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Monday, June 18, 2018

California Cut Flower Commission Field Notes

June 2018
First Lady's Luncheon Showcases American Grown Flowers
This was the 106th annual effort by the Congressional Club to host the First Lady's Luncheon.

It was also the third opportunity for Certified American Grown to provide all of the flowers for this bipartisan tradition.

Second F2V Dinner Tour Stop Gets Rave Reviews
The glory of The Flower Fields never tires.

For the fourth year in a row, The Flower Fields of Carlsbad provided the American Grown Field to Vase Dinner tour with that quintessential experience that one might imagine when dreaming of dinner on a flower farm.

2018 Certified American Grown Field to Vase Dinner in Carlsbad, California.
Watch this beautiful video highlighting our most recent dinner in The Flower Fields of Carlsbad with Mellano & Company and floral designer Debi Lilly.
It's Official: June is California Grown Flower Month 
On June 11, the California Senate will officially declare June “California Grown Flower Month.” The resolution is being put forth by Sen. Mike McGuire who represents the state's 2nd Senate District.

The resolution notes that the designation is designed “to recognize and honor the men and women of the California grown flower industry for their dedication and productivity,” and describes that statewide, flowers are grown across 701 million square feet, spanning the distance from San Diego through the Inland Empire to Carpinteria and north all the way to the Oregon border.

Next Stop: F2V in Sacramento on June 13!
The American Grown Field to Vase Dinner stops next in Sacramento, California on June 13. This unique dinner will be held in the gardens of the state Capitol. 

The tables will be adorned by floral designer Liezet Arnold of Bloem Décorand the chef for this once-in-a-lifetime experience is Dan Watterson, executive chef for Statehouse at the Capitol.Watterson is planning a multi-course farm-to-table meal that will be paired with Geyser Peak’s amazing wines.

And consider a special VIP tour of California's State Capitol with your Field to Vase Dinner experience!

First-Ever Book Signing at Soldiers Grove Dinner! 

Get Your Signed Edition of Florists to the Field 
In another first-ever for the dinner tour, guests at the Sept. 8 American Grown Field to Vase Dinner in Soldiers Grove, Wisconsin, will be part of a first-ever book signing as part of the event. They’ll be able to purchase a signed edition of the spectacular new book Florists to the Field from floral designers Greg Campbell and Erick New, also our designers for the dinner. 

The book takes readers on a floral excursion from the Deep South to the West Coast, through the Midwest and across the ocean to Holland, sharing the flower fields where Campbell and New find inspiration. 

Plus...Read More >
New Campaign is a Love Letter to California 

CA Grown to Pay Homage to Growers, Vast Array of Crops 
California Grown’s mission is to connect Californians with the people who grow and produce their food. Soon, they’ll be doing so via a new marketing campaign that’s described as a love letter to California.

The project will celebrate California agriculture through a digital media effort that includes live action and animated videos, and social media, among other approaches. 

ABC features American Grown Flowers for America’s Moms 

Anchor David Muir Meets with Florists, Farmers Who Deliver Homegrown Blooms 
The week before Mother’s Day, the year’s largest flower-buying holiday, ABC World News Tonight Anchor David Muir met with some florists who are committed to designing with blossoms that are grown right here in America. 

Muir talked to designers who are creating bouquets with exclusively American Grown Flowers as well as the farmers who grow the blooms. 

In February, a delegation of American flower and foliage farmers traveled to Washington, D.C., to advocate for the reinstatement of the USDA’s Annual Floriculture Report.

On May 22, the Senate Ag Appropriations Sub-Committee’s mark-up was published and includes language requested by Sen. Dianne Feinstein and Sen. Lisa Murkowski directing $500,000 to USDA’s National Agriculture Statistics Service (NASS) budget to reinstate the Annual Floriculture Report.

CALIFORNIA CUT FLOWER COMMISSION | PO BOX 90225 
SANTA BARBARA, CA 93190-0225 | WWW.CCFC.ORG

Christina Burton-Fox AIFD floral artist & instructor

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