Why might you put your fresh flower show on wheels and take it on the road?
Like food trucks, flower trucks draw crowds at festivals, parties, weddings, shopping center and community events, delivering fresh flower hands-on experiences.
With a boost from social media, these mobile merchants reach flower shoppers who enjoy a fresh experience as much as purchasing a product. By choosing vintage vehicles, some owners also add photo-worthy cachet to their brand.
Discover what we learned in this edition of the IDEA Weekly blog by Smithers-Oasis Design Director Sharon McGukin AIFD, AAF, PFCI.
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