Florists Review Tip of the Week

Feb 6, 2017  Calling All Valentines With Valentine’s Day so near, now is the time to do everything you can to make the most of this major opportunity. To ensure you don’t let any past customers slip by, call them directly to remind them to place their orders. Sort through your POS system’s data for every customer who placed an order last year during the week surrounding Feb. 14. Then divide that list among your staff, and have them call to offer this year’s specials. While men buy primarily flowers and plants at Valentine’s Day to give to a significant other, women are more likely to buy for a wide array of loved ones—spouses and sweethearts as well as mothers, friends, children and even themselves. When female customers call or stop in to place holiday orders, have staff members ask, “Have you treated yourself this Valentine’s Day?” and suggest some specific menu items for such purchases.

Christina Burton-Fox AIFD floral artist & instructor