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Welcome to APRIL! I hope the information shared in this month's newsletter is useful and thought-provoking, Warmly, Debra
Slow Flowers, Green Weddings: Inspiring and Sustainable Floral Ideas for 2017 Ceremonies
Designed by Betany Coffland, Chloris Floral (c) Paige Greene Photography
Our NewSlow Flowers Editorial Look Book went live today over our wire service PR Web and it is also posted on the Slow Flowers Journal. Thank you to all who participated!
The SLOW Flowers/GREEN Weddings image package features 18 inspiring ideas and styles that best reflect the 2017 Wedding Season with a environmentally and locally-conscious aesthetic. This report has been distributed to the press for their use in editorial content and blog posts. Thank you to our members who shared images of their flowers and bouquet/boutonniere/wedding designs for inclusion in this campaign.
Spring Mason Jar Bouquet by Hillary Alger of Johnny’s Selected Seeds
If you’ve attended any Association of Specialty Cut Flower Growers
(ASCFG) Conferences or Growers’ Schools in the past few years, I bet you’ve met Hillary Alger.
Hillary is passionate about growing flowers and she works tirelessly on bringing information and resources about what her company is doing to the community. She is the Flowers Product Manager for Johnny’s Selected Seeds.
But I didn’t know she was a passionate floral designer, too! In this week’s newsletter from Johnny’s Selected Seeds, this cool video and post popped into my feed. It showcased the “Spring Mason Jar Bouquet,” designed by Hillary.
Slow Flowers Creative Workshop #4 with Floressence
On March 6th, Anne Bradfield of Seattle-based Floressence and I teamed up to teach an intimate session at her studio in Georgetown.
This was the fourth Slow Flowers Creative Workshop (SFCW) that I’ve offered since our first one in August 2016.
Five students gathered and brought their inquisitiveness, a sense of adventure and a fearless desire to take risks using new tools for their floral branding and messaging. We had designers, a flower farmer and two veterans of retail floristry – and everyone was experienced in weddings and events as part of their business models.
Check out the post-workshop report and see the beautiful florals and floral designers as photographed by Dyana Zweng of a bit of earth.
Last Chance to Sign Up for the WHIDBEY ISLAND FLOWER WORKSHOP
April 23-25, 2017
Join Susan Mcleary of Passionflower Events, Debra Prinzing of Slow Flowers, Kaleb Norman Jamesof Kaleb Norman James Design, and Tobey Nelson of Tobey Nelson Events & Design at a cozy Pacific Northwest island winery for an inspirational getaway designed to help you develop your creative voice, refine and update your floral design skills, perfect your tablescaping game, and get hands-on experience creating a large floral installation without foam.
During the course of the workshop we will discuss sourcing, pricing, creative challenges, staying renewed and inspired, working with your farmer, and more. Each student will have hands-on experience and all work will be professionally photographed with professional models to be used by students in their portfolios, websites, branding etc. We will work with only the most luscious, locally-sourced and American grown product including lots of spring treasures grown right here on Whidbey Island.
Developed and produced by Debra Prinzing and Slow Flowers LLC, this one-day event is designed to celebrate AMERICAN FLOWERS WEEK (June 28-July 4, 2017) and bring together creatives, thought leaders and change agents with a lecture series featuring leading voices in the progressive American-grown floral community.
Many of our speakers are past guests of the Slow Flowers Podcast. Find links to their interviews here:
At the invitation of Garden Clubs of America, Debra Prinzing contributed an article to the Spring 2017 "Conservation Watch" publication -- which is distributed to all 18,000 members of GCA nationwide.
According to editor Molly Jones, "you spoke so convincingly at our club about the importance of sourcing close to home that I would love to include your information about the importing, spraying, customs houses, and other issues related to the huge market for roses in this country as well as emphasize the benefits of keeping our flower purchases close to home."
The article features two Slow Flowers members, Danielle Hahn of Rose Story Farmand Sandra Laubenthal of Peterkort Roses, who generously shared their time and expertise.
Andrew Mefferd, editor and publisher of Growing for Market, commissioned an article about local flower branding for the March issue. Thank you to everyone who contributed details about their logo and branding programs -- your personal take on the topic is inspiring!
We're so pleased to share special opportunities with our members -- to speak, be published and build your Slow Flowers brand and personal platform. In March, the Chicago Flower & Garden Showfeatured three of our members. The presentations showcased local flower farming, floral design and event design. Congratulations to each for being included in the seminar program -- and thank you for representing Slow Flowers!
Beth Barnett of Larkspur Chicago, "Floral Designer to Farmer Florist, a Journey into the World of Floral Farming"
Voices of the Slow Flowers Movement Each week the Slow Flowers Podcast releases a new episode featuring timely interviews with flower farmers and floral designers whose wisdom and insights will inspire you! In March, we broke our all-time record for listener downloads -- with more than 11,000 downloads during the month! Check out the wide range of guests we've heard from this month: