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Monday, June 26, 2017

Florists Review e-newsletter

June 2017 
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DESIGN IDEA: FLORAL CHAIR SWAG 
Decorating the chairs of brides and grooms at their wedding receptions — or the chairs of honored guests at any type of event — has become a popular thing for florists to sell and do.

Click here to watch Leanne Kesler, AIFD, PFCI, director of the Floral Design Institute in Portland, Ore., demonstrate one technique for creating a beautiful floral chair swag.
30 CREATIVE DESIGN IDEAS FOR PLANTS AND FLOWERS 
Recharge your imaginations with these inventive plant and flower design ideas.
And while you’re at it, check out our June issue for tons of ideas for “Designing with Living Plants.” 
Click here to subscribe to Florists’ Review, or request a free trial issue here!
You’re no doubt familiar with fairy gardens, those teeny-tiny plantscapes filled with enchanting houses, ponds and furniture fit for all of Tinker Bell’s friends. Well now, another mini idea is taking over: mermaid gardens.
Check out 11 examples here.
27 IDEAS FOR USING SUCCULENTS IN WEDDINGS 
Incorporating succulent plants into wedding décor and flower arrangements is more popular now than ever. With so many varieties and color options, there are endless ways to style succulents into wedding designs of all kinds. Check out 27 design ideas here.
THE FASCINATING ORIGINS OF 12 FLOWER NAMES 
With summer upon us, let’s stop and smell the etymological roses. Here are the origins behind the names of 12 lovely flowers.
Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of American Florists (SAF), about 60 percent of member florists saw increased sales this year.
Click here to read more details from the survey.


SMITHERS-OASIS ADDS NEW DESIGN DIRECTOR 
Smithers-Oasis North America has added Laura Daluga, AIFD, to its education team, which also includes Loann Burke, AIFD, PFCI; Frank Feysa, AIFD, PFCI; Neville MacKay, CAFA, PFC; Sharon McGukin, AIFD, PFCI; and Kevin Ylvisaker, AIFD, PFCI.
Learn more about Laura here, and click hereto see some of the teams’ design ideas.
NEXT FIELD-TO-VASE DINNER IS SERVED UP IN FIELDS OF LAVENDER
On June 24, the American Grown Field-to-Vase Dinner Tour will make its fourth stop this year at Destiny Hill Farm in Washington, Pa. — smack dab in the middle of rolling fields of lavender.
Hurry! Learn more and order your tickets here.
CAROL CAGGIANO CREATES DESIGNS FOR NEW FLORAL POSTAGE STAMPS
The U.S. Postal Service recently unveiled its “Celebration Boutonniere” and “Celebration Corsage” Forever Stamps, and well-known floral designer Carol Caggiano, AIFD, PFCI, was selected to create the floral designs for the stamps.
Read all about her experience here.
BALLOONIVERSITY IS BACK!
This summer, burton + BURTON is bringing back its fun and famous balloon convention, Ballooniversity, with a “Sunset Safari”-themed event Aug. 9-12, in Athens, Ga. This world-class educational event happens only once every five years, so click here to check out the schedule of events and roster of instructors, and to register to attend!
SULLIVANS AND WINWARD LAUNCH PARTNERSHIP PRODUCTS AT SUMMER GIFT SHOWS
Sullivan, Inc., a designer and distributor of home-décor products will partner with Winward International to market an exciting new stem line, Winward Select Exclusively for Sullivans, which will be introduced at the 2017 summer gift shows in the Dallas Market Center and AmericasMart Atlanta.
Read more about the new product line and partnership.
SNA TO COLLOCATE WITH MANTS

The Southern Nursery Association (SNA) has announced plans to collocate The SNA Conference with the Mid-Atlantic Nursery Trade Show (MANTS) in 2018. Under this new arrangement, both events will take place at the Baltimore Convention Center, with The SNA Conference preceding MANTS on Jan. 8 and 9, 2018. MANTS will take place Jan. 10-12. 
This new book features 35 flower-arranging projects by Brooklyn-based florist Ingrid Carozzi. Ingrid’s modern, original and organic-style designs are organized by season, and there are step-by-step how-to instructions for each.
Click here to order or learn more about this fun new inspiring design guide.
Hardcover. 160 pages
HPD617 — ONLY $24.95
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Our mailing address is:
WildFlower Media Inc.
3300 SW Van Buren St.
TopekaKS  66611

Christina Burton-Fox AIFD floral artist & instructor

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