Become a floral expert. If you are struggling to find a floral design experience so you can learn to create beautiful floral designs...the flower classroom is your floral education destination.
I give you the hands on tools to achieve amazingly BEAUTIFUL floral designs.
I provide: quality content+quality flowers+quality design skills=floral artist.
Floral Classes by appointment
Floral Design classes by appointment
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Discover a creative new way to decorate a wedding cake with flowers without contaminating the cake. Click here to watch Leanne Kesler, AIFD, PFCI, director of the Floral Design Institute in Portland, Ore., demonstrate the novel technique.
… Kennedy’s Flowers & Gifts in Grand Rapids, Mich. The shop, owned by Lori Haveman, is the winner of the prestigious 15th-annual contest, which is cosponsored by the Wholesale Florist & Florist Supplier Association (WF&FSA) and Florists’ Review. Watch for a feature article on Kennedy’s Flowers & Gifts in our June issue, and see why they won!
The Society of American Florists (SAF)makes promoting prom flowers a snap with social media graphics and suggested posts with an interactive quiz on prom flowers on SAF’s consumer website, aboutflowers.com/promquiz. To find their “Prom Flower Personality,” users answer nine questions about their personality, style and prom plans to help them pick the perfect prom flowers to fit their style.
Check out SAF’s Prom Resource Center to get all kinds of ideas and assistance for marketing prom flowers in your shop.
Martha Stewart Weddings has identified 11 wedding color palettes for spring 2017 that don’t include pink, noting that while “pink hues are beautiful and classic for springtime weddings,” not every bride will want this color. Click here to see Martha’s top color picks for this season’s weddings — that, no doubt, will carry into summer and fall.
The country’s largest flower-and-garden show was held in March, in Philadelphia. Click here to see spectacular photos of the event.
AND watch for your May issue of Florists’ Review to see our exclusive coverage of a spectacular cut flower display at the show designed by Schaffer Designs (as well as coverage of flower shows in Boston and Chicago and at Macy’s Herald Square store in NYC!).
The International Floriculture Expo (IFE) has launched an online social media campaign called “Happy Healthy Flowers”(#happyhealthyflowers) to promote studies that show the health benefits of giving and receiving flowers — and they want your help to spread the message.
A virtual floral trade show? Yes, from May 24 to 26, 2017, Colombian ornamental growers will come together with buyers by logging onto Cyber Flora Show, billed as the world’s first ornamental product trade show. Read more about it here, or click here to find out how to “attend” or “exhibit.”
You also can check out the first dinner of 2017, which was held March 11 at Len Busch Roses in Plymouth, Minn., in your May issue of Florists’ Review. FR also will be your source for info and photos from all seven dinners this year.
The National Retail Federation (NRF) predicted that Easter coming late this year could have resulted in consumers spending more money than ever — a record $18.4 billion this year (6 percent more than last year), including $1.2 billion on flowers and plants. Click here to find out what else consumers bought for the holiday, and email firstname.lastname@example.org to give us a report on your Easter sales.
FTD Member Florists now have the opportunity to identify and implement “greening” opportunities and initiatives at their shops thanks to a new partnership with the Green Business Bureau. Participants complete an assessment that validates their current sustainability efforts; identifies areas where their businesses could be more environmentally friendly; and work toward reaching their goals with assistance from the Green Business Bureau’s online library of step-by-step plans, activities and links to vendors. To learn more, visit ftdi.com/gbb.
Hot off the presses, this brand-new book showcases the range of 14 English garden roses that David Austin has been perfecting for weddings and special events since the 1990s. Each of the rose varieties is featured in a number of spectacular floral designs, making this glorious book a must-have for the coming wedding season.
Click here to check out a selection of the design ideas and to order the book.