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While we were snowed in, news reached us from the spring show in Breezand in The Netherlands. The ‘man on the spot’ was Piet van Kampen and he was filming beautiful displays of Tulips, Iris, Muscari, Hyacinth, Daffodils, Fritillaria and even Calla in a live stream on Facebook. As he wandered around focusing on some very special flowers he zoomed in on a display of Tulip ‘Alison Bradley’. Our editor was watching the live stream and, when Piet realised that she was online, he said “Oh and the winner of the first prize is the ‘Alison Bradley’ Tulip!” Initially Alison thought that he was joking but he was serious.
We are delighted to report that the snow is slowly melting but there is still a warm glow here because our beautiful Tulip won.
We send congratulations to the grower and our grateful thanks to Piet for sharing the news!
New Logo and New Look!
Alexandra farms are very excited to announce that as of January all of their shipments to the USA are being packed in new packaging that features a new logo (see above). They will be transitioning all of their other markets, communications, web pages, social media accounts and everything else over to this new look. They hope the process will be completed before the wedding season of 2018.
Along with the new logo and new look, Alexandra Farms have some new varieties available for 2018's wedding season.
For more information visit their new state of the art website by clicking here.
Issue 12 - Out Now!
Floral Fundamentals Issue 12 is now available. The digital magazine covers the Spring/Easter period and features the work of 36 international designers all of whom share commercial ideas to inspire you in all aspects of floristry! Find out the real stories from 2 of our growers – Montana Lisianthus, a family of passionate growers of top quality Lisianthus turn out to be modern day plant hunters sourcing new varieties to grow and designers around the world love their beautiful flowers. The second featured grower is the world-famous Meijer Roses. Read how a family of 4 brothers use their combined talents and expertise to produce some of the world’s finest blooms. Get to know more of the Ambassadors/designers – Hanneke Frankema, Mark Pampling, Mariann Holmen and Dmitry Turcan.
Also featured are the Floral Fundamentals demonstrations at IPM Essen, the many shades of the 2018 Pantone colour and read our first edition of Viewpoint! Editor Sue Phillips reports on why you should buy Dutch flowers, foliage and plants produced by our dedicated Partners. Plus there’s lots of news including details of our new Partners and a full listing of direct contacts of all of our wonderful growers.
Stay in touch with any questions via our forum. Please tell your colleagues about Floral Fundamentals and help us to grow.
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