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Wednesday, October 4, 2017

Oasis Weekly

September 27, 2017
6 Steps to Sizzling Holiday Floral End Caps

By Sharon McGukin AIFD, AAF, PFCI, Smithers-Oasis design director
How can you increase holiday sales? Upsell floral designs and products? Enlist silent “salespeople”?

End caps.
To discover the six end cap design steps and see more than a dozen design ideas, click the image above or green button below.
Previously, we’ve discussed merchandising elements such as product placement, ‘grab & go’ table displays, vignettes, product mix percentages and selling to trend.

End cap displays are equally important in showing customers how to use your products in their homes and businesses or events, especially for the holidays.

Even if you don’t have a physical location, you can create sales buzz by building displays and sending photographs out by email and social media.

What are two of the six keys to end cap success? Tell a story and mind the details. To see how, along with more than a dozen end cap display photos, read on. 
This week's Floral Video IDEA
Wood Crate Designs with Glitter and Fabric Accents
Rejuvenate seasonal and everyday floral arrangements with designs ideas featuring wood crates, Glitter Midollino Sticks and Holiday Raw Muslin wraps from Smithers-Oasis Floral Design Directors Laura Daluga AIFD and Kevin Ylvisaker AIFD, PFCI.
What's New this Week
New! Five exclusive glass container styles
See the five new styles of glass containers for any occasion. 
Every OASIS Floral Products product in detail—and more!
Oasisfloralproducts.com has the complete information you need on every available OASIS Floral Products product including sizes and colors. You'll all find floral recipes, how-to videos, design ideas and inspiration. If you have questions, ideas or concerns and for order support, contact customer service at 1-800-321-8286 or support@oasisfloral.us.
Christina Burton-Fox AIFD floral artist & instructor

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