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These new products will put a spring in your step, with epic ideas to generate some serious mid-year cash! Expand your market place – Build your customer base – Differentiate Yourself – Lead the way in product innovation! A market is NEVER saturated with good products, and this is the perfect place to check ’em... Read More »
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Rock Stars of the Industry
Sharing their exuberant creations on Instagram, three young companies blossom into influential creators. With bountiful, garden-style arrangements that strike a balance between being curated and looking like a cornucopia, a new generation of Brooklyn-based floral designers have been gracing the editorials of high-end glossies and becoming Instagram sensations. With Mother’s Day right around the corner–May... Read More »
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Tricks of the Fresh Cut Trade
Follow Jaroma Roses as they are collected, inspected, sorted and transported from Columbia to the US in time for Mother’s Day. Roses are gathered at Jaroma Rose Farm in Columbia. Carts transport fresh cut roses to the sorting center. From there, boxes of Jaroma Roses go directly from the farm’s coolers into refrigerated trucks for... Read More »
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Tricks of the Plant Trade
BLOOM! connects young people to the power of plants to build a pipeline of future talent for the industry behind them: horticulture. Plants are critical to the future of the planet, but absent from the minds of most American youth, resulting in a perilous workforce gap in the horticulture industry. Today, a new national campaign,... Read More »
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Industry Events
Laura Dowling is an award-winning florist and designer, known for her signature French garden-style flowers and innovative floral installations. From 2009 – 2015 she served as the Chief Floral Designer at the White House, where she articulated a new strategic approach to floral design using flowers as a tool to convey meaning and metaphor. She... Read More »
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Career Builders
Transparent communication is crucial, as is inviting employees into the discussion and allowing time to address concerns. All organizations go through changes. Whether it’s due to a seismic structural shift, a downsizing or a cultural adjustment, change requires consistent, clear communication. People are naturally resistant to change, and workers tend to view any alteration of... Read More »
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Colors and Trends
The statement jewellery trend just went one step further. Nothing beats a bunch of fresh flowers or a new shiny piece of jewellery, right? Well, now you can get even more joy by merging the two. Genius jewellery brand RFORM Studio has created an ear-friendly vase that can be filled with your favourite fresh flowers.... Read More »
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Tech Tips
Idiosyncratic floral art from Green Screen makes banners bloom. The idea behind Green Screen is a cheerful one: to transform unwanted advertisements into something beautiful and inspiring. And it’s led to a nomination for a prestigious media prize. Green Screen, the ad blocker from the Flower Council of Holland, has been nominated for a Spin... Read More »
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Retail Trends
Once a fixture in the chambers, the adornments are now so rare. “The proceedings were dull, but the flowers were bright and fragrant, and in profusion, and the air was full of the odor of roses, hyacinths, carnations, and geraniums.” No, this isn’t a description of a spring trudge around the Tidal Basin, but The... Read More »
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Science & Research
Understanding genes for scent, colour and other characteristics could help breeders speed up processes that have previously taken centuries, researchers say. Roses have had their genome sequenced by scientists who say it could help to develop genetically improved versions of the popular ornamental flower. Within the 36,377 genes identified, the research team found DNA coding... Read More »
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Christina Burton-Fox AIFD
floral artist & instructor
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