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Thursday, September 24, 2020

Curate & Bloom Trac merge

The Curate Family is Growing with BloomTrac

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Curate has the distinct pleasure of welcoming BloomTrac (formerly Ularas) to the Curate family. In doing so, Curate will be able to serve our users and the floral community at a much deeper level.

In considering the opportunity presented to us by Sarah Hinton, founder of BloomTrac, to expand the Curate family with BloomTrac-ers, we took time to ensure that growing the Curate family by adding BloomTrac users would help us further our three goals of educating, creating, and investing in the floral and event communities.

After considering all the details, the Curate team came to the conclusion that inviting BloomTrac users into the Curate family absolutely made sense for the betterment of the floral and events community.

With this new acquisition, BloomTrac users will get more features to help them accomplish their goals and Curate users will benefit from a larger customer base as the additional resources and feedback will be invested back into developing the best features for our users.

The floral industry at large benefits from our growth too as Curate will be able to create more resources and partner with more leaders in the industry to develop best-in-class education opportunities.

Additionally, Curate will be able to make a bigger impact on more florists' lives as more features are developed to tackle some of the major pain points within operational workflows that are presently done manually.

We are absolutely thrilled about what the future holds as we move forward with our growing family!

Read the whole story

Want to learn more about Curate? Schedule a demo!

Are you a BloomTrac user who loves getting our blogs and updates already? Great! Welcome to the family! Check your email for more details about the transition plan and upcoming Q&A webinars specifically for BloomTrac users.


Christina Burton-Fox AIFD floral artist & instructor

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