Florists Review Tip of the Week

Jan 9, 2017  Finalize Your Valentine’s Day Menu  There’s still time to determine your Valentine’s Day floral menu. If you’ve resisted menus in favor of only custom creations, then maybe consider testing the plan this year with a single special rather than an entire menu, and see how just one shop special can impact your planning, assembly time and profitability. Here are three tips to help you plan your menu, whether you offer multiple items or just a single one. 1.  Plan arrangements to use flowers in quantities of two or five. Because many specialty flowers come in bunches of 10, this strategy will help avoid leftovers. 2.  To calculate construction time, try this formula: Multiply the number of insertions by the number of arrangements to be produced and multiply by five seconds per insertion to approximate how much production time will be required. 3.  Look to past sales records to see what price points appeal most to your customer base. Try to have a variety of pricing options. If you have a full menu, create one or two at the lower end, two to three in the middle range and one to two at the higher end. With just a single menu item, offer it in value, midrange and luxury options.

Christina Burton-Fox AIFD floral artist & instructor