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Close to 750 wholesale floral industry professionals from around the world came together for WF&FSA’s 2018 Floral Distribution Conference in Miami, including more than 100 exhibitors and 200 wholesalers. The event featured a highly anticipated global panelist session... Read More |
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Rock Stars of the Industry
The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the powerful, positive effect of flowers on individuals’ lives, and giving florists an... Read More |
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Tricks of the Fresh Cut Trade
From easy, elegant place settings to personalized mini pumpkins to bright, vivid oranges and rich browns, you are sure to find something you will love in these photos of beautiful table settings, centerpieces and... Read More |
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Tricks of the Plant Trade
The succulent trend is showing no sign of slowing down, as their unique appearance, hardiness and versatility has made them incredibly popular amongst green and black thumbs. Succulent plants come in a huge... Read More |
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Industry Events
The Flower Expo China 2019 is a professional exhibition with global influence that is sure to be spectacular! Plan to attend the Flower Expo China 2019 held in... Read More |
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Career Builders
Scent can be an incredible ally when it comes to health. For example, they can help you calm down or have an invigorating effect. They can help lull you to sleep and even act as a mild painkiller! But what most people... Read More |
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Colors and Trends
The secret to these autumn blooms is freshly fallen, dry leaves. You’ll need to gather about 10 leaves to make each flower. That shouldn’t be a hard task at all. Just walk out your door and scoop up a few vivid handfuls... Read More |
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Tech Tips
The 2nd Annual #FlowerLoveVideoContest is underway! We are looking for videos of all kinds: testimonials, skits, animation, pets and flowers, giving, receiving, surprise moments, musicals, DIY, or anything else… just as long as it features fresh flowers! Get your entry in... Read More |
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Retail Trends
Thanks to a healthy economy and strong consumer confidence, NRF expects holiday retail sales in November and December — excluding automobiles, gasoline and restaurants — will increase between 4.3 and... Read More |
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Science & Research
Most of us don’t think about what is going on inside of plants when we are breathing in the fragrant smell of a flower or picking a ripe tomato to eat. However, there is a plethora of communication going on that we... Read More
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Christina Burton-Fox AIFD
floral artist & instructor
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