Engaging Brides at Bridal Shows

Engaging Brides at Bridal Shows

By Adrianna Duran-Leon AIFD, CFD

Recently we were at a show where we set up a "make your own floral ring" buffet. As a bride went down the buffet line they got to choose from a group of a ring base pre-made out of decorative aluminium wire that had been prepped with a Uglu Dash. Then in their choice

but compliments on the different take on flowers, inter-activeness of our booth and how excited they were to see what we could do with flowers from our digital portfolio! To help keep us in the forefront
of each bride's mind we encouraged them to follow us and tag us on Instagram with a picture of their floral rings. It was a great way to engage brides and create interest in our company.
By far this was the best wedding show we've done to date and the investment into the fresh product of the booth was a fraction
of what it normally would have cost. We are looking
forward to booking with lots of newly engaged couples who we met at this bridal show.

of color they got to clip off main flower, either a spray rose or button mum, pluck off a couple of hypericum berries and finally pick out some statice. They ended their journey in the buffet line where we glued all their selections together with Oasis floral adhesive. While they waited for their ring to be glued together

(about a 1-2 min wait) we could
and they could watch our digital portfolio scrolling on a screen right next to them.We had nothing but compliments on the different take on flowers, inter-activeness of our booth and how excited they were to see what we could do with flowers from our digital portfolio! To help keep us in the forefront

of each bride's mind we encouraged them to follow us and tag us on Instagram with a picture of their floral rings. It was a great way to engage brides and create interest in our company.
By far this was the best wedding show we've done to date and the investment into the fresh product of the booth was a fraction
of what it normally would have cost. We are looking
forward to booking with lots of newly engaged couples who we met at this bridal show. 

This is a fantastic idea that Adrianna has shared!  We learn to create floral rings in the classroom.  A few that students and myself have created.
Join a class to learn how to create these beautiful rings.

Christina Burton-Fox AIFD floral artist & instructor