Become a floral expert. If you are struggling to find a floral design experience so you can learn to create beautiful floral designs...the flower classroom is your floral education destination.
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Christina Burton-Fox AIFDfloral artist & instructor
Monday, January 30, 2017
Florists Review Tip of the Week
Jan 30, 2017
Valentine’s Day Preparations
With just two weeks until Valentine’s Day, it’s time to start working ahead on anything that can be done in advance to make this holiday go a little more smoothly for you and your customers. Start now on:
Making plenty of bows in reds, pinks, whites and any other colors you’ll be using for your holiday arrangements
Training your design/sales staff how to make and sell your menu items as well as suggest add-ons
Creating promotional messaging, such as postcard mailers and emails
Updating your website with your Valentine’s Day menu items
Zoning your delivery routes – assigning different segments of town to different drivers or different times of day – and ensuring you’ll have enough staff to get the job done
In addition, because Valentine’s Day is on a Tuesday this year, you may be able to entice some customers to take their Valentine’s Day deliveries on Monday afternoon, which could ease your delivery burden a bit on the big day. Some florists have offered free add-ons, such as boxes of premium chocolate, or free delivery to those willing to get a jump-start on expressing their loving sentiments. If you want to give this a try, be sure to include it on your website and in your marketing materials.
Christina Burton-Fox AIFD
floral artist & instructor