Enhance your Brand with American Flowers Week and Promote Locally-Grown Flowers
Launched in 2015, it's the
Original American-Grown Floral Holiday
In our fourth year, American Flowers Week has a lot to celebrate and I want to make sure you join in the many activities and take advantage of the resources available to help you promote local and seasonal flowers in your market!
We've gained significant momentum, having generated more than 5 million impressions across social media platforms in the past 365 days!
Everyone involved in flower farming and floral design is encouraged to highlight America’s flowers with the #americanflowersweek hashtag to draw attention to the campaign.
9 Ways to Participate in American Flowers Week
Several Maryland flower farms teamed up with Kelly Shore of Petals by the Shore to host a flower crown workshop during American Flowers Week 2017.
I created American Flowers Week in 2015 as a community-focused floral holiday that allows and encourages participation from everyone in the floral industry — from flower seed and bulb producers to growers; from designers to retailers; from cutting garden enthusiasts to artists.
There are as many great opportunities to get involved as there are people and flowers! Click the link below to read about 9 Ways you can Participate, including creative and community-minded ideas from Slow Flowers farmers and florists around the U.S.!
Badges & Graphics
Use American Flowers Week's badges and graphics in your marketing. Click here for a link to download.
The logos and social media-formatted badges are free for you to download and include in your own camapigns and promotions.
A special thanks to our amazing team member, designer Jenny Diaz, for her contribution over the past three years. We love the look and vibe of the branding you've created, Jenny!
As a special branding bonus for 2018, I’m thrilled to share this beautiful red-white-and-blue botanical composition that we commissioned from Connecticut-based artist Ellen Hoverkamp.
Ellen’s work, which is termed “scanner photography,” utilizes freshly-picked flowers, foliage and other gifts from nature as her raw material. When composed into a botanical still-life and then scanned, the resulting digital image can be printed on archival, museum-grade paper for framing, or printed for other products, such as note cards or Ellen’s beautiful silk scarves.
Download Social Media graphics of Ellen's Red-White-and-Blue Botanicals here.
Read more about Ellen and her work here.
Visit her web site here.
American Flowers Week bouquet labels
We've just received our fabulous American Flowers Week labels (actual size: 2-x-3 inch oval) and it's time to place your order!
It’s completely free to participate in American Flowers Week, but if you want to dazzle your customers, we have an affordable resource for you to use.
For the 3rd year in a row, you can use American Flowers Week bouquet labels to highlight your product, your brand and your mission. This year there are two improvements to the festive label art, designed by Jenny Diaz.
First, the labels come on sheets of 9 (making shipping so much easier than strips of labels that I have to manually count out).
Second, the year has been eliminated from the logo. That way, if you find yourself with leftovers, you can save the extras for next year.
The labels are available exclusively to all active Slowflowers.com members. To offset the cost of design, production and postage, we ask for a nominal contribution from you.
Place your order and you'll receive an invoice payable via PayPal .
$20 54 (6 sheets)
$30 108 (12 sheets)
$35 207 (23 sheets)
$75 504 (56 sheets)
$125 1008 (112 sheets)
To order: Please send your request to firstname.lastname@example.org indicating the quantity of labels you wish.
Payment: You will receive an invoice via PayPal and once that is completed, the labels will be sent. Deadline/Shipment: All label orders must be received by Friday, June 15th in order for us to mail them to you in time. (Includes priority shipping)
2018 AFW Floral Fashions Unveiled
Grab your June 2018 copy of Florists’ Review to see the 12-page spread about American Flowers Week’s floral fashions. You can return to AmericanFlowersWeek.com to read more about individual looks, the flower farmers' and floral designers' stories, and more beautiful photos throughout June, leading up to the June 28-July 4 #americanflowersweek Celebration.
Thank you to everyone who donated flowers, design time, photography and styling. The impressive dream team behind these looks are not only talented but passionate about promoting American-grown flowers through their creativity!
I can’t tell you how much it means to this cause — to elevate the public’s awareness and to engage the industry to CARE about domestic floral agriculture and sustainable, mindful floral design.
These are the people who created our "Collection" of five floral fashion narratives for 2018 American Flowers Week. Let's Congratulate Them!!
Floral Palette: Peony flowers and petals, Scenic Place Peonies (Homer, Alaska) @scenicplacepeonies
Designer: Kelly Shore, Petals by the Shore @petalsbytheshore
Design assistance: Lisa Thorne, Thorne & Thistle @thorneandthistle
Model: Ashley Johnson, @ah.schlee
Hair/Makeup: Elizabeth Morphis, Scenic Place Peonies
Apparel: Donated by Grunden’s @grundens
Photography: Joshua and Brittney Veldstra joshuaveldstra.com, @joshuaveldstra
Designers: Alison Grace Higgins (owner) and Nicole Cordier (manager), Grace Flowers Hawaii (Honokaa, Hawaii) @graceflowershawaii
Florals supplied by: J&D Farms (Kamuela), Pacific Floral Exchange (Hilo), Hawaiian Isle Flowers (Volcano), The Orchid People (Kamuela), ESP Nurseries (Kamuela) and High Country Farms (Pa’auilo Mauka).
Hair/Makeup: Gracia Malendres, Grace Makeup Artistry
Photography: Meghan Spelman, Bikini Birdie Photography @bikinibirdie
Floral Palette: Pacific Northwest-foraged moss, lichen and pine cones
Production support: Seattle Wholesale Growers Market (Seattle, Wash.)
Designer: Carly Jenkins, Killing Frost Farm (Missoula, Montana) @killingfrostfarm
Assistant: Katherine Sherba, Mighty Fine Farm (Missoula, Montana)
Floral Palette: 350 dahlias, Aztec Dahlias (Petaluma, Calif.) @aztec_dahlias; Herbs and succulents, Full Bloom Farm (Sebastopol, Calif.) @fullbloomflowerfarm
Designer: Hedda Brorstrom, Full Bloom Farm
Harvesting/Production Assistance: MaryAnn Nardo, 7 Petals Floral Design @7petalsdesign; Sarah Reyes, Unfurled Design @unfurleddesign; Dan’yell Powell @danyellily
Model/Hair/Makeup: Sophia Lane (with assistance from Amanda Lane), @sophiajlane
Photography: Becca Henry, Becca Henry Photography
Location: Aztec Dahlias, Petaluma, California
Floral Palette: 1,500 ‘Hong Kong’ irises, Sun Valley Flower Farm (Arcata, Calif.) @sunvalleyfloralfarms
Designer: Faye Zierer Krause, Flora Organica Designs @fayekrause
Model: Morgan Mireles
Hair and Makeup: Angela Cheung, Onxy-Private Holistic Studio, @onyxarcata
Photography: Leon Villagomez, Leon Villagomez Photographer @leonvillagomez
Location: Flora Organica Designs, Arcata, California
See you at the Slow Flowers Summit
The SLOW FLOWERS SUMMIT is a one-day conference for creative professionals, thought leaders and pioneering voices in the progressive American-grown floral community.
Designed to stimulate curiosity, examine conventional assumptions and explore conscious and ethical practices in the floral industry, the Summit agenda asks speakers and audience members alike to inquire, inform, include, instigate and inspire.
The Summit is ONE MONTH from TODAY! Please join us!
Slowflowers.com 2.0 Launches
SEATTLE, WA (May 21, 2018) — In conjunction with the fourth anniversary of Slowflowers.com, founder Debra Prinzing unveiled Slowflowers.com 2.0 – a visually updated and user-friendly web site for consumers in search of American-grown flowers.
Since its launch in 2014, Slowflowers.com has provided floral consumers with a one-stop address for “slow” flowers and foliage, wedding and event designers and myriad options for gifting local and seasonal flowers. Participation among floral professionals has grown from 250 vendors to more than 700 vendors across the U.S. and Canada. The site averages 29k unique users and 191k page views annually.
Christina Burton-Fox AIFD floral artist & instructor