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Wednesday, October 31, 2018

Oasis Idea Weekly

October 30, 2018
Five Design Steps and Seven Ways to sell Advent Wreaths
November begins this week. Soon the holidays will be here! 

Which means this is the time to promote and sell Advent wreaths and DIY wreath kits. Since their first recorded appearance in Germany in 1839, Advent wreaths have become widely popular in Europe. 

They remain an untapped revenue source in most US flower shops—and an opportunity for you to become the number one resource of holiday wreaths designs and materials in your area. 

Non-traditional decorative wreaths have also gained popularity through the ages.  

However people celebrate the holidays, one of the joys of the season is bringing people together through their traditions of choice. We can support the celebrations with floral designs! 

Use Smithers-Oasis Design Director Sharon McGukin's five design steps and seven ways to introduce Advent wreaths to your clientele this holiday season in this edition of IDEA Weekly.
To view the blog, click the image above or green button below. 
Floral Design IDEAS Video
How to make a floral Advent wreath
Which wreath bases work best for Advent wreaths? Get insight on materials and techniques in this 2:39 video with Smithers-Oasis Design Director Sharon McGukin AIFD, AAF, PFCI.
Every OASIS Floral Products product in detail—and more!
Oasisfloralproducts.com has the complete information you need on every available OASIS Floral Products product including sizes and colors. You'll all find floral recipes, how-to videos, design ideas and inspiration. If you have questions, ideas or concerns and for order support, contact customer service at 1-800-321-8286 or support@oasisfloral.us.



Christina Burton-Fox AIFD floral artist & instructor

Friday, October 19, 2018

Flowerweb Newsletter


In this newsletter are a selection of articles published over the recent past in Flowerweb.Com; that we hope will be inspiring to you as much as they were to us. If you have any article that you feel will be an inspiration to colleagues in floristry, please feel free to share with us and we will include it in the website as well as in one of our subsequent newsletters. ENJOY

IF YOU WOULD LIKE A FREE FLORIST PROFILE ON FLOWERWEB.COM, SEND AN EMAIL TO tony@flowerweb.com AND WE WILL GET YOU STARTED. 
Tom De Houwer's floral translation of Urban Roots at Fleuramour 2018
At Alden Biesen during this year’s edition of Fleuramour ‘Passion For Flowers’, Belgian Floral Artist Tom De Houwer transformed the Courtyard into a gorgeous and powerful depiction of the sheer strength of Mother Nature. The dazzling mega arrangement was an eye-opener with a deeper meaning under this year’s theme ‘Urban Roots’. READ MORE
15 Amazing and Inspiring Autumn Floral Arrangements
Fall is here, and it is said that during this season, every leaf is a flower. As the radiance of Autumn fills the air, we felt obligated to dish out some timely inspiration. For floral artists, many colors come to mind and hand as you weave together elaborate designs. Check out these FIFTEEN  fascinating floral designs fit for the season. We hope that these will serve as inspiration to you this season. READ MORE
"In Search of Balance" - A Celebration of Life by Lana Bates at Fleuramour 2018
Dutch Master florist Lana Bates was one of the participating artists during the event and her presentation which included Porta Nova Red Naomi roses was as beautiful and as poetic as can be. Aptly titled, Lana’s composition was a portrayal of the importance of loving our very existence and embracing life to the fullest. READ MORE
Gerbera presents inspiration boards autumn 2018
Colored by gerbera promotion committee gerbera, with four new inspiration boards for this fall. "In four inspiration boards we show you the trends for autumn, winter and Christmas 2018!" Autumn Inspiration - Styling Light & Dark AND Winter Inspiration - Powder Pastels & Surprising X-Mas.
READ MORE
Flowers, fish and other plants feature prominently in this futuristic hotel proposal
Every year during the Radical Innovation Awards elaborate and imaginative hotel designs are featured. This year, the number two overall creative designed a hotel centered on aquaponics - a system that combines raising fish and cultivating plants in water. READ MORE
International Floralies Nantes 2019
Take a walk in a flowery paradise
We are getting closer to the most long-awaited French floral event of 2019, and finally - 7 month before the official opening - Nantes’ International Floralies has officially opened its online box office. READ MORE
You are receiving this newsletter following your online enlisting to Flowerweb or to Dutch Creations in the past. Or through enlisting via personal request or through issuing of your business card. We do not sell any products to you; but only aim to deliver relevant and interesting news to you regarding the flower and plant industry. We therefore use cookies on the website to personalise your experience and offer you targeted and interesting news via email, Website and Social Media Ads from our floral industry partners. If you no longer wish to receive personalised industry news via our channels, you can unsubscribe by clicking the link below. Our news articles are collected and written for you for free and we hope you enjoy them as much as we do when writing them. If you have any news you would like to share through our channels please feel free to contact us.






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Christina Burton-Fox AIFD floral artist & instructor

Wednesday, October 17, 2018

Oasis Idea Newsletter

October 16, 2018
14 Bewitching Halloween Arrangements with Midnight Foam
October 16, 2018 

Vampires wear it. Bats, cats and spiders can be it. Authentic witches’ cauldrons only come in it.

But as the 14 elegant designs here clearly show, the black in Midnight Floral Foam is more delightful than frightful when it comes to creating Halloween floral designs.

Why black foam for your Halloween (and fall) floral designs?

As Sharon OASIS Floral Design Director Sharon McGukin writes in this week's IDEA Weekly blog, you can create visual depth with black foam. You can also use Midnight foam as a design element without adding time and materials to wrap, spray or cover green foam. 

And …

Black is Elegant
Think of Midnight as the little black dress of floral foam. While green foam is still the workhorse, black foam takes designs upscale. You’re not going to wear it everywhere, but everyone should have it in their repertoire.

And black and Halloween go together like pretty and flowers.

To help you bewitch your prospects, see the 14 Halloween and fall designs using Midnight, six of them with recipes, along with floral mechanics tips in this week's blog.
To view the blog, click the image above or green button below. 
How to order Midnight floral foam now
Midnight is on its way to your wholesaler now
OASIS Midnight Floral Foam Maxlife is being shipped to our wholesalers as you read this. You can place your order directly with your preferred wholesaler
Every OASIS Floral Products product in detail—and more!
Oasisfloralproducts.com has the complete information you need on every available OASIS Floral Products product including sizes and colors. You'll all find floral recipes, how-to videos, design ideas and inspiration. If you have questions, ideas or concerns and for order support, contact customer service at 1-800-321-8286 or support@oasisfloral.us.

Christina Burton-Fox AIFD floral artist & instructor