Enhance your customers' resolve
While health and weight-loss remain top-ranked New Year’s resolutions, many of us are committed to reducing stress as we move into the new year.
Flower shops are uniquely positioned to help consumers in this area – our products are guaranteed to reduce stress, increase happiness, and give customers (whether givers or recipients) a positive sense of well-being.
Inhaling certain floral fragrances – such as rose or lavender – helps to calm our sympathetic nervous system, which controls our “fight or flight” response.
Offer customers a “happiness and relaxation resolution” arrangement package, through which your shop will deliver a new arrangement to home or office on a regular basis (weekly or monthly) to keep spirits bright and senses calm throughout 2014.
~ Have a weekly drawing for a fresh floral design to be delivered to their office or home. This design should include a selection of very fragrant flowers and herbs. You could also attach a voucher for an instore purchase.
~ Offer an evening workshop/design program on the "how to design a consumer bunch"of flowers.
~ We all need more FLOWERS and less STRESS in our lives!