California Grown Flowers Field Notes

Back to Top New CCFC Website is Live, UX Friendly The California Cut Flower Commission (CCFC) has launched an all new website (ccfc.org) that includes hundreds of glorious flower photos, a user-friendly structure and an easy way to search for the state's blooms and the farmers who grow them. Click image to see website The site is also more industry and consumer focused than past iterations, with all CCFC member information housed in a section of its own.  Visit the redesigned website here, ccfc.org.   To read more about our new CCFC website, click here.     Back to Top American Grown Flowers Adorn First Lady's Luncheon  This year's First Lady's Luncheon, hosted annually by the Congressional Club, was an all American Grown Flowers affair. In support of Certified American Grown Flowers' sponsorship of the event, flower farmers shipped over 18,000 stems of beautiful domestic flowers to a team of over 20 volunteer professional floral designers led by Kelly Shore of Petals by the Shore, Christy Hulsey of The Colonial House of Flowers and Margaret Lloyd of Margret Joan Florals. A team of professional floral designers led by (left to right) Christy Hulsey, Kelly Shore and Margaret Lloyd did an amazing job organizing the American Grown Flower installation at the Congressional Club's First Lady's Luncheon.  The sponsorship led to a meet and greet opportunity with first lady Melania Trump where Diana Roy of Resendiz Brothers was able to speak with the first lady and encourage the White House to adopt an all all American Grown Flower policy (Read more here.)   Back to Top The Magic Continues as Dinner Tour Keeps Moving  The word "magical" comes to mind as the best description of the 2017 American Grown Field to Vase Dinner Tour. It's a word we've heard over and over from guests who have attended the first three of seven dinners on this year's tour. April's Field to Vase Dinner hosted over 175 people  at the famed Flower Fields of Carlsbad. The magic continued on the third stop of the tour at The Flower Fields in Carlsbad last month where a sold-out crowd enjoyed a wonderful dinner by Chef John Miller of Bistro West while overlooking a sea of ranunculus that seemed to trail off into the Pacific Ocean. (Read more here.) So many ways to celebrate California Grown Flowers Month Post-Mother's Day, before wedding season gets too busy and before July 4, California Grown Flowers Month in June presents an opportunity to share the origin matters message and share California's spectacular blooms with customers. Why not turn California Grown Flowers Month into a promotion of its own?  This might include designing specific arrangements that really give off that California vibe - think bright summer colors and a variety of flowers and greens.  You could even create a design for June birthdays, riffing off the light amethyst (lavender) birthstone for the month. Or invite customers to choose their favorite California Grown Flowers and create a custom arrangement that incorporates them all. This June, take just a moment to share with your customers why origin matters or even talk about how the locavore movement has made its way from the dining industry's "farm to fork" to the flower industry's "field to vase." A beautiful California Grown Flower design  by Bloem Decor of Sacramento. Maybe you have a promotion in the works already to celebrate California Grown Flowers Month? Would you like help with posters or artwork? Let us know, we're happy to help you spread the word!

California Cut Flower Commission, PO Box 90225, Santa Barbara, CA 93190-0225 SafeUnsubscribe™ flowerclassroom@gmail.com

Christina Burton-Fox AIFD floral artist & instructor