Florists Review Tip of the Week

Jan 30, 2017  Valentine’s Day Preparations With just two weeks until Valentine’s Day, it’s time to start working ahead on anything that can be done in advance to make this holiday go a little more smoothly for you and your customers. Start now on: Making plenty of bows in reds, pinks, whites and any other colors you’ll be using for your holiday arrangements Training your design/sales staff how to make and sell your menu items as well as suggest add-ons Creating promotional messaging, such as postcard mailers and emails Updating your website with your Valentine’s Day menu items Zoning your delivery routes – assigning different segments of town to different drivers or different times of day – and ensuring you’ll have enough staff to get the job done In addition, because Valentine’s Day is on a Tuesday this year, you may be able to entice some customers to take their Valentine’s Day deliveries on Monday afternoon, which could ease your delivery burden a bit on the big day. Some florists have offered free add-ons, such as boxes of premium chocolate, or free delivery to those willing to get a jump-start on expressing their loving sentiments. If you want to give this a try, be sure to include it on your website and in your marketing materials.

Christina Burton-Fox AIFD floral artist & instructor