|Mark your Calendar for a|
|Color Marketing Group® recently revealed the 2018+ World Color Forecast™ during last year's International Summit and now we begin to forecast color directions for 2019 and beyond. This year members will convene in ChromaZone® Color Forecasting Workshops being held in North Carolina, Ohio, Ontario, Illinois, Massachusetts, Texas and California. International events will be held in Singapore, Italy, Spain and China. The final results from these color forecasting events will be revealed later this year at the annual International Summit being held in Portland Oregon, November 10th to 12th.|
What's new this year?
The cornerstone of our events is the color forecasting process which is why, this year, we are offering 2-day Super ChromaZones in Cleveland and Boston. These 2-day events are exclusive to CMG members and, in addition to the color forecasting process, will offer an educational component, more opportunities to connect with your tribe, and more time to share and collaborate on what matters most - trends, influences, and color!
Check out our 2017 Calendar of Events
CMG's Workshops offer a unique opportunity to work with some of the world's leading color specialists; experts who forecast color directions across all industries; who connect the dots on leading global trends, identifying what will influence color, and how this will impact consumer buying.
Color Sells & The Right Colors Sell Better®
Each ChromaZone® Workshop is a collaboration of minds; a joint effort to understand and interpret what is happening in the world around us and how this will influence color. Participants identify 16 colors, along with the influences and inspirations that define them, that they believe will trend in 2019. These final colors are then further curated from each of the regions to form CMG's World Color Forecast™, representing color directions from North America, Europe, Asia, and Latin America.
What makes our forecasts unique?
CMG's forecasts are created by members in collaborative multi-industry Workshops. They are cross-industry, applicable across multiple industries and multiple product lines - and they are directional, focusing on the directional change in colors and color families. Our final Forecasts are the collaborative output of hundreds of color design specialists who have come together during the year to discuss, share, think, participate and collaborate in color!
Who can participate?
Workshops are also open to Non CMG Members involved in either the application or analysis of color. Participants are industry icons, leading brands, visionaries, forward-thinkers and the next generation ... united by their passion for color and their need to know WHAT'S NEXT?
How to prepare for a ChromaZone®
Each participant is asked to plan and prepare in advance; to research; identify influences, trends and drivers; and to bring samples and color stories to support their findings. This research is then shared, discussed, and narrowed down to common themes, trends and ideas. The final product - a digital Forecast of 16 colors that will trend in 2019 - is distributed to all participants.
How do I register for a ChromaZone® Workshop?
Registration is simple; choose the Workshop closest to you and sign-up! A full list of the Workshop dates and locations can be found on the CMG website.
Christina Burton-Fox AIFD floral artist & instructor