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Tuesday, November 4, 2014

AIFD Floral Food for thought....and FC private staff training

I can't agree more with "A great staff is key!"

This is so important in the training area...we all need to have some design time to learn new mechanics, products in the instrustry, as well as a just for fun class!!

Take the time to train on-site or in the flower classroom, contact me for this private staff training...we are the floral experts...lets be confident with design, product and industry knowledge!!

Christina Burton-Fox  AIFD, CFD
designer & instructor
flower classroom




American Institute of Floral Designer's monthly tip for members
What's Working for You?
Submit your tip!
AIFD is always looking for members to send in creative tips and ideas that you use. If you would like to have your idea featured in a monthly Floral Food for Thought send it in, complete with details and pictures if you have them, to Molly Baldwin-Abbott, AIFD's Director of Communication, at mollybaldwin@assnhqtrs.com.
November Marketing Tip
By Stacey Carlton AIFD, CFD

A great staff is key! Dedicated employees and customers are vital to word of mouth marketing. Look after them by providing the training and tools they need to do their jobs well. Have a list of job duties for every staff member readily available and easily visible so they understand their role in the business plan. If everyone works as a team, your business will run smoothly and look after itself. A well oiled machine with confident employees will encourage repeat customers and turn them into loyal fans.
American Institute of Floral Designers ● 720 Light St., Baltimore, MD 21230 ● 410-752-3318

Bloompop....Loves Local Florists

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Bloompop Partners With the Country's Best Local Florists
The country's best florists partner with Bloompop to increase their sales while maintaining control of their own brand.
Five Reasons to Sell on Bloompop:
  • FREE professional photo shoot of your unique and creative designs.
  • A curated environment: Bloompop is invitation-only, with strictly kept standards for new Partners. 
  • Beautifully designed, co-branded online Shop Page to tell your shop's story.
  • Dedicated, experienced Account Managers to help you with shop setup, sales, digital marketing, and social media to increase online sales.
  • Hassle-free payments. We handle payments and credit card charges. You simply get paid on time.
No monthly fees, no cost to join, no long-term contract, no listing fees, no hidden costs. We only make money when you do.
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Who Should Partner with Bloompop
Bloompop is looking for local florist partners across the US who maintain high aesthetic standards, prioritize customer service, and consistently receive excellent reviews on consumer review sites. Our customers send flowers across the US with confidence that any design or florist they choose on Bloompop is "The 1%". Apply now.

Pictured: the [fLo rE sta] NYC design and ownership team.
Bloompop For Business
Bloompop works with national account partners to bring floral business back to local florists across the US. This optional benefit of partnering with Bloompop gives you access to large corporations looking to easily partner with local florists across the country.
Pictured: 'Vanity' by Fairfax, VA florist Multiflor
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Are you an events or weddings only designer? We'd love to speak with you! Our newly launched vertical, Weddings, features artisan wedding flowers from local florists in an easy-to-order format. Find out more here.
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