Grand Central Newsletter

A Next Generation Multimedia Company For the Floriculture Industry The Latest Stories in Floriculture

Check out these EXTRAORDINARY PRODUCT TRENDS straight from Europe! (Experience the eye-candy in my 25-image photo gallery!) Inspire yourself and your customers with these new product trends straight from Europe. From unique containers to 3-D crafted artistry, and from clay to metal…these brilliant products are guaranteed to inspire you and your teams to discover your next big sales opportunity! Be fearless! As always, these images are yours to use and share with... Read More » Share this FREE Newsletter with your team! Rock Stars of the Industry Union Fleurs Elects Richard Fox (Kenya) as President and a New Board of Directors Union Fleurs, the International Flower Trade Association, has recently elected a new President and Board of Directors on the occasion of its Annual General Meeting held in San Remo, Italy on 14 April 2018. The new Union Fleurs Board of Directors will work for the next two years (2018-2020) under the leadership of Richard Fox... Read More » Tricks of the Fresh Cut Trade The Most Inspiring Floral Accounts on Instagram Get ready for spring with these floral Instagram accounts. Spring is just around the corner and while we’re excited for lighter layers and more sunshine, we’re probably most excited about all of the fresh buds that will soon be popping up. But until then, give these floral Instagram accounts a follow to get inspired. For... Read More » Tricks of the Plant Trade Unforgettable Botanical Gardens Unforgettable travel experiences don’t have to be about visiting iconic landmarks or taking part in adrenaline-pumping activities — discovering nature’s delights can be just as memorable. And with millions of bookable tours and attractions in destinations all around the world, TripAdvisor makes it easy to turn any travel adventure into the experience of a lifetime.... Read More » Industry Events International Floriculture Expo 2018; June 25 – 27; McCormick Place Chicago – Register TODAY! This year we are excited to announce that we are partnering with both Super Floral and burton + BURTON for our Education Day! Every year, the International Floriculture Expo delivers a meaningful conference program with top industry presenters from around the country and the world, allowing attendees to maximize their time away from the office... Read More » Career Builders 20 Tracking Apps to Help Reach Your Goals We Are Creatures of Routine. Humans are innate to tracking their routines. Whether it’s keeping receipts to track our expenses, writing down what we ate to determine calorie intake, or recalling dreams to analyze later on. In the modern age, there’s an app for just about anything, including apps to help organize and track your... Read More » Colors and Trends What Is the Perfect Color Worth? Inside the mysterious art — and big business — of color forecasting. Last spring, a dozen people filtered into a sunny, whitewashed conference room on the seventh floor of the Royal College of Art, overlooking London’s Hyde Park. Mostly Western Europeans from different precincts of the fashion industry, they had been called together by a... Read More » Tech Tips Study: More Than Half of Consumers Have Purchased Through Social Media Perhaps the most important takeaway from this study is the number of consumers purchasing through social media — an encouraging sign for retailers considering the success of Nike’s Air Jordan sellout on Snapchat. In addition to giving retailers more confidence about both promoting products and speaking to consumers through social, the development of social media... Read More » Retail Trends Second-Largest Mother’s Day Spending Expected Consumers will spend an expected $23.1 billion this year on gifts for Mother’s Day, which would make it the second-highest spending for the holiday on record. In an annual survey by the National Retail Federation (NRF) and Prosper Insights & Analytics, 86% of U.S. shoppers will celebrate Mother’s Day and will spend about $180 per... Read More » Science & Research Flowers Use Secret Language to Lure Bees New research finds that beyond what humans can see and smell, flowers use hidden cues to attract their pollinators. While we humans go about thinking we know everything that’s going on in the world … flowers and bees are busy all around us, communicating in ways that we don’t have the capacity to sense. Researchers... Read More » Spread the Word! Do you know someone who would benefit from this newsletter? Please send it to them! Did someone else forward this newsletter to you? Subscribe to receive the Grand Central Floral newsletter sent weekly to your inbox!

Christina Burton-Fox AIFD floral artist & instructor