SAF-AIFD member creates US Postage stamp

SAF Member Creates Floral Designs for New Forever Stamps

Posted By: Mary Westbrookon: January 18, 2017In: Floral Industry NewsNo Comments

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The floral designs featured in the Celebration Boutonniere and Celebration Corsage Forever Stamps include ranunculus, with floral accents of succulents, Astrantia, Berzelia, and clubmoss greenery. Carol Caggiano, AIFD, PFCI, created the designs.

Here’s some fun news to report to your brides and grooms: When they send out their wedding invitations, they can include some flower love — beautifully designed and artfully photographed — on each and every envelope.

The U.S. Postal Service recently unveiled its Celebration Boutonniere and Celebration Corsage Forever Stamps. Longtime Society of American Florists member and volunteer leader (and floral designer extraordinaire) Carol Caggiano, AIFD, PFCI, created the designs for the stamps, which were photographed by Renee Comet.

In fact, Comet contacted Caggiano about the unusual gig after the pair worked together on SAF’s 2015 Consumer Marketing Kit.

“We had several conference calls regarding what they were looking for, style, color, etc.,” said Caggiano, who served on the SAF Board of Directors and is an SAF Tommy Bright Award recipient. “The day of the shoot, I created a selection of both corsages and boutonnières based on our previous discussions which we photographed and then the USPS made their selection, and, viola the stamps!”

USPS is promoting the stamps as “perfect for many of life’s special moments”— beyond weddings — noting that the Celebration Boutonniere would be good for “party invitations, thank-you notes, announcements, birthday cards, Father’s Day cards and other occasions” with the Celebration Corsage fitting for heavy “invitations for birthdays, weddings, anniversaries, and other celebrations; oversize greeting cards for all occasions; and mailings such as small gifts that require extra postage.”

“I think they came out nicely and it’s exciting to have actual floral designs on the stamps,” Caggiano said. “It was great to be part of the project.”

Christina Burton-Fox AIFD floral artist & instructor