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Saturday, October 14, 2017

Slow Flowers Newsletter

      
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Advance PR Opportunity:
Valentine's Day 2018
We're excited to announce that advance planning for Valentine's Day 2018 is getting started NOW!

Slowflowers.com is again working with Lola Honeybone and Mediaworkshop Nashville to begin promoting local and seasonal flowers for the upcoming romance-centric floral holiday.
Lola led the successful Press Launch for the unveiling of Slowflowers.com in 2014 and we're excited to work with her on this project. Why are we talking about Valentine's Day in September, you ask?
Consumer-focused print and broadcast media plans well in advance of bloggers and other "new media," so October is the month to get started on long-lead story placement for lifestyle magazines, broadcast media and wire services.
Do you want to get involved? Yes?! Great!!
Click on the link below to complete our story-starter survey. We'd love to include you in the press roundup of progressive and sustainable floral design for Valentine's Day giving!
Photo above: Courtesy Foxglove Market
Click here to complete our Slowflowers.com V-Day Members' Survey►
Advance PR Opportunity:
Johnny's Seeds' November Newsletter
Our community's on-farm workshops and events help connect consumers with flowers, as well as generate an additional income stream, especially during the off-season. Photograph of Marybeth Wehrung (Stars of the Meadow Farm): Courtesy Hudson Valley Flower Growers Network
Slowflowers.com has been partnering with our sponsor Johnny's Selected Seeds to contribute a series of fresh, flower-focused articles to The Advantage, Johnny's monthly newsletter.
We are featuring Slowflowers.com members, their flowers and their design work in the process! Our NOVEMBER article, the final one of 2017, takes a look at how Slowflowers.com members are creating ON-FARM WORKSHOPS AND EVENTS. 
Here are the questions to answer when you submit photos:
  1. Describe event or workshop, including DATE(s) and TITLE(s)
  2. How many people attended?
  3. What were your goals for the event? (education? revenue? marketing?)
  4. What tips to you have for other flower farmers who want to try staging events/workshops?
    Send your answers and images you'd like to share to: debraprinzing@gmail.comDeadline is October 15thAs a small measure of our thanks, Johnny’s would like to offer an offer code for use on your next purchase if we feature your material in the article.
Slow Flowers at FLOWERSTOCK
Take advantage of a generous Slow Flowers discount code that Holly Chapple has shared for anyone who wishes to attend the upcoming FLOWERSTOCK at Hope Farm in Waterford, Virginia, October 9-10. I’ll be leading creative writing exercises for attendees, guiding as everyone begins to record a personal floral narrative . . . and would love to see you there!
Hope farm is located just outside of the nation's capitol. Floral professionals and members of the community will gather for two days of demonstrations and talks by renowned floral designers like Ariella Chezar, Robbie Honey, Pat Roberts and Sherry Spencer and Holly herself.
NOW, to sweeten the deal, Holly is offering a special $200 discount for the Slow Flowers community. Use FSSLOWFLOWER for a discount off of either the one-day or two-day registration. This discount can also be used for Flowerstock's "#treattheteam" offer to buy 2 tickets get the 3rd for free. Get in touch with me or write flowers@hollychappleflowers.com to request the promo code for the free ticket if you bring a third member of your staff or team.
Click here for all the details & to register for FLOWERSTOCK►
More Slow Flowers on the Road!
SLOW FLOWERS
CONNECTICUT MEET-UP
3-6 p.m., Saturday, October 7th
Trout Lily Farm, Guilford, Connecticut 
Cost: $25
Join us for a celebration of our successes and a chance to look ahead to the future!
All local flower farmers and florists are invited. Mingle and meet fellow Slow Flowers members, farmers, florists and farmer-florists, and hear an update from Debra Prinzing about the Slow Flowers Movement.
This is a must-attend event that combines social networking and further deepens our connections through the Slow Flowers Community. All beverages will be provided (wine, beer & non-alcoholic drinks). If you wish to bring an appetizer or dessert to share, we’ll welcome the dish!
Click here to RSVP & Register ►
SLOW FLOWERS @ NEW ENGLAND FARMER FLORIST COLLECTIVE
1-5 p.m., Sunday, November 5th
Salted Root Farm, 321 Moraine St. Marshfield, Massachusetts
Cost: $25.00

Register by Email (debbiejbosworth@gmail.com)
A time to gather, learn and share with New England's finest flower farmers and florists along with two very special guest speakers, author and Slow Flowers Advocate, Debra Prinzing, and award winning Rhode Island floral designer, Semia Dunne of Flowers by Semia
Debra Prinzing will share her inspiring story of how she became the "queen bee" of the Slow Flowers Movement as well as the benefits of becoming a member of the Slow Flowers directory. Plus, hear Debra's floral insights for 2017 and a preview of the upcoming 2018 insights.
Semia Dunne will share her passion for flowers and floral design and discuss her tips on owning and operating a successful floral design studio. Plus, hear Semia's exciting plans for 2018! There will be plenty of time for networking too!
Click here for details and to RSVP►
THANK YOU to our family of sponsors for 2017
Click here to Join & Create Your SLOWFLOWERS.COM Listing►
Christina Burton-Fox AIFD floral artist & instructor

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