Origin Matters

Field Notes From America's Floral Farms February 21, 2019 DVFlora Becomes Certified American Grown DVFlora, one of the largest floral importers and distributors in the United States, has become the first wholesaler to earn Certified American Grown status. This latest certification of DVFlora by Certified American Grown marks a notable shift from the program’s focus on farm production to now include the floral industry’s supply chain process and related companies. READ MORE BloomCheck Was a Natural for Sutton Ferneries For Sutton Ferneries, BloomCheck certification was a chance to complete the sustainability path the company had been on for a few years. And it fit CEO Michele Sutton’s vision for how the company should be run. “This is the healthy way of a running a business,” Sutton said. “This is the way we want to do it.” READ MORE New Newsletter,  New Name! If you’re reading this, you likely already agree that origin matters. Where the flowers and greens consumers’ purchase come from and how they were grown matters. Homegrown flowers matter. And the origin of flowers has become an important call to action in the floral industry. It’s that thinking that led us to change the name (and format) of our newsletter from Field Notes to Origin Matters, starting now. READ MORE Origin Matters is a production of:  ‌  ‌  ‌  ‌

Origin MattersPO Box 90225Santa Barbara, CA 93190-0225 Unsubscribe ahapretty@gmail.com Update Profile | About our service provider Sent by kasey@americangrownflowers.org

Christina Burton-Fox AIFD floral artist & instructor