flower classroom

Friday, September 1, 2017

New Garden Roses for Weddings

Long Lasting

Garden Rose Varieties for Weddings!

New Garden Roses for Weddings!

Hello,

Thank you for your subscription to our newsletter!

As we are in the full swing of the Wedding Season I thought it would be timely to create awareness of some new varieties being cut at Alexandra Farms.

We are very excited about the launch of several new Garden Rose Varieties for this wedding season! In most cases it takes 3 to 4 years to develop a new variety and then to another year to build up the bud wood for launching it commercially to the market.

In the pages below you will find information on our most successful new launches.

We are also taking advantage of this newsletter to ask you to save the date of our Proflora brunch on Thursday October 7th to be held at our newest David Austin farm.

Sincerely,

Joey Azout

President

Visit Our Website

Purity, a new David Austin English Garden Rose

Purity is a new arrival in our cut rose range and, as the name suggests, there's nothing contrived about her natural and delicate personality. More loose ruffle than tight rosette, her pretty blooms have a gentle and informal look.

Each flower is creamy-white, its central petals lightly dusted with tones of pale apricot and peach.

Fragrance strength: Strong

Fragrance character: Fresh and distinctive Turkish delight and rose water

Check out J Shwanke's Purity Bridal Bouquet on "Fun with Flowers and J"

Capability, a new dark pink David Austin English Garden Rose is launched

Capability is another David Austin English Garden Rose launched this year.

With her hot-pink color and perfectly formed blooms, Capability is a characterful and bold new addition to our collection. Opening right from their centers, her buds bloom into flawless and strong rosettes in an even and intense shade of fuchsia. Capability's strength of personality makes her a natural leading lady. She can lead the line alongside flowers of softer shades of pink or inject her special radiance into combinations featuring softer lilac and heather tones.

Fragrance strength: Very strong

Fragrance character: One of our favorite scents - a beautiful rose perfume with touches of citrus notes.

Princess Aiko (Beloved)


	Princess Aiko _Beloved_

Princess Aiko is a lovely peach garden rose bred in Japan. She has a peony shape, great vase life and a brilliant peach color that is sure to liven up any bridal bouquet.

The intense peach color of the inside petals is surrounded by external petals that have a pink blush to them creating a colorful frame around the center giving the flower great color contrasts.

This rose was bred by a breeder based in the mountains of Japan for an emperors affair.

Click here for a video of Aiko.

Mayra's Bridal Pink

From the south of France, Cordoba specif-

ically, comes a lovely Spanish Garden Rose called Mayra's Bridal Pink. This rose is a light pink color, but the center seems to be surrounded by a white frame. The light pink is pure and even, and it is surrounded by a lighter, almost white border. She is a dainty, beautiful rose that speaks of Romance.

Starting off rather small, Mayra's Bridal Pink opens up fully. Her petals are hardy and she has a 10 day vase life. She works great in an "I Love you" everyday arrangement and in a romantic Bridal Bouquet.

Proflora Trade Show

Alexandra Farms will have a booth at the upcoming Proflora Flower Trade Show to be held in Bogota in October. As a part of the festivities, we will be entertaining at our David Austin farm for the first time on Thursday Oct 5th. If you are planning to attend, please accept our invitation to visit. We will have lots of music and food - and the worlds largest cut garden rose exhibit!

Alexandra Farms

www.alexandrafarms.com | (305) 528-3657 | joserazout@aol.com |

STAY CONNECTED:

Alexandra Farms, 19740 NE 24th Ct, Miami, FL 33180

Christina Burton-Fox AIFD floral artist & instructor

Sun Valley Flowers

2017
Edition 51

White Daisy Matricaria

White Daisy Summer

One of the most popular flowers we grow in Oxnard is Matricaria. The classic white daisy variety grows extremely well in the sunny climate of Southern California. Traditionally, Matricaria has been thought of as a "filler flower," however, flower designers and buyers are challenging this assumption.

Paired with flowers such as tulips or iris, or just in straight bunches, white daisy's natural, wild flower look is resonating with consumers and it seems to be taking on a much more prominent role in the flower world.

Although I'm a farmer, not a designer, I've had a few bunches on my desk the last week or so, and it's been eye-opening. This truly is an engaging flower, full of charm and personality.

- Lane

BLOOMS THAT SELL

Classic Starfighters

Most admired lily of all-time? Hands down the classic Stargazer, and the second generation Starfighter. The summer growing conditions for oriental lilies on the cool California coast is ideal. Growing lilies at low-elevation leads to more saturated colors, bigger buds and longer vase life...which in turn, makes for happy customers.

Sunflower Fun Flower!

Our Baja farm is bursting with Rainforest Alliance Certified SUNFLOWERS! We have a wide selection of varieties available and right now is the beginning of peak season.

Sunflowers symbolize adoration, loyalty and longevity. ..and they are darn pretty as well.

PARTNER SPOTLIGHT

AIFD Symposium X

The Sun Valley team was just in Seattle for the AIFD Symposium. This is a very inspiring event, which truly highlights the most creative designers in the industry.

We are proud to be an Industry Partner for this event, as it is truly a place where cutting edge designers come to learn, as well as, teach.

See some beautiful images from the event on our blog.

LOOKING
FORWARD

Kale AKA Cabbage AKA Brassica

Sun Valley Brassica will be coming in strong for the foreseeable future.

Brassica has a very organic down to earth vibe, but with its impressive girth and natural color palette, it is a very versatile bouquet item. Check in with your sales rep. to see what colors we have a available today.

What's NEW? Kalanchoe

We are now growing Kalanchoe in Oxnard. This colorful crop is available in small quantities now, with bigger numbers going forward at the end of August. This has long been sold as a potted flower, but it is now emerging as a cut flower.

We are growing six colors: white, dark yellow, warm orange, darling red, light pink and sweet pink. (pictured above)

SUN PACIFIC BOUQUET

"Selfie Bqt" ...in an Emoji Sleeve!

This fun bouquet has cute emojis all over it! Perfect for Millennials or a #JustBecause Bouquet!

Featuring:

Sunflowers
Belladonna
Matsumoto
Matricaria
Solidago
Pom Poms
Salal
Beargrass
Myrtle

Take a Selfie!

www.tsvg.com 800.747.0396

Christina Burton-Fox AIFD floral artist & instructor

California Cut Flower Commission Field Notes

August 2017

Plans for the 2018 American Grown Field to Vase Dinner Tour Underway

With five of the seven 2017 American Grown Field to Vase Dinners in the books, planning has begun for the 2018 tour.

Certified American Grown Flowers recently put out a call for farms who would like to host a pop-up dinner in their flower fields for the 2018 season, the fourth year of the tour.

3 Hour Fun Floral Experience for 2

1-2 day floral design training

Are you looking for a more detailed floral design experience? If so the 1 or 2 day class is your answer. You will pick a topic: Basic design~Every Day Flowers~Flowers to Wear~Flowers to Carry~ Special Event Designs~ Sympathy Designs~ Floral Recipes for profitability You will select 1 or 2 days of training Private training for 1-2 students Class is from 10-6 with an hour lunch break Class cost per day: $425 Invoiced and payable by : PayPal or Venmo Check or Cash Call~text: 913-708-2988 Email: flowerclassroom@gmail.com Looking forward to meeting you in the classroom! Christina M Fox

Floral Designer Training

Explore Floral Design

12 Days

10-6pm ( 1 hour for lunch)

84 hours hands on training

1 student -private training

by appointment....take the class 2-3 days in a row for 4-6 weeks, 12 consecutive days, or schedule 1 day for 12 months. We create together your time frame to learn floral design.

$5,800

A (re-fresh)new Products, containers, techniques & supplies to work and learn with. You will create a minimum of 45+ designs in these 12 days. All designs are yours daily to take home.

* Business Day add on day/class $ 150.00 ( good for students opening a home floral studio, flower shop, special event specialist).

( this class price is only for the EFD training)

read reviews from students below

questions ?? I love to answer questions!

913-708-2988 phone/text

Flowerclassroom@gmail.com

jobs are available!!! We all love to learn new things!

Christina Burton-Fox

floral artist & instructor

Raves & Reviews

I was looking for a refresher floral design class, where I could build on the skills I learned years ago and learn new skills, and that’s exactly what I found. Christina is a talented and knowledgeable floral artist and instructor who presents a well prepared curriculum. I was pleased with the abundance and variety of flowers we were given to work with, the tools we were given and the pleasantness of the classroom. The 12 day class I took is not an easy workshop style course. I was challenged and at times discouraged, but I learned so much and was delighted with many of the designs I was able to make with Christina’s instruction and guidance. She won’t let you off easy, and even asked a classmate to throw her design in the trash and start over(!) but I liked that, because I was there to learn and learn I did! She sometimes questioned my choices and placements when I was headed the wrong directions with a design but she didn’t give up on me or my designs. I also learned a great deal about the marketing and business side of the profession. I believe with hard work and ongoing practice this class could prepare a student like me to work in the floral industry. I have gained a connection with a world-known floral artist who is willing to offer ideas and advice in the future. I have benefited greatly from the resources Christina shared with us in the form of websites, email lists, floral design books and connections with wholesale houses. I would love to go back someday and take some of the specialized design classes she offers. The class was worth my time, effort and money. I would highly recommend it. Receiving my completion certificate at the end was very rewarding for me!
The flower classroom is a place to study serious floral design in a fun relaxed atmosphere. It is for those who want to become a professional florist to for those who just want to improve their designs for personal use. Tammy Ivy
Dear Miss Tina, I would like to tell you how much I enjoyed your class. It was such a wonderful experience. I had looked for such a long time to find a class where I could learn more about floral design. I could not have imagined a class such as yours! From flower processing to design elements; your teaching style allowed me to learn and understand so much more about this creative field. I am forever thankful to you. You have given me a great deal of insight into the floral industry, and opened my eyes to endless possibilities for myself. Thank you for sharing your gifts with others! Sincerely, Errica Parsons
Learning from Christina has been so helpful in so many ways. She is very willing to give good advice in order to help you achieve whatever your floral dream might be. After taking the 12 day basic floral design class I am happy to continue to invest in myself and take her 5 day advanced class also. At the end of the day, you go home with beautiful floral designs that you are also proud enough to give away. I feel blessed to have found her. Vicki Gayle
Anyone wanting to learn about floral design should enroll in the "explore floral design" series of classes. Christina's "Explore Floral Design " classes cover every aspect of floral design from the proper handling of fresh floral materials, the materials used in floral design,color and design theory,the mechanics of floral design as well as the "business of floral design. The course content is well organized. The studio setting is pleasant with more than adequate space and equipment. Christina supplies the clases with a wide variety of materials for studetn use. Group instruction is enhanced with a one-on-one guidance as needed. If you have an interest in floral design, you'll be glad you enrolled. Beth Ball
Christina knows flowers and the flower business! At the flower classroom she will teach you in an easy, laid back and practical style. Lee Ann
Christina I can't thank you enough for this wonderful experience with you at the flower classroom. I have grown so much professionally. I feel like a butterfly with new wings. :) I would love to continue to work with you and learn from you. You are the best! Lee Ann
Christina is an amazing instructor! What makes a great instructor? Competence in the subject , ingenuity & creativity, the ability to understand & work with people, the desire to share,give time & effort to support others in achieving high level skills. This defines Christina and the experience you will have as a student in her classroom's explore floral design class. Knowing nothing about handling fresh cut flowers,however I graduated after 10 weeks with a well-informed knowledge base, hours of practice at a newly acquired skill and a mentor for life!! Thank you, Christina from Sheryl Ewert (student)
Groupon/Awesome class. Will sign up for the next one soon!
Groupon/Great experience!
Groupon/It was worth the money just to take home your own arrangement of beautiful flowers.
Groupon/Christina M. Burton AIFD is an amazing instructor. Would consider further classes at flower classroom.
Groupon/Such a fun class. Beautiful flowers. Really learned alot about floral design and care for floral arrangements.
Groupon/Had a wonderful time with Christina, she is a great teacher and explains the art of arranging so I could understand. We all after her instructions were able to complete a beautiful bouquet to take home.
Groupon/The class was so educational and entertaining. Only 6 people can attend each session so you get hands on attention and instruction. The owner is very nice and is a great teacher. The project you leave with is beautiful.
Explore Floral Design class is a great way to learn the basics of floral design. Christina is an amazing teacher. I loved this class and am looking forward to taking her advanced classes. Shaina Jo Maag
Explore Floral Design class was wonderful. If you want to learn about designing flowers this class is a must. Christina breaks the content up into very managable pieces & continues to give suggestions on techniques to embelish your design. In the course you are exposed to all the greens and flowers that exist in the current market. Step out of the box and explore flower design. You will enjoy the class, Joyce Mc Mahon
What an exciting class. If you love flowers you will love this class and you will learn how to design flower arrangements. Christina is very helpful in showing you the "how to" to make beautiful flower arrangements that will please you and your friends. (explore floral design class) Mary Lou Heine
Christina, Thank you so much for being a part of this years Leukemia & Lymphoma Society Campaign. It's support like yours that makes our fight against blood cancers possible! The flowers were so beautiful!! Thanks again, Matt Seithel & Staff Man & Woman of the Year Event
I loved the Flower Classroom! I learned so much & had so much fun. She taught so many different designs and helped me understand deeper into the designs and that you can do so much with your designs. The class is above and beyond, I loved how many arrangments I took home with a vast array of flowers in them. Meagan McGarrah
Great Experience!! We were able to design with a wide selection of beautiful flowers, awesome opportunity. I'm very visual & loved watching you deign in demos to show how to add creative touches and take our design a step above. I learned much more than basic design, Thank you!! Cindy Heckman
Groupon/ The class was wonderful. I signed up with my mom and a friend with the intent of a ladies night out. The class was well structured, the establishment was very clean and the teacher was fantastic. I couldn't have asked for anything more.
Groupon/ Really enjoyed the class and would definitely visit the Flower Classroom again.
Groupon/ It was a wonderful class!! I had alot of fun, learned alot, and it ignited a desire to do more with FLOWERS.
Groupon/ Truly enjoyed my experience, learned much, and came home to redo my existing flower arrangements!! Definitely recommend the Classroom and the instructor!!

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Friday, September 1, 2017

New Garden Roses for Weddings

Sun Valley Flowers

California Cut Flower Commission Field Notes

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