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Welcome to FEBRUARY! We've been busy planning some exciting programs, promotions & projects for 2017~ I hope the information shared in this month's newsletter is useful and thought-provoking, Warmly, Debra
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Slow Flowers VALENTINE'S DAY Look Book
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Designed by Teresa Sabankaya, Bonny Doon Garden Co. © Danyelle Dee Photography
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Grown not Flown, the American-grown Valentine's Day message from Slow Flowers' floral designers and farmer-florists
Make it a SLOW Valentine's Day! We're thrilled to announce the release of our Valentine's Day Look Book, sent to editors and online/print publications across the U.S.
Thanks to all who participated. Inclusion in the PR Web Look Book is open to all Premium Slow Flowers Members. You can also submit as a Standard Member for a small additional fee. The package was released on January 24, 2017, to provide a three-week lead time for editors planning Valentine's Day-themed stories.
As of February 1st, according to the PR Web analytics, the package has had 100k headline impressions and total online pickup from 181 outlets with potential audience of 203 million.
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PR Package #3 Slow WEDDINGS
Call for Submissions
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Designed by Nikki Shenk, Linger Flowers
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Our SLOW WEDDINGS image package will be distributed to the press for stories and blog posts. All Premium members of Slowflowers.com are invited to submit images of their flowers and bouquet/boutonniere/wedding designs for inclusion in this campaign. DEADLINE: February 28th.
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Meet the SLOW FLOWERS JOURNAL
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We've just unveiled the SLOW FLOWERS JOURNAL, our new online magazine that delivers news, features, profiles, Q&As, opinion pieces and lots of gorgeous photography tailored to you.
By producing dense, substantial, well-reported and well-written editorial pieces, I believe this content will change your attitudes and further engage you in the world of domestic and local flowers.
The Number One Question we ask is:
What is the Slow Flowers story?
We’re also curious to learn:
Where did you source the flowers used?
Who grew those flowers?
Were sustainable practices used?
If you can address these questions, you’re well on your way to publication!
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Save the Date: Upcoming Workshops & Events
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March 6th & March 7th | 9 a.m.-4:30 p.m. | Floressence Studio
5628 Airport Way S #240, Seattle
You're invited to join Anne Bradfield of Floressence, filmmaker Jason Miller and me for the Slow Flowers Creative Workshop
This workshop draws from my florist-focused curriculum, which combines “floral memoir” with storytelling for web and digital media.
In 2016, I partnered with experienced design educators to lead the workshop in Santa Cruz, Sonoma County and Raleigh, North Carolina.
Many of our Seattle Slow Flowers members have asked when I’ll lead the workshop there. Now’s the time to sign up, folks!
The format’s success allows non-writers to unlock their voices using new techniques and exercises to communicate values, mission, brand and aesthetic. The workshop is designed to give floral creatives more tools for everything from blogging and newsletter-writing to handling media interviews.
Anne Bradfield, founder and creative director of Floressence will lead our floral design exercises, sharing her story and creative philosophy to help everyone embark on designing an arrangement that expresses individual style.
One of the very special elements of our workshop is the addition of video and audio interviews. We’ve asked Jason Miller, who has a background in film and documentary production, to partner with us. You will leave our workshop having filmed a 1- to 2- minute autobiographical interview that depicts your floral design aesthetic/style, as well as you telling your story as a creative individual.
I’m so excited for you to have a short clip that you can use on your web site, on social media, and to share with potential clients. It will be a marketing tool designed just for you, with you as the star, warmly, Debra Prinzing, founder and creative director of Slowflowers.com
SPECIAL DISCOUNT FOR SLOW FLOWERS MEMBERS: $950, includes your own video footage for your marketing and website content.
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Announcing SLOW FLOWERS SUMMIT 2017
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Our Inagural SLOW FLOWERS SUMMIT
has been called a "TED Talk for Flower Lovers."
Developed and produced by Debra Prinzing and Slow Flowers LLC, this one-day event is designed to celebrate AMERICAN FLOWERS WEEK (June 28-July 4, 2017) and bring together creatives, thought leaders and change agents with a lecture series featuring leading voices in the progressive American-grown floral community.
The SLOW FLOWERS SUMMIT will stimulate your curiosity by inquiring, informing, including, instigating and inspiring conventional assumptions as we explore conscious and ethical practices in the floral industry. Please mark your calendar to join us!!
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Please join Debra at the 3rd Annual PNW Cut Flower Growers Meetup and make important connections with fellow flower farmers
Price: $25/ individual $40/farm couple. Please bring a check or cash to pay at the door.
Great Topics: Germination/Propagation, Soil Blocking, Farmer/Florist Movement and How to Create Your Own Niche, Design for the Flower Farmer + Important discussion on the future of this PNW Cut Flower Grower Group
Special Guests include Dave Dowling-former flower farmer and Ednie Bulb Rep and Debra Prinzing, Slowerflowers.com
Find more details here. Questions? Email to: pnwcfg@gmail.com
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FEBRUARY 22nd: Blooming Beauty: Tips, Tricks and Ideas for the DIY Floral Designer
Debra will share 10 useful and inspiring floral design lessons, giving you the confidence you need to channel your inner floral designer. She’ll also share proven Slow Flowers methods for extending vase life and provide her resource guide for DIY floral designers.
Wednesday, February 22, 2017 at 1:30-2:30 p.m.
Washington State Convention Center, Seattle
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 January 2017 welcomed the arrival of a new, expanded and redesigned FLORISTS' REVIEW Magazine and Slow Flowers is featured inside its covers in a big way.
Thanks to our relationships with many lifestyle publications like FLORISTS' REVIEW, we are providing more creative content about American-grown flowers and the farms and florists who supply those blooms with audiences hungry for authenticity and inspiration!
Debra Prinzing's article in this issue, entitled "Four Seasons of Floral Design," features the artistry of Kelly Shore of Petals by the Shore, and the flowers, foliages and plants grown by Leon and Carol Carrier of Plant Masters flower farm. The message, in Kelly's words:
It was after learning more about the Slow Flowers movement that Kelly asked herself, "What would happen if I made a bouquet in every season on someone's farm?"
The answers are beautifully revealed in a 11-page feature spread!
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Local Flowers for Local Brides & Weddings
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In January, eleven Slow Flowers members in Seattle worked with me to pool their marketing dollars to create a beautiful, full-page ad promoting “Show Your Love with Local Blooms” that appears in Seattle Met Bride & Groom, one of our area’s top wedding magazine.
Bottom line: Each florist spent less than $400 to be part of a full-page ad that none could afford at the rate of $4,200. Innovation and collaboration — equals success for the entire community. If you are interested in replicating this effort with your regional bridal publication, please get in touch!
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LISTEN: Slow Flowers Podcasts for January
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"Here’s our highly personal list of best, favorite, must-listens. In her weekly Slow Flowers podcast, Debra Prinzing talks to florists, flower farmers, and DIY floral designers who support the Local Flowers movement." -- Gardenista.com
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Voices of the Slow Flowers Movement Each week the Slow Flowers Podcast releases a new episode featuring timely interviews with flower farmers and floral designers whose wisdom and insights will inspire you!
Check out the wide range of guests we've heard from this month.
We have some great news to share with you! In January The Slow Flowers Podcast reached 150,000 downloads!
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THANK YOU TO ALL OF OUR SPONSORS
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