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Thursday, January 26, 2017

Florist Guide for prepping roses

Florist Guide – Prepping Roses 101

florist-guide-rose-prepping-101

Prepping roses is the key ingredient in providing customers with a long lasting arrangement.

With a busy Valentine’s Day just around the corner, in this blog we will focus on prepping roses for maximum longevity.

roses-prep-good-to-know
image via pexels.com

Good To Know

  • Roses are packed 25 stems in a bunch and come in these lengths of 40cm, 50cm, 60cm and 70cm. The longer the length of the rose stem, the bloom size is (typically).
  • Crystal Clear flower food delivers ingredients to hydrate your roses and other flower stems.
  • Quick Dip is an instant hydrating treatment.
  • The 60 cm Freedom rose is most used by florists on Valentine’s Day.
  • Guard petals are the outer petals that have a tear or damage with tiny blemishes.

roses-prep-in-buckets
image via shutterstock.com

Prepping Rose Buckets

Flower buckets need to be cleaned thoroughly. Poorly cleaning your buckets will wilt your roses. This is an important step in quickly hydrating your roses. Their first drink is most important!
  1. Wash flower buckets thoroughly. Be sure to get in all the corners and remembering to remove all bacteria.
  2. Clean buckets with DCD or a vinegar solution of: 70% vinegar-30%water and a splash of lemon or lime juice.  This is a natural cleaner.  NO SOAP of any kind. ( this is the flower classroom formula for clean buckets)
  3. After buckets are cleaned, fill buckets half way with cool water and add Crystal Clear.
Tip: Be sure to maintain a clean environment before the roses arrive.  Always keep your cooler clean and free of bacteria. 

Florist-prepping-roses
image via shutterstock.com

Processing /Prepping Roses

  1. Cut the bottom of your rose stems by one inch or so. Be sure to cut on a slight angle.
  2. Be sure (if you remove them from their wrappings) to not leave any foliage below the water line as this will create rot.
  3. Removing thorns can be simply done by pushing on the thorn. Do not remove the whole thorn as this will let air in the stem.
  4. It’s highly recommended that all roses be dipped in Quick Dip. Hold roses in solution for a few seconds and then add to your rose bucket.
  5. Let your roses sit in the water bucket for approximately 1-2 hours outside the cooler, then transferring them to cooler for 24 hours (if possible) before using.
  6. Once ready to arrange, take the guard petals off the rose. This is a crucial step in a making a beautiful rose arrangement.

dozen-roses-florist-prep
image via pexels.com

Arranging One Dozen Roses

Mastered by florists, one dozen rose arrangements are one of the biggest sellers in the floral industry. For those who are new to floral design, here are some simple steps in arranging one dozen roses.
  1. Choose your vase. One dozen roses look beautiful in a variety of tall vases. Add cool water about 3/4 of the way to top and add flower food.
  2. Select your roses. Look over your roses and be sure to remove guard petals that look brown and all foliage below the water line.
  3. If you are adding greens to your one dozen rose arrangement, you may start by adding the greens first. This does vary by florist as some like to add them after the roses. Do what feels right to you, as long as the finished product looks balanced.
  4. Add you long stem roses to a vase (one in each direction) and then add roses filling in all spaces. Remember your floral design basics of balance, harmony, proportion, movement and unity.
  5. At this stage, you may add any filler you like by filling in any sparse areas or leaving it as is.

Florists, have any great tips on processing or arranging roses? We would love to hear about them, please share them below with our readers.

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Christina Burton-Fox AIFD floral artist & instructor

SAF-AIFD member creates US Postage stamp


SAF Member Creates Floral Designs for New Forever Stamps

The floral designs featured in the Celebration Boutonniere and Celebration Corsage Forever Stamps include ranunculus, with floral accents of succulents, Astrantia, Berzelia, and clubmoss greenery. Carol Caggiano, AIFD, PFCI, created the designs.
Here’s some fun news to report to your brides and grooms: When they send out their wedding invitations, they can include some flower love — beautifully designed and artfully photographed — on each and every envelope.
The U.S. Postal Service recently unveiled its Celebration Boutonniere and Celebration Corsage Forever Stamps. Longtime Society of American Florists member and volunteer leader (and floral designer extraordinaire) Carol Caggiano, AIFD, PFCI, created the designs for the stamps, which were photographed by Renee Comet.
In fact, Comet contacted Caggiano about the unusual gig after the pair worked together on SAF’s 2015 Consumer Marketing Kit.
“We had several conference calls regarding what they were looking for, style, color, etc.,” said Caggiano, who served on the SAF Board of Directors and is an SAF Tommy Bright Award recipient. “The day of the shoot, I created a selection of both corsages and boutonnières based on our previous discussions which we photographed and then the USPS made their selection, and, viola the stamps!”
USPS is promoting the stamps as “perfect for many of life’s special moments”— beyond weddings — noting that the Celebration Boutonniere would be good for “party invitations, thank-you notes, announcements, birthday cards, Father’s Day cards and other occasions” with the Celebration Corsage fitting for heavy “invitations for birthdays, weddings, anniversaries, and other celebrations; oversize greeting cards for all occasions; and mailings such as small gifts that require extra postage.”
“I think they came out nicely and it’s exciting to have actual floral designs on the stamps,” Caggiano said. “It was great to be part of the project.”





Christina Burton-Fox AIFD floral artist & instructor

Save the date July 1-5 2017 AIFD Symposium


Save the Date: July 1-5 2017
Symposium "X"
Because one word doesn't describe it
Seattle, Washington
#AIFD 2017

Eye on the Designers - A look at who's who at Symposium "X"
“Xpose the Extraordinary Magic Within”
Featuring the oral artistry of Phil Rulloda AIFD, CFD, AAF, PFCI
Instinct. Intuition. The intelligence of the subconscious. Learning to harness the magical energy of the inner spirit and bringing it forward in artistic expressions via owers can create one of the most rewarding experiences as a designer. Phil will explore myriad inspirations; people, places, prose... which can form an impetus to react and rejoice with soulful expressions. Maturing as a designer means gaining more consciousness of the di erent layers of awareness in a composition. The subtleties, the nuances of more thoughtfully executed elements can and will move a oral composition from pedestrian to artful with many possible outcomes
in between those extremes. Listening, not just to the clients, but to the owers, to the accessories, to the inspirations... and to your inner instincts brings both earthly and spiritual rewards. “When you work in the service of others, you will receive the ecstasy and exultation of the spirit, which is the ultimate goal of all goals.


“Materialistic”
Featuring Donald Yim AIFD, CFD
Emerge from this fast changing world! Leave all the common perceptions behind, sit back and open your mind for a thorough understanding on di erent aspects of every little materials surrounding us. Join us and amaze yourself by scrutinizing how these aspects in uence the styles and characters of your work!

"Xcel With Armatures”
Featuring Aniko Kovaks AIFD, CFD and Ania Norwood AIFD, CFD 

Distinguish structures and constructions within design through the examination of both – functional and decorative. Experience prescient and progressive European in uenced designs, inspired by nature and life, enabling you to bring new ideas to your creations through di erent techniques while respecting the elements and principals of design. Let us also entertain you with an amazing journey of bouquet inspirations shown by the next generation of oral friends. 



Christina Burton-Fox AIFD floral artist & instructor

AIFD Marketing tip: the Power of Pinterest


Marketing Tip:  The Power of Pinterest
By Stacey Carlton AIFD, CFD
Launched in March 2010, Pinterest is now known as "the world's catalog of ideas." It has evolved into
a powerful e-commerce platform and now includes a visual search engine that can identify and return identical photos or portions of that to its 110 million plus monthly active users. Over two million people pin product pins per day and it elds over two billion searches per month.

Are you and your business active on the fastest growing website by overall member growth? Pinterest impressively takes second place in growth of members among social media sites just behind Tumblr and ahead of Instagram. The search function and category algorithms have viral ability supported by the fact that 80% of pins are re-pins.
Pinterest categories are grouped based on similarity and tagging which greatly favors the member supplying the pin. Tagging your image appropriately will help keep your pin active and reoccurring with the increased probability of going viral. Unlike
other platforms the average pin remains relevant for months, yes months! In comparison the life of a tweet on Twitter is typically measured in minutes and on average a Facebook post exists on news feeds for hours.
In addition to all of these positives for your business attributes, Pinterest generates around 41% of social media based e-commerce tra c. Considering the visual appeal of our industry promoting your online sales for your business is a breeze on this site. An impressive 25% of consumers reported buying a product or service after discovering it on Pinterest.
We have the power to shape what our consumer seeks through this powerhouse platform. Create an account for your business today (it's free!) and let's inspire our clients to come to us informed and motivated by artistic and well executed design. After all, if we don't dilute the mason jar saturated market, who will? 

Christina Burton-Fox AIFD floral artist & instructor

Wednesday, January 25, 2017

Origin Matters American Grown Flowers



A Seattle Wedding Show Shoutout From Safeway's Debi Lilly
Lifestyle Expert Attributes Her Style to 'American Grown' and 'Field to Vase'

Lifestyle, event and floral-design expert Debi Lilly posted a message on Facebook that caught our attention over the weekend.  (Read more here.)

Debi Lilly highlights her "American Grown"
and "Field to Vase" style during her appearance at
the Seattle Wedding Show over the weekend.

The 2017 American Grown Field to Vase Dinner Tour
Don't Wait! Save Your Seats Today!

Today, the American Grown Field to Vase Dinner Tour reveals the schedule of flower farm dinners for 2017.



In its third year, this year's tour will be the best tour yet, criss-crossing the county, stopping at the most beautiful flower farms in the United States. (Read more here.)
Setting the Table in Washington, D.C.
Meetings in Advance of Meetings Make for Better Meetings
 
This week, CCFC Chair Diana Roy of Resendiz Brothers Protea and I traveled to Washington, D.C., together to meet with members of the new Congress and their staffs to discuss some of our goals and objectives for 2017. 


With a new administration and a lot of new members in key flower-farming regions around the country, it was an important opportunity to get a sense of the temperature and appetite for addressing the issues and opportunities we see ahead in 2017. (Read more here and register for this year's DC Fly-In.)

CCFC Helps Bring the California Culture to Inauguration Luncheon
California State Society's Presidential Luncheon Celebrate's the State's Culture

CCFC Chair Diana Roy with Andrea Gagnon of Lynnvale Studios and me
on the stage at the California State Society's Presidential Inauguration Luncheon.

Thank you to our California flower farmers who helped provide the California Cut Flower Commission with the flowers needed to make the Presidential Inauguration Luncheon for the California State Society a beautiful one.  The theme of this year's Inauguration Luncheon was "A Celebration of California Culture."  (Read more here.)

Kasey Cronquist, IOM                                               
CEO & Ambassador
New!                                                              Orange
916.468.4246
New!
1415 "L" Street, Suite 460
Sacramento, CA 98514 

Note: CCFC's mailing address remains PO Box 90225, Santa Barbara, CA 93190
California Cut Flower Commission, PO Box 90225, Santa Barbara, CA 93190-0225
Sent by kcronquist@ccfc.org in collaboration with
Constant Contact

Christina Burton-Fox AIFD floral artist & instructor

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Christina Burton-Fox AIFD floral artist & instructor