just to take home your own arrangement of beautiful flowers.
Groupon/Christina M. Burton AIFD is an amazing instructor. Would consider further classes at flower classroom.
Groupon/Such a fun class. Beautiful flowers. Really learned alot about floral design and care for floral arrangements.
Groupon/Had a wonderful time with Christina, she is a great teacher and explains the art of arranging so I could understand. We all after her instructions were able to complete a beautiful bouquet to take home.
Groupon/The class was so educational and entertaining. Only 6 people can attend each session so you get hands on attention and instruction. The owner is very nice and is a great teacher. The project you leave with is beautiful.
Explore Floral Design class is a great way to learn the basics of floral design. Christina is an amazing teacher. I loved this class and am looking forward to taking her advanced classes. Shaina Jo Maag
Explore Floral Design class was wonderful. If you want to learn about designing flowers this class is a must. Christina breaks the content up into very managable pieces & continues to give suggestions on techniques to embelish your design. In the course you are exposed to all the greens and flowers that exist in the current market. Step out of the box and explore flower design. You will enjoy the class, Joyce Mc Mahon
What an exciting class. If you love flowers you will love this class and you will learn how to design flower arrangements. Christina is very helpful in showing you the "how to" to make beautiful flower arrangements that will please you and your friends. (explore floral design class) Mary Lou Heine
Christina, Thank you so much for being a part of this years Leukemia & Lymphoma Society Campaign. It's support like yours that makes our fight against blood cancers possible! The flowers were so beautiful!! Thanks again, Matt Seithel & Staff Man & Woman of the Year Event
I loved the Flower Classroom! I learned so much & had so much fun. She taught so many different designs and helped me understand deeper into the designs and that you can do so much with your designs. The class is above and beyond, I loved how many arrangments I took home with a vast array of flowers in them. Meagan McGarrah
Great Experience!! We were able to design with a wide selection of beautiful flowers, awesome opportunity. I'm very visual & loved watching you deign in demos to show how to add creative touches and take our design a step above. I learned much more than basic design, Thank you!! Cindy Heckman
Groupon/ The class was wonderful. I signed up with my mom and a friend with the intent of a ladies night out. The class was well structured, the establishment was very clean and the teacher was fantastic. I couldn't have asked for anything more.
Groupon/ Really enjoyed the class and would definitely visit the Flower Classroom again.
Groupon/ It was a wonderful class!! I had alot of fun, learned alot, and it ignited a desire to do more with FLOWERS.
Groupon/ Truly enjoyed my experience, learned much, and came home to redo my existing flower arrangements!! Definitely recommend the Classroom and the instructor!!

flower classroom

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Monday, June 18, 2018

Slow Flowers Newsletter

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