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Tuesday, March 27, 2018

Working with Succulents for Prom


A student came in to brush up on skills and create Prom worthy designs with succulents.  She created a ring, necklace and boutonnier for samples of what they can create.

What a great job!  Had fun being a part of this hands on flowers to wear class!  Prom flowers today are not your moms prom flowers!!























Christina Burton-Fox AIFD floral artist & instructor

Elevate your Social Media from Mayesh

5 Tips to Elevate Your Social Media Presence

social media tips for florists

Preface: Below is an article that I recently wrote for the WFFSA blog and I wanted to make sure that I shared it with you all! I hope that you find it helpful and if you want marketing/social media tips, let me know what you are looking for and I may create a blog post just for you!

I literally just wrote the title and now I’m thinking, “ONLY 5 – how am I going to pick just 5 points to focus on”??? Because if you have ever met me, then you know that one of my passions is social media and inbound marketing. I could talk about it all day long, but I know that you have just a few minutes to spare and I don’t want to waste your time. So let’s get to it!

TIP #1: DEFINE YOUR POST FREQUENCY
I’m assuming that you have already found which social media platforms you want to utilize because that is where your core audience is hanging out at. Now you need to figure out how often to post. Personally, I try to post once a day with the exception of Instagram, which I post 1-3 times per day. For businesses, the bottom line is that it is imperative to be consistent. So set a schedule and try very hard to stick with it. If you are looking for a more scientific approach, then be sure to check out CoSchedule’s “Social Media Posting Frequency Kit” that summarizes 14 different studies.

TIP #2: BE SOCIAL
Yes, be social on social media! It sounds simple, but this is sometimes the hardest part to keep up on because you need to check back on your posts. If you are working hard on coming up with great content to post on to your social media pages, be sure to follow through to gain the most from your efforts. That means be social, respond and interact with your fans who take the time to respond and ask questions. It is a great way to establish authority over the subject matter at hand.

TIP #3: EARN THE RIGHT TO SELL
You read that correctly – all brands need to earn the right to sell to their community. Social media is NOT like other marketing engines because the content here should be focused on educating, starting discussions and entertaining. You might be tempted to keep on blasting your fans with product promos, sales and the like but please don’t because you will lose your followers or at the very least, they will tune you out. Get together with your team to brainstorm content ideas – company culture, industry news, informative posts, product information, job postings, etc. Then post using your rich content and sprinkle in your sales, promotions, etc. Another way to think of it: jab, jab, jab, punch!

TIP #4: RESEARCH HASHTAGS 
If you want to expand and grow your audience, then you need to be using hashtags. People love to follow rabbit holes to see where they lead them, and that is one of the many benefits of using hashtags. I cannot tell you how often my team uses hashtags when planning our events. We have found great resources this way that would have been virtually impossible using just plain old Google. If you aren’t using hashtags, then sit down with your team again and do some research on relevant hashtags for your brand and for your geographic area. Instagram, I like to strive to use up to 10 hashtags per post. Also, if you are worried about doing the whole hashtag thing correctly because this topic is new for you, then take a look at this article from HubSpot that talks about “How to Use Hashtags on Twitter, Facebook & Instagram”.

TIP #5: REVIEW & UPDATE YOUR SOCIAL MEDIA PROFILES
I saved this one for last because I review a ton of social media pages and websites and this is a pet peeve of mine. Take time to review your profile to ensure that it is complete and that items like your username, profile and header photos, bios, descriptions and links are consistent across all of your social media channels. You want to ensure that no matter where someone is looking, that your brand is consistent. If someone clicks from one page to another, they feel safe that they are in the correct place. Also, if you are a local brand, make sure you have where you are in your descriptions and that that same geographic information is somewhere easy to find on your website. I cannot tell you how many times I have visited an Instagram page, then tried to click over to their website and still couldn’t figure out where the business was located. Your profile is very important and helps get your fans into your sales funnel. If you want a great checklist to utilize, then be sure to check out Hootsuite’s “13 Ways to Improve Your Social Media Profiles in One House or Less”.


Well, those are my top 5 tips – what are your top social media tips that help you stay on top of your game?

Love learning? Then be sure to check out our 2018 Mayesh Design Star Flower Workshop! Kaylee talks flowers and design, but we also have on the agenda to talk about taking your best photos and social media!




Christina Burton-Fox AIFD floral artist & instructor

Oasis Idea Weekly

March 27, 2018
11 Tips to Get Floral Garlands Right

Which floral mechanics make floral wedding garland design and installation easier? 

What are the strongest choices for creating garlands with reusable individual designs? 

Which are the favorite flowers for garland?
Garlands of fresh flowers and foliages have long been used to decorate mantels, doorways and railings for weddings and other special events. 

The current trend of using long rectangular reception tables, such as farm tables, makes table garlands an on-trend decorating option for weddings.

The right mechanic choices for garland depend on the decorative purpose of the garland and the available space. 

This week's 11 tips can help you structure floral garland designs for weddings and other events. To read the blog, click the image above or green button below.
Comment on IDEA Weekly blogs
Go to the comment area at the bottom of the blog page on the website. We look forward to hearing from you!
This Week's Floral Video IDEA
Floral garland quick tips
Learn ways to add a water source and quickly attach floral garlands in this 75-second video with Smithers-Oasis Floral Design Director Sharon McGukin. 
Every OASIS Floral Products product in detail—and more!
Oasisfloralproducts.com has the complete information you need on every available OASIS Floral Products product including sizes and colors. You'll all find floral recipes, how-to videos, design ideas and inspiration. If you have questions, ideas or concerns and for order support, contact customer service at 1-800-321-8286 or support@oasisfloral.us.

Christina Burton-Fox AIFD floral artist & instructor

Grand Central Newsletter

A Next Generation Multimedia Company
For the Floriculture Industry


The Latest Stories in Floriculture


25 NEW Hyacinth Varieties the World Needs More Of! Check Out Our Photo Gallery of the Best and Boldest Colors!!

Don’t miss these 25 fragrance-packed stunners from the March 19, 2018 judging at the (KAVB) “Royal Association Of Flowerbulb Growers” at the CNB Tradecenter in Lisse, South Holland where top breeders enter their best-of-the-best new breeds! Think Spring and enjoy this refreshing trip down ‘Hyacinth Lane’ to see the NEWEST breeds available to the industry!... Read More »
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Rock Stars of the Industry

Renowned Florist and Floral Designer Teresa Sabankaya to Release Her First Book in Spring 2019

Sabankaya’s book, “The Posy Book” (temporary name) explores one of her favorite topics, Posies, or a sentiment nosegay. Sabankaya’s modern invention of a historic nosegay, Bonny Doon Posies, have been a core part of her retail business from the beginning, and have been featured in such media as CBS Sunday Morning, Romantic Homes magazine, San... Read More »

Tricks of the Fresh Cut Trade

PHOTO GALLERY: 15 Fresh-Cuts That Last for Weeks!

Make the most of your trip to the farmer’s market and pick posies with staying power. Hypericum Berries, also called coffee bean berry, this long-lasting bloom is equal parts fragrant and eye-catching, especially when arranged altogether in a chic, glass vase. Lilies are the gift that keeps on giving. The key to long-lasting flowers is... Read More »

Tricks of the Plant Trade

The Weird World Inside a Pitcher Plant

A species of pitcher plant found in Singapore isn’t very good at dissolving the prey it catches, but it gets nutritional help from worm larvae that live and eat within its maws. On the soggy floor of one of the only remaining intact forests on the island nation of Singapore, the egg-sized heads of carnivorous creatures emerge from decaying... Read More »

Industry Events

VIDEO + PHOTO GALLERY: Exotic Flowers and Artistry Draws Huge Crowds at Dubai Festival

International florists display their creations at Dubai International Flower Festival. Dubai: “Ten thousand saw I at a glance.” Well, I may be quoting Wordsworth. But here it’s not about daffodils. It’s about the heliconias, guzmanias, gloriosas, corinatas, roses, sunflowers, orchids, tulips, chrysanthemums and scores of other flowers and foliage on display at Dubai International Flower... Read More »

Career Builders

9 Easy Steps to Make Your Boss Like You

Your goal as an employee should be to make your boss’ life easier. If you can help your manager look good to their manager, you’re in good shape. It’s simple logic; it’s less simple to put into action. To help you out, we’ve rounded up nine ways you can take the hard stuff off your... Read More »

Colors and Trends

Japanese Artist Handcrafts Hair Accessories That Look Like Delicate Flowers

Japanese artist Sakae creates delicate floral hair accessories using colorful resin and wire. In Japan, these ornamental hair pins are known as Kanzashi, and today they’re worn with kimonos by Japanese women on special occasions. Sakae calls her craft “dip flower,” which involves sculpting the metallic wire into floral shapes and dipping them into the... Read More »

Tech Tips

MIT Scientists Create Plants That Glow Like Fireflies

How neat! They hope glowing plants could help the environment by replacing lamps and outdoor lighting. If you’re looking for a super-cool natural light source, you may soon be able to read by the light of a plant. It sounds like science fiction, but engineers at the Massachusetts Institute of Technology have taken the first... Read More »

Retail Trends

Mark Your Calendars: These Are the Most Important Sales Dates in 2018

Looking ahead to 2018, here are some predictions for dates when specific product sales and small business activities will peak. From cakes to cocktails, listings services to shipping refunds, everything has a high season. Small businesses experience sales peaks and valleys through the year that are influenced by local events and trends. But across the... Read More »

Science & Research

We Just Proved Plants Have Consciousness, New Study Suggests

The benefits of talking to houseplants have long been relegated to the halls of pseudoscience, while the benefits of playing them music has seemed even goofier. Now, a study published in The Annals of Botany journal suggests that plants are much more complex in their range of reactions and much closer to animals than previously... Read More »

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Christina Burton-Fox AIFD floral artist & instructor