Florists Review Tip of the Week

October 6, 2014 Upping Halloween Sales Did you know that Halloween is the second-largest holiday for decorating? It’s second only to Christmas! Many customer like to go all out with their parties and décor. To tap into this market, try some new tactics. Teresa Lanker, chair of the Horticultural Technologies Division and coordinator of Floral Design and Marketing at The Ohio State University ATI, has some clever ideas: “Market your shop as a holiday and seasonal decorating specialist. Replace red and green with orange and black, twinkle lights with flashers, and snowmen with jack-o’-lanterns, and you can transform traditional Christmas decorating schemes to spooky and spirited Halloween vignettes for homes, businesses and the shop. Costumed deliveries. Make deliveries throughout October or during Halloween week with a helper dressed as a vampire, black cat, gypsy or superhero. Publicize this special service, and charge a bit extra for it, if you wish. Bobbing for discounts. Write percentage discounts or other sales promotions on the bottoms of miniature pumpkins, and float them in a tub. Allow customers to choose their pumpkin discount prior to purchase.”