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FLOWER TRENDS FORECAST 2019: EXPECT THE UNEXPECTED FOR WEDDING FLOWERS IN 2019
Expect the Unexpected for Wedding Flowers in 2019
If it looks like Flower Trends Forecast expects many weddings to include pinks, blues, grays and peach colors, we are not the only ones! Wedding colors set the scene for the biggest day in many brides’ lives. Brides choose colors they love and colors that they feel reflect who they are and who they aspire to be, and most aspire to be in touch with today’s styles. At David’s Bridal you will find more shades and hues of blue than any other color (10), followed by grays and pinks. In Steel Blue you will find 255 different dresses and in Petal pink 230! So yes, expect blue and pink weddings in 2019!
For wedding flowers, be ready to offer the unique and different. Brides want their flowers to be a change from what friends and family have carried previously. Finding out what is unique to each bride takes exploration. Be prepared to ask. If you really want to exceed expectations you will have to offer unexpected choices. Think how many bridal bouquets you have seen in the last six months that include king protea, be prepared to move on!
One trend to take advantage of is using fun foliages. Although there will still be lots of bouquets with weeping eucalyptus, look to other foliages as a way to make bouquets one-of-a-kind. With brides preferring more textural looks, mixed foliages provide not only an array of textures but a way to make bouquets reflect individual personalities and aspirations. All-foliage bouquets will be in the mix for 2019! Unique foliages are the ‘new’ flower for 2019!
The trend toward less muted, mono-botanical bouquets and more toward juxtaposed colors, textures and mixed flower bouquets continues. Bigger bouquets look to be the choice of many brides but do not be surprised for those wanting smaller bouquets, just be sure the flowers are exquisite and have a unique twist. It might just be the cinnamon basil or the Britton shiso (burgundy Japanese basil) that puts the bouquet over-the-top for the bride. Brides love to hear what makes their bouquets different and you must offer options!
The Believer look identified by Flower Trends Forecast is filled with faith and hope for the future. Rich blues and pinks carry the look especially when paired with muted tan and a soft blushing peach. Navy blue becomes the new neutral serving as a backdrop for the pink to pop against. Pink flowers such as lilies, roses, peonies and yes, protea, will pop when paired with blue hydrangea and eryngium.
For a more elegant romantic look brides may lean more toward the Ethereal Bliss trend. A more mythical and minimalistic style where sage and lavender play key roles with soft pink. Florals include garden flowers like roses, dahlias and astilbe along with gray and gray-green foliages like dusty miller, sage and seeded eucalyptus. The palette combines soft tints with rich base tones and warm textures that will feel ‘just right’ for many brides.
Vines, pods, mushrooms, berries and succulents are finding their way into bridal bouquets in 2019. A style Flower Trends Forecast has dubbed; Forest Walk. With life so entrenched in modern media many brides will look to the natural world to define their promising future. One that is wrapped in things of nature and exudes the textures of organic life. Textural, heavily petaled flowers like chrysanthemum and cactus zinnia work well, as do flowers with exceptional features such as scabiosa stellata and rice flower. Unusual foliages and mosses can play a key role; consider succulents and tillandsia, to weave in with vines, pods and mushrooms.
Prom may be just the spot for all the red and orange trend we see emerging in 2019. For those brides with bolder personalities the Hear Me Roar trend look will provide a palette for being seen. Here is a style palette rich in reds and oranges that can be offset with teal. The Hear Me Roartheme is well suited to structured, sculptural designs. Flowers that fit well include tropicals, including orchids, and line flowers such as gladiola, crocosmia and kniphofia. You will remember the Hear Me Roar look when you see dominating red using saturated Bordeaux, cinnabar or even burnt orange!
Unique cut flowers wow consumers. But, do not overlook the obvious or take for granted the beauty consumers see, that we too often take for granted. The ruffled edge of a gladiola or tulip could be just the visual cue that a customer is looking for to be inspired. View full 2019 Trend Details.
Since 2009, IFD has published their annual Flower Trends Forecast to inform the flower and design industries about the upcoming year’s flower, color, decor, and wedding design trends. To learn more about IFD’s Flower Trends Forecast, visit their website or follow them on Facebookand Twitter.
International Floral Distributors, Inc. is a marketing consortium of 19 flower distributors with over 60 locations in the United States providing flowers, supplies, and an annual Flower Trends Forecast to leading floral decorators, designers, and retailers. For more information about IFD, visit their website or follow them on Facebook.
Produce Marketing Association is the trade association that connects the global produce and floral supply chains to make opportunities bigger and problems smaller through industry-driven strategic initiatives. For more information on PMA visit their website.
Christina Burton-Fox AIFD
floral artist & instructor
You Can Help Design the First Lady’s Luncheon in D.C.!
Imagine Certified American Grown Flowers is seeking volunteer floral designers and support team members for the 2019 First Lady’s Luncheon, set for May 14 in Washington, D.C.
The First Lady's Luncheon design team has the joy of creating a room full of beauty
using American Grown Flowers, like this brilliant design from last year's event.
Photo by Kirstin Smith Photography.
As a volunteer, you’ll work side by side with some of America’s most talented floral designers to create hundreds of arrangements – all from American Grown Flowers and Greens – to wow guests at this historic bipartisan luncheon that’s been an annual tradition since 1912.
Be part of a team of talented designers for this unique opportunity
to create stunning designs for the First Lady's Luncheon.
SLOW FLOWERS NEWS for February 2019 Podcast & Membership Milestones!
The Slow Flowers Podcastachieved a major milestone in January -- with 400,000 downloads. This project began with Episode 100 on July 23, 2013. In the ensuing five years, 287 consecutive episodes have inspired and informed listeners. Other Accolates:
The Podcast has garnered more than 80 Five-Star reviews on iTunes!
GardenComm (Garden Writers Association) awarded the Slow Flowers Podcast with a Silver Media Award for programming in 2018!
Thanks to all of our amazing guests, sponsors, listeners and this generous and supportive community. And thank you to the best editor/engineer ever, Andrew Brenlan!
Meet farmer-florist and foraging maven Carly Jenkins of Killing Frost Farm!Carly will join Louesa Roebuckin the Summit presentation, "The Art & Ethics of Foraging," and the two will collaborate with Christine Hoffmanto lead the interactive large-scale installation at the Summit!
The January issue of Florists’ Review, which includes Issue No. 17 of Slow Flowers Journal, features two extensive packages you'll want to read and save!
This is the second consecutive New Year SFJ section that leads off with the Slow Flowers' Floral Insights and Industry Forecast, titled "Tracking Floral Futures." You'll find our 10 insights about the progressive floral marketplace and how people like you are redefining best practices and the "new normal" for local, seasonal and sustainable flowers.!
The second piece is a remarkable series of 12 months of seasonal and local flowers, designed by Kelly Shore of Petals by the Shoreand photographed by Sarah Collierof Taken by Sarah.
Tracking Floral Futures
Slow Flowers' Floral Insights and Industry Forecast 2019
Floral designer Kelly Shore challenged herself to use only local, seasonal and domestic blooms for a 12-month series of bridal looks. She collaborated with photographer Sarah Collierto capture a stunning Slow Flowers Year.
Kelly owns Petals by the Shore, based in Damascus, Md.. She has set big goals to stretch herself creatively before. In fact, two years ago, her collaboration with Plant Masters, a Maryland flower farm, led to our editorial feature called "Four Seasons of Floral Design."
That idea of producing four styled photo shoots during winter, spring, summer and fall -- each specific to one farm's seasonal harvest -- was artistically inspiring. The gorgeous results demonstrated to Kelly, and to her bridal clients, that it's possible to find local beauty if you look for it, regardless of the time of year.
Our January gallery for Houzz.com features Slow Flowers' Best Floral Design Ideas for Hellebores, including this lovely bridal bouquet with hellebores as the focal flower, designed by Kris Bennett of KRISanthemums in Hermiston, Oregon. All hellebores are from Bennett Botanical Gardens, and the bouquet also includes locally-grown white tulips, green ranunculus from Peterkort Roses (c) the Sweet Life Photography
#1 Our full year of Slow Flowers Galleries for Houzz.com continues for February (NOTE early deadline)! Each Month's floral themes are noted below. SHARE YOUR Best Designs for OUR NEXT Houzz.com Gallery!
You're invited to be part of this ongoing member-only editorial opportunity. Here are more details:
Submit up to 3 images of your designs for each month's theme
Designs should feature local, seasonal and domestic botanicals only (US and Canada)
Include a brief list of ingredients (farm source list preferred)
Deadline: 10th of each month
Publication date: 15th of each month (Note: Holiday-sensitive deadlines are noted in schedule below)
February 10th (2/8 deadline) American-grown roses for Valentine's Day!!
Future months: March 15 (3/10 deadline) Flowering Branches in floral design
April 15 (4/10 deadline) Tulips & Narcissus in floral arrangements
May 15 (5/10 deadline) Peonies in floral design
June 15 (6/10 deadline) Red-White-Blue floral designs for American Flowers Week
July 15 (7/10 deadline) Lisianthus floral designs
August 15 (8/10 deadline) Dahlias in floral design & bouquets
September 15 (9/10 deadline) Sunflowers & Rudbeckia floral design
October 15 (10/10 deadline) Pumpkins and gourds for tablescaping
November 15 (11/10 deadline) Heirloom mums in floral design
December 15 (12/10 deadline) Poinsettias in floral design and decor
#2 -- SUBMIT IDEAS FOR #SLOWFLOWERSJOURNAL IN FLORISTS' REVIEW
Each month, Slow Flowers produces the Slow Flowers Journal (Print Edition) in Florists' Review. From the first issue in August 2017, we've put a priority on publishing articles about our members and their projects, designs, news. Check out the Editorial Topic Calendar above -- Slow Flowers Journal reflects many of those larger themes in monthly content. But we need to hear from you -- what suggestions, ideas and imagery would you like to suggest?
#3 -- Local Flowers for Grocery Channels -- story ideas for SuperFloral Magazine
Each month, Slow Flowers produces a product-sourcing feature for SuperFloral, a sister publication of Florists' Review. The editorial focus is: From Seed to Consumer, covering breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers. DO YOU sell your flowers through a grocery or supermarket channel? We'd love to hear more! Send your suggestions to: firstname.lastname@example.org.
SLOW FLOWERS in the NEWS
AD French Edition (Architectural Digest)
Slow Flowers is highlighted in this report about how American floral designers are influencing the French floral marketplace.
We love it when our members are featured by the media! We love it even more when they mention how much their brand and business philosophy is influenced by the Slow Flowers Movement.
Thanks to Meridith Isaacson of Verde + Co.for doing just that! According to the article: "She's also committed to sustainability and responsible product sourcing through the Slow Flowers Movement, whose members are dedicated to using American-grown flowers whenever possible."
Congrats, Meri -- great press!
Upcoming SLOW FLOWERS Presentations
Philadelphia Flower Show: Designer’s Studio Saturday, March 2nd (12:30 p.m. and 5 p.m.) Pennsylvania Convention Center, 12th & Arch Streets, Philadelphia, PA
The Designer’s Studio is a unique presentation stage on the Philadelphia Flower Show’s main Flower Show exhibit floor, providing prominent exposure for the floral industry. The studio features demonstrations, artistic displays, and lively interactive competitions, all focused on floral design. Thank you to the American Horticultural Society for underwriting Debra Prinzing's Designer’s Studio presentation!
BONUS: After Debra's demo on the Designers’ Studio stage, she has been invited to participate as a contestant in the 5 p.m. design competition, held on the same stage. You can learn more here.
Slow Flowers: Seasonal Floral Design Wednesday, June 5th (6:45-8:30 p.m.)
NORTHWEST HORTICULTURAL SOCIETY
Center for Urban Horticulture, 3501 NE 41st St. Seattle, WA 98195
Debra will speak about the significant changes in floral agriculture and sustainable floral design that she’s witnessed and documented over the past 10 years.
She will illustrate her presentation with three floral design demonstrations incorporating botanical ingredients sourced locally from area growers. Debra’s books will be available for purchase and signing.
Floral vendors from Pacific Northwest flower farms will have flowers for sale at the lecture.
Program Notes: Be Part of Our 2019 Slow Flowers Podcast
We're excited about a new weekly feature in the Slow Flowers Podcastthat will debut on January 16, 2019. It's called "50 States of Slow Flowers," and that means for each of 50 consecutive weeks on the Slow Flowers Podcast, we'll focus on what's happening in the Slow Flowers Movement, state-by-state -- from Alabama (Jan 16th) through Wyoming (Dec. 25th). For the month of January, we featured:
The series shares detailed information about the 25+ varieties of peonies grown by the Alaska-based Cooperative's member farms, with the goal of answering common questions to choose the best peonies for specific design needs.
If you are a grower, you’ll develop a solid knowledge of commercial-worthy peonies from which to select the perfect cultivars for your field. If you're a floral designer, you’ll develop a better understanding of bloom nuances (size, fragrance, subtle color variations, petal form) and will be able to confidently order peony stems by specific name (versus just color) in order to meet the detailed needs of your clients.
By the end of the series, the Cooperative hopes you’ll be able to choose your favorite cultivars and plant with confidence, knowing which peonies are best for borders and which will need extra support and staking.
Throughout the Passionate for Peonies series, you’ll receive two peony newsletters a week, each dedicated to celebrating a fun and outstanding peony cultivar.
At the series' conclusion, you’ll receive a DOWNLOADABLE PEONY REFERENCE GUIDE, featuring all of the cultivars featured in one, easy to use reference guide.
The Passionate for Peonies series is F R E E to the Slow Flowers Community.
EVENT DIVA Karen Thornton of Avenue 22 Events. Karen Thornton is the talent behind the Slow Flowers Summit and I'm so grateful for her counsel, her organizational genius, her strategic planning and her generally chill approach to anything that makes me panic. We've worked together on two previous events for creativepreneurs and I have to say, Karen's involvement in any event is the *secret sauce* to success! If you attend the Summit, you'll meet both Karen AND Niesha! Follow Karen at @avenue22events.