Halloween MarketingWith Halloween falling on Saturday this year, even more children and families will be out en masse for some festive fun this weekend.
Draw potential customers into the store and make your shop a must-stop spot by offering treats for the kids and a special offer for their parents and other adults.
Encourage families to bring their dressed-up little ones in for a free bloom on Oct. 31, and give the adults a special Halloween-only offer. For example, 10 percent off any one item that day only, or a shop special that is good solely on Oct. 31.
This is a great way to promote additional foot traffic, and is a great way to get your name out, especially among the younger adult crowd, many of whom will still be buying “welcome new baby” flowers for spouses and friends in the future and have the potential to become lifetime customers.
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