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Wednesday, March 22, 2017
Origin Matters ~~Field to Vase dinner news
Live Television Helps Drive Awareness For Certified American Grown Flowers
American Grown Field to Vase Dinner Featured on KARE, WCCO
Click to watch a segment with Sandy Schroeck on CBS WCCO
Floral and event designer Sandy Schroeck made two live television appearances in advance of the American Grown Field to Vase Dinner held last week at Len Busch Roses in Minnesota. Sandy's WCCO appearance was the second live floral demonstration she did in the Minneapolis market to invite the public to the unique event where guests dine among the flowers on a local farm. Sandy did a great job, and we saw a great response from television audiences who watched the segment and quickly saved their seats to attend the dinner. (Read more here...)
A Wonderful Way To Start the Tour
Len Busch Roses, a Family Farm
One word continues to come to mind when I describe the experience we had at the first American Grown Field to Vase Dinner of 2017 at Len Busch Roses in Minnesota: family.
Minnesota flower farmer Patrick Busch greeted guests
who came from all over to enjoy dinner on the family's flower farm.
The entire experience, from set up to tear down, felt like we were working with family. It was all hands on deck to set the table in the middle of their recently renovated greenhouse and everyone I met, everyone involved with producing the event, was super friendly, happy to be there and nice.
Delta Flight Attendants Share Their Appreciation for American Grown Flowers
On my return flight from last weekend's American Grown Field to Vase Dinner at Len Busch Roses in Plymouth, Minnesota, I presented two huge Certified American Grown Flower bouquets to the first two flight attendants I saw as I boarded my flight home.
Delta flight attendants Christina and Kaitlyn were thankful for the "stunning flowers."
Facebook Live Helps Share the American Grown Field to Vase Experience With Thousands
Last year, we experimented with Facebook Live during our American Grown Field to Vase Dinner Tour. Broadcasting live from a flower farm has its challenges, but we found that providing that live connection with people who weren't able to attended to be both valuable and important, even appreciated.
So, this year, we're committed to going "live" at every dinner.(Read more here...)
Uniting California Agriculture in 2017
United Ag Invites Panelist to Speak on "Advancing Together"
Last week, I had the opportunity to participate in United Ag's annual conference as a panelist to discuss the effort of uniting California agriculture to better address the challenges and misconceptions agriculture faces with legislators in Sacramento, and an increasing regulatory environment on farm management and production.
I joined Joel Nelsen of Citrus Mutual, George Radanovich of the California Fresh Fruit Association, Amy Wolfe of AgSafe, Mike Stoker of the Law Office of Mike Stoker and Emily Rooney of Agriculture Council of California.(Read more here...)
Kasey Cronquist, IOM
CEO & Ambassador
1415 "L" Street, Suite 460
Sacramento, CA 95814
Note: CCFC's mailing address remains PO Box 90225, Santa Barbara, CA 93190
Christina Burton-Fox AIFD
floral artist & instructor