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Wednesday, December 5, 2018

Slow Flowers Newsletter

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SLOW FLOWERS NEWS: DECEMBER 
 
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June 30th Flower Farm Tours & 
Slow Flowers Dinner on the Farm
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Let's fast-forward to June 30, 2019, the day before the Slow Flowers Summittakes place on July 1st & 2nd in St. Paul, Minnesota.
You're invited to participate in our Pre-Conference Farm Tours and Slow Flowers Dinner on the Farm, two fantastic opportunities to learn more about the flora of Minnesota and the people who grow and design with those blooms!
First off, we'll spend early afternoon enjoying a lovely and educational visit to Blue Sky Flower Farm, owned by Jon and Rachael Ackerman, Slow Flowers Members who market their flowers through the Twin Cities Flower Exchange.
That's followed bour our second tour stop at Green Earth Growers, a women-owned plant nursery, vegetable and cut flower farm where you'll enjoy a tour led by owners Jenny and Jolea, who also market their Minnesota-grown flowers through the Twin Cities Flower Exchange.

The late-afternoon tour will be followed by our first-ever Slow Flowers Dinner on the Farm! 

There is a separate registration required for our Slow Flowers Dinner, an evening of locally-grown food, flowers, entertainment and camaraderie. Tickets are $100 inclusive and you can find details by following the link below.
Dinner on the Farm is a farm-to-table production of Monica Walch, founder of the successful culinary event series that takes place each year in the St. Paul-Minneapolis area. 

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It's count-down time for you to take advantage of our Early Bird Pre Registration for the 2019 Slow Flowers Summit! The third annual Summit takes place on July 1st & 2nd in St. Paul Minnesota, co-hosted with Twin Cities Flower Exchange. 
The Slow Flowers Summit is designed to meet the needs and interests of progressive floral entrepreneurs like YOU -- people engaged in sustainable sourcing, design and business practices.
Your registration covers local flower tours, floral demonstrations, participation in creating an interactive, large-scale installation, all meals and 10 inspiring and informative speakers from across the floral marketplace.
If you're like me, you might want to drop hints for a holiday-wish list . . . Or, invest in a tax-deductible business expense before the end of the year. The Summit registration might just have your name on it! We can't wait to see you there! 
Now's your chance to take advantage of Early-Bird pricing through December 31st.
  • Slow Flowers members enjoy the discounted registration of $275
  • General Admission is $325
  • Ticket prices at both levels will increase by $100 on January 1st
Whit McClure: SUMMIT Speaker Q&A
 
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We've asked journalist and Slow Flowers contributing writer Mackenzie Nichols to spend the next several months interviewing the amazing speakers you'll hear from at the upcoming Slow Flowers Summit 2019
The second Q&A in this series features a conversation with floral artist Whit McClure of Los Angeles-based Whit Hazen As the Summit's Capstone Speaker, Whit will present a floral demonstration and share her inspiring Floral Activism message. Authenticity and activism are key values which she brings to her floral studio. 
New in the Slow Flowers Journal
 
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The November issue of Florists’ Review, which includes Issue No. 16 of Slow Flowers Journal, features a visit to Italy, as part of the magazine's "Floral Renaissance" special editorial focus.
Learn about the many ways Italy's floral artists, flower growers and designers are emulatng the Slow Flowers Movement in their own way.
You'll find Debra Prinzing's Q&A with the founders of Slow Flowers Italy and read about the just-announced Slow Flowers International affiliate program, which brings together like-minded groups adopting the Slow Flowers Manifesto in their own countries.
The Nine Top Benefits of Joining Slow Flowers
 
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Floral designer Melissa Feveyear of Terra Bella Flowers (left), with Diane Szukovathy and Dennis Westphall of Jello Mold Farm
Am I maximizing the full value of my membership in Slow Flowers?
We love connecting with members across the U.S. and Canada who describe their association with the Slow Flowers Movement as an important one, especially when it comes to highlighting the What, How and especially the “WHY” of their own brand.
We come together as a community of progressive floral designers, enlightened farmer-florists, sustainably-minded flower farmers and conscius consumers — each of whom desires a thriving floral marketplace centered around keeping flowers safe, seasonal and local.
Our founder, Debra Prinzing, created Slow Flowers as a platform that promotes American-grown flowers and connects consumers with farmers, florists, designers and retailers. Slow Flowers is an essential tool to have in your own marketing tool box!
Read More Slow Flowers Journal Articles
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Read "Edible Flowers Primer," with list of BEST edible flowers to grow from seed.
Read "Pumpkin Mania," with DIY Succulent-Pumpkin Decorating Tips and How-to Projects.
SLOW FLOWERS in the News 
 
 
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Pretty, easy flower arrangements you can make: Brighten your holiday table
Slow Flowers member Lauralee Symes, owner of FlowerSchool Portland and Sellwood Flower Co., shares her holiday centerpiece ideas with readers of The Oregonian
Home & Design editor Janet Eastman writes: 
"Symes' philosophy: Be inspired by English gardens and the French countryside. Embrace the Slow Flowers movement, which encourages the sourcing of seasonal, locally grown stems, vines, buds and berries whenever possible. Fresh-cut flowers are so much nicer than imported ones, and they will last longer." 
SLOW FLOWERS Members in Houzz.com
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Our November gallery for Houzz.com features 35 Thanksgiving Centerpieces and Tabletop Floral Ideas, including this beauty, designed and photographed by Slow Flowers member Kailla Platt, Kailla Platt Flowers.
PR Opportunities for 
SLOW FLOWERS Members 
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#1 -- SHARE YOUR Best Holiday Wreaths and Centerpieces for OUR NEXT Houzz.com Gallery!

Slow Flowers has a December Houzz.com piece scheduled to run the week of December 10th. You're invited to be part of this member-only editorial opportunity and share your Wreaths and Centerpieces to showcase Holiday & Home Decor ideas. Here's what to do:

  • Submit up to 3 images of your designs for December Holiday decor
  • Include a brief list of ingredients (farm source list preferred)
  • Deadline: Friday, Dec. 7th
    Send to debraprinzing@gmail.com
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#2 -- SHARE YOUR STORY IN OUR NEXT JOHNNY'S SEEDS NEWSLETTER Feature!
Want to share your flower succession planting strategies?
I'm planning a story that will appear in early spring on Johnny'sSeeds' web site and in its newsletter. The topic is on Cut Flower Succession Planting. The story will cover:

  • Planning the Planting & Harvesting Calendar
  • Best flower varieties for Succession Planting
  • How Succession Planting benefits your bottom line
  • More tips?
  • Deadline: Tuesday, Jan. 15thSend to: debraprinzing@gmail.com
 
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#3 -- SUBMIT IDEAS FOR #SLOWFLOWERSJOURNAL IN FLORISTS' REVIEW 
Each month, Slow Flowers produces the Slow Flowers Journal (Print Edition) in Florists' Review. From the first issue in August 2017, we've put a priority on publishing articles about our members and their projects, designs, news. 
Check out the Editorial Topic Calendar above -- Slow Flowers Journal reflects many of those larger themes in monthly content. But we need to hear from you -- what suggestions, ideas and imagery would you like to suggest? 
To see examples of our past coverage, check out the online Slow Flowers Journal. Each month's content is posted if you search "Slow Flowers Journal Print Edition."
Planning takes place several months in advance, so please suggest topics from April to December 2019. Send suggestions to: debraprinzing@gmail.com
 SLOW FLOWERS on the Road
 
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Last month, we joined Katie Lynd, WSDA Regional Markets and Slow Flowers member BethMort of  Snapdragon Flower Farm in a presentation at the Tilth Conference 2018 
Watch the full presentation, "Marketing Your Local Cut Flowers: Consumer Research & Industry Trends," below, courtesy of Tilth.
LISTEN: Slow Flowers Podcast Episodes for November
 
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Each week the Slow Flowers Podcastreleases a new episode featuring timely interviews with flower farmers and floral designers whose wisdom and insights will inspire you! 
Listeners have downloaded more than 385,000 episodes to date!
Check out the wide range of guests introduced to you last month and join the thousands of listeners we educate and inform each week:
Program Notes: Be Part of Our 
2019 Slow Flowers Podcast
 
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We're excited about a new weekly feature in the Slow Flowers Podcast that will debut on January 16, 2019. It's called "50 States of Slow Flowers," and that means for each of 50 consecutive weeks on the Slow Flowers Podcast, we'll focus on what's happening in the Slow Flowers Movement, state-by-state -- from Alabama (Jan 16th) through Wyoming (Dec. 25th). 

There will be lots of love for Canadian Slow Flowers members, too -- We'll also feature Slow Flowers news from each Canadian Province during the course of 2019! 

Get in touch if you have news to share about locally-grown flowers and regional design in your State or Province! Email: debraprinzing@gmail.com
Welcome to our New Slow Flowers Members
 
November 2018 New & Renewing Members
What a month! We welcome 26 new and renewing members from 18 states across the U.S.
*All My Thyme, Mt. Vernon, WA
*Agile Goat Flower Farm, Missoula, MT
Amy Kate Designs, Elk Rapids, MI 
*Art Farm Flowers, Cooperstown, NY
*Art in Bloom Studio, Brighton, MI 
Butterfly Outpost, Grand Junction, CO
*Callie Weddings & Events, Greenwood, SC
*Charles Little & Co., Eugene, OR 
*Fabulous Florals, Carpinteria, CA
*Florabundance, Carpinteria, CA
Folk Art Flowers, Seattle, WA
*Goat Boat Farm, Wickersham, WA
*MiViva Designs, Fountain Hills, AZ 
*Ozark Mountain Flower Truck, Springfield, MO
*Passalongs Farm & Florist, North Hampton, MA
*Pinewoods Yankee Farm, Lee, NH
Quarter Acre Farm, Tallahassee, FL 
*Queen City Flower Farm, Cincinnati, OH 
Real Flower Business, Jericho, VT
Roots of Joy, Portland, OR
*Sunborn Weddings, Mount Horeb, WI
Sweet 16 Farm, Houston, MN
*Urban Succulents, San Diego, CA
*Verbena Living, Roseville, CA 
Whit Hazen, Los Angeles, CA 
*Denotes Renewing Members
SLOW FLOWERS AMBASSADOR Program
 
 
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Are you a SUPER MEMBER? That means you're eligible to join the Slow Flowers Ambassador Program!
The Ambassador Program rewards passionate members who want to help us grow and expand the Slow Flowers Movement, message, influence and significance in the floral marketplace!
When you sign up, you will be eligible to earn future discounts on Membership dues for each new Slow Flowers member you sponsor. You'll also join our Speakers Bureau and serve on the Ambassador Advisory Panel. Eligible to active Premium Members. 
Meet the Slow Flowers Team
 
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SOCIAL MEDIA MAVEN Niesha Blancasof Fetching Social Media.
If we feature you on Instagram or Facebook, it's Niesha you have to thank!
She loves giving shout-outs to Slow Flowers members, our Podcast guests, our Event Partners and our Summitspeakers. Niesha has more than doubled the followers on @myslowflowers since we teamed up last fall.
You can learn more about Niesha and her consulting packages for creatives here. Follow her @fetchingsocial or @nieshamonay
EVENT DIVA Karen Thornton of Avenue 22 Events.
Karen Thornton is the talent behind the Slow Flowers Summit and I'm so grateful for her counsel, her organizational genius, her strategic planning and her generally chill approach to anything that makes me panic.
We've worked together on two previous events for creativepreneurs and I have to say, Karen's involvement in any event is the *secret sauce* to success! If you attend the Summit, you'll meet both Karen AND Niesha! 
Follow Karen at @avenue22events.
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Slow Flowers Sponsorship Menu 2019
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Slow Flowers is so grateful for the organizations and companies that we have partnered with in the past year. If you're interested in learning more about joining our Strategic Partnership Program, follow the link below and contact Debra Prinzing. We'd love to talk!
Slow Flowers Sponsor Thanks
 
 
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Christina Burton-Fox AIFD floral artist & instructor

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