By Shep Hyken, CSP, CPAE
Look at how you are really, honestly different.
What can you say about your company that your competitors can’t say about theirs?
Don’t try to change it; instead, focus on what you are good at, and improve on that.
Don’t copy them. Learn from them, and improve on what they do.
Do they enjoy working around you? If so, why?
Does your company foster employee suggestions?
Many times, companies spend a lot of money and time on training technical skills. The best companies also train soft skills — like customer service.
In other words, how easy is it to do business with you?
Remember the old customer-service adage, “The answer is ‘Yes’; now, what’s the question?”
A complaint gives you a great opportunity to resolve an issue professionally and show how good you are.
Dissect a negative experience or bad review, using it as a learning opportunity to get better.
When you are successful, let them know they are appreciated.
Community can be defined as local or global causes you are involved in, etc.
It’s also a mind-set and an attitude!