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** It's American Flowers Week **
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Launched in 2015, it's the
Original American-Grown Floral Holiday
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In our fourth year, American Flowers Week has a lot to celebrate and I want to make sure you join in the many activities and take advantage of the resources available to help you promote local and seasonal flowers in your market!
We've gained significant momentum, having generated more than 5 million impressions across social media platforms in the past 365 days!
Everyone involved in flower farming and floral design is encouraged to highlight America’s flowers with the #americanflowersweek hashtag to draw attention to the campaign.
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9 Ways to Participate in American Flowers Week
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Several Maryland flower farms teamed up with Kelly Shore of Petals by the Shore to host a flower crown workshop during American Flowers Week 2017.
I created American Flowers Week in 2015 as a community-focused floral holiday that allows and encourages participation from everyone in the floral industry — from flower seed and bulb producers to growers; from designers to retailers; from cutting garden enthusiasts to artists.
There are as many great opportunities to get involved as there are people and flowers! Click the link below to read about 9 Ways you can Participate, including creative and community-minded ideas from Slow Flowers farmers and florists around the U.S.!
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Use American Flowers Week's badges and graphics in your marketing. Click here for a link to download. The logos and social media-formatted badges are free for you to download and include in your own camapigns and promotions.
A special thanks to our amazing team member, designer Jenny Diaz, for her contribution over the past three years. We love the look and vibe of the branding you've created, Jenny!
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As a special branding bonus for 2018, I’m thrilled to share this beautiful red-white-and-blue botanical composition that we commissioned from Connecticut-based artist Ellen Hoverkamp.
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2018 AFW Floral Fashions Unveiled
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Grab your June 2018 copy of Florists’ Review to see the 12-page spread about American Flowers Week’s floral fashions. You can return to AmericanFlowersWeek.com to read more about individual looks, the flower farmers' and floral designers' stories, and more beautiful photos throughout June, leading up to the June 28-July 4 #americanflowersweek Celebration.
Thank you to everyone who donated flowers, design time, photography and styling. The impressive dream team behind these looks are not only talented but passionate about promoting American-grown flowers through their creativity!
I can’t tell you how much it means to this cause — to elevate the public’s awareness and to engage the industry to CARE about domestic floral agriculture and sustainable, mindful floral design.
These are the people who created our "Collection" of five floral fashion narratives for 2018 American Flowers Week. Let's Congratulate Them!!
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PEONY LOOK
Model: Ashley Johnson, @ah.schlee
Hair/Makeup: Elizabeth Morphis, Scenic Place Peonies
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TROPICAL LOOK
Designers: Alison Grace Higgins (owner) and Nicole Cordier (manager), Grace Flowers Hawaii (Honokaa, Hawaii) @graceflowershawaii
Florals supplied by: J&D Farms (Kamuela), Pacific Floral Exchange (Hilo), Hawaiian Isle Flowers (Volcano), The Orchid People (Kamuela), ESP Nurseries (Kamuela) and High Country Farms (Pa’auilo Mauka).
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WOODLAND LOOK
Floral Palette: Pacific Northwest-foraged moss, lichen and pine cones
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DAHLIA LOOK
Floral Palette: 350 dahlias, Aztec Dahlias (Petaluma, Calif.) @aztec_dahlias; Herbs and succulents, Full Bloom Farm (Sebastopol, Calif.) @fullbloomflowerfarm
Designer: Hedda Brorstrom, Full Bloom Farm
Harvesting/Production Assistance: MaryAnn Nardo, 7 Petals Floral Design @7petalsdesign; Sarah Reyes, Unfurled Design @unfurleddesign; Dan’yell Powell @danyellily
Model/Hair/Makeup: Sophia Lane (with assistance from Amanda Lane), @sophiajlane
Location: Aztec Dahlias, Petaluma, California
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IRIS LOOK
Model: Morgan Mireles
Hair and Makeup: Angela Cheung, Onxy-Private Holistic Studio, @onyxarcata
Location: Flora Organica Designs, Arcata, California
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See you at the Slow Flowers Summit June 29th in Washington, D.C.
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The SLOW FLOWERS SUMMIT is a one-day conference for creative professionals, thought leaders and pioneering voices in the progressive American-grown floral community.
Designed to stimulate curiosity, examine conventional assumptions and explore conscious and ethical practices in the floral industry, the Summit agenda asks speakers and audience members alike to inquire, inform, include, instigate and inspire.
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