January Marketing Tip
How to Get a Piece of the Wedding (market) Cake
By Paul Jaras AIFD, CFD
As much as 30% of your wedding sales this year will come from couples who became engaged over the last two months and particularly over the holidays. Take advantage of this and begin to claim your market share.
Hundreds of women ready to give you their business will be walking the aisles at wedding fairs. Stand out by bringing your very best to the table. Bright, attractive visuals including a current digital portfolio and only the very best examples of fresh floral work are essential to representing yourself well.
Ramp up posting to your social media streams with high quality wedding images. Show that your ideas are current and on-trend. You know what's likely to be popular in your area - present two or three bouquets within each look and ask page followers to vote for their favorites. Likes and shares will help spread the word.
Updating your website is also in order. Review key words on wedding pages and make changes to ensure search engines are sending traffic your way. Older pictures need to be replaced by fresh ones. It's important to show you know what's hip and hot. Take popular looks and present a fresh twist or signature finish to make them your own.
Whether you are investing a great deal of time, money and effort preparing for a bridal fair, or a little less by updating website and social media content, any action you can take now will help get you your piece of the wedding (market) cake.
Capture the brides in you area...they want to do business with you....make sure your website & staff are ready to give them the day of their dreams!
Christina Burton-Fox AIFD floral artist & instructor