Flower Book Chrysanthemums

Chrysanthemums that make the difference! New to Flowerbook: Zentoo! Zentoo is the quality brand for unique chrysanthemums. The company offers a complete package of spray, santini and disbuds. Adapting to the changing market-requirements, they offer customised packing and season colours. Zentoo, together with its customers, is able to renew its products and services.  Newest member of Flowerbook Zentoo is a reliable supplier with a complete assortment of exclusive and high quality chrysanthemums. The company is a strategic alliance between 10 authoritative Dutch chrysanthemum growers. The mission of Zentoo is to supply their customers with a wide range of the best quality chrysanthemums. To ensure a premium quality, their flowers are grown under the best circumstances in modern glasshouses with the latest technologies.  Season mixes Something new at Zentoo is the season mixes they make for every season, it is a combination of 8 special Zentoo varieties in a Zentoo box! The varieties are specially selected for each season.  Varieties for everyone! In total there are 55 varieties grown by Zentoo. The varieties are split up in to three different product groups;  Spray 33 varieties  Disbud 10 varieties Santini. 13 varieties Below are four of our favorite varieties, we made this picturs last week and updated them in the application. This is in our opinion the power of flowerbook, always have an up to date assortment online.  Quantum Box Zentoo offers smaller quantities per box, which means florists can have smaller order quantities while exporters can save time (and quality!) in their handling-process. Zentoo developed and implemented this box in cooperation with their customers! Ask your local supplier for the options! Tell them you saw it in the Flowerbook mailing ;-). Details here Availability Where and when to buy? The chrysanthemums are grown year round, though it differs for some varieties if they are available. Please contact your local supplier for the buying options!  Growers page All the information and other varieties grown by Zentoo can be found their grower page in Flowerbook. Zentoo is a grower that introduces new varieties every year, so make sure to follow them and stay up to date about the newest varieties. Next to that make sure to follow us onInstagram and/or Facebook where we post a lot of updates on varieties. Facebook Twitter Instagram

Christina Burton-Fox AIFD floral artist & instructor

What's Floral Hot for 2018? Oasis Idea Weekly

Blog  Recipes  Videos  Products January  2018 What’s Floral Hot for 2018? Nostalgia, restoration, woodland, fall farm and the North Pole. Yes, we are talking North Pole in January.  With the opening yesterday of the January Gift and Home Show at Atlanta’s America’s Mart, we’re looking ahead: Smithers-Oasis is there to debut a new showroom featuring new trends for fall and holiday 2018 products. See the five hot floral design trends for fall and Holidays 2018 along with nearly three dozen photos from the Mart displays. Click the image above or green button below. Whether you plan to visit the Mart or not, seeing what’s coming for the second half of the year can inspire your designs now, as each season’s trends flow into the next. For style, Smithers-Oasis Channel Manager Laura Vitale created a mood board and color index for each trend in the showroom collection.  To see those mood boards (downloadable pdf with color recommendations available at the end of the blog) along with nearly three dozen photos, click the image above or the green button below.  Continue reading IDEA Weekly Missed these IDEAs? Here's five recent blogs Can Pantone’s Piquant Purple Propel your 2018? Read the Six Most-Read 2017 Wedding Blogs Wedding promise kept: wreaths, crowns and bouquets Can a British Wreath Design Inspire Holiday Sales? Passion Inspires a Second Chance—and an “Adjustable” Fall Centerpiece IDEA Weekly Blog home This Week's Floral Video IDEA Etsian Valentine's Designs? See one in 59 seconds.  Etsian is one of five Signature Styles for Valentine's Day created by the Smithers-Oasis floral design directors. This 59-second video demonstrates the steps to create this Etsian Orange Pop Valentine Floral arrangement. The video page includes links to the floral recipe and the products shown in the video.  Click for this week's video Floral videos home 54 new Valentine's Day Design Ideas Five new Valentine's styles, 40 plus 14 designs  You'll find more than 100 ideas for Valentine's Day floral designs in the IDEAS section of oasisfloralproducts.com. The latest? 40 arrangements in five new Signature Styles: Etsian, Pretty in Pink, Modern, Farm to Table and European. The other 14 new designs are Designer's Choice: whatever our floral designer directors wanted to create! Click the image above or link below to see them all.  2018 Valentine Arrangement Ideas Every OASIS Floral Products product in detail—and more! Oasisfloralproducts.com has the complete information you need on every available OASIS Floral Products product including sizes and colors. You'll all find floral recipes, how-to videos, design ideas and inspiration. If you have questions, ideas or concerns and for order support, contact customer service at 1-800-321-8286 or support@oasisfloral.us. Visit oasisfloralproducts.com See what's happening on our social sites!

Christina Burton-Fox AIFD floral artist & instructor

January 13th - Update on Flower Farmers in California

Dear Christina   This week's storms and mudslides in California have been devastating.   As first responders continue to search for those missing, our thoughts and prayers go out to the families who have lost loved ones in the Montecito area.   Since Tuesday's flooding, I have been in touch with a number of our farmers in the Carpinteria Valley. While December's fires threatened our farms, the mudslides have been worse. Highway 192 in Carpinteria Valley. Photo by Hans Brand of B&H Flowers Fortunately, from the reports I've received, all of our farmers, their families and their employees are safe. However, the storm and the mudslides have caused some minor damage to a couple of our 20+ cut flower farms in Carpinteria Valley. The storm has certainly left a mess and our farmers have been out working alongside first responders to move debris with their tractors and heavy equipment.  The biggest impact our farms face is logistics.  Via Real near Gallap & Stribling Orchids and Westerlay Orchids in Carpinteria Valley. Our farms worked alongside first responders with their farm equipment to clear debris. Photo By Alex Van Wingerden Highway 101 is closed from Carpinteria to Santa Barbara, making pick up and deliveries extremely difficult. However, farms are able to ship their flowers south to Oxnard for state and national distribution. Right now, state officials are not indicating when Highway 101 will reopen.. Alex Van Wingerden of Westland Floral and Ivan Van Wingerden of Everbloom work together to help clear the debris on roadways after the storm. Photo by Ivan Van Wingerden In the meantime, our farmers are resilient. Flower farming is a seven days a week business and the growing, cutting and shipping to our customers continues. Thank you in advance for your care, concern and continued support for our farms in Carpinteria Valley.   With your continued support, America's "flower basket" will rebound.   Sincerely, Kasey Cronquist, IOM CEO & Ambassador California Cut Flower Commission

Christina Burton-Fox AIFD floral artist & instructor

2018 International Floriculture Expo June 25-27, Chicago

Our team would like to thank you for being a part of the floral industry and hope you will continue your support by joining the floral community at the International Floriculture Expo in June. We know your time away is very valuable. That's why we connect retail buyers and vendors through unparalleled networking, new products, and education provided this year by an exciting new partnership with Super Floral and burton + BURTON. Registration is officially live for IFE and you won't want to miss it! Why Attend? Why Exhibit? We look forward to having you there! Meg Strickland Marketing & Key Buyer Coordinator

Educational Sponsors:   Join the Conversation:

Co-located with:

Christina Burton-Fox AIFD floral artist & instructor

Valentines Design Ideas from Oasis

Blog  Recipes  Videos  Products January 17, 2018 9 Nifty Valentine Designs that won’t Break the Bank Are flowers an inexpensive way to say I love you? Compared to our competitors for luxury gifts—jewelry, gourmet dinners, premier chocolates or a cruise—flowers are cost-effective. Still, you never want your designs to be considered or look cheap. Value is subjective, but for those who want to give quality flower arrangements but fret about the cost, this week's IDEA Weekly blog presents nine great-looking floral designs you can scale up or down by price-point. To see these nine versatile Valentine's designs in a variety of styles along with suggestions to get once-a-year customers to buy other times, click the image above or green button below. These designs fit emerging artisan trends featuring handcrafted, handmade and personalized products. They use three popular color harmonies and can easily be customized to fit anyone’s budget. Flower buyers are sentimental. Appeal to their hearts with your version of these design ideas! Read IDEA Weekly Note: In the next week or two, we'll be switching to publishing on Tuesday mornings. Why? Because we asked in a reader survey when you prefer to receive IDEA Weekly, and Tuesday morning was the leading choice.  Missed these IDEAs? Here's five recent blogs What’s Floral Hot for 2018? Can Pantone’s Piquant Purple Propel your 2018? Read the Six Most-Read 2017 Wedding Blogs Wedding promise kept: wreaths, crowns and bouquets Can a British Wreath Design Inspire Holiday Sales? IDEA Weekly Blog home This Week's Floral Video IDEA No words, just how to create this Euro-style Valentine  European is one of five Signature Styles for Valentine's Day created by the Smithers-Oasis floral design directors. In 74 wordless seconds, watch how to create the layered European-style Red Pin Low-Rise Valentine Floral Centerpiece. The video page includes links to the floral recipe and the products shown in the video.  View this week's video Floral videos home 54 New Valentine's Day Design Ideas Five new Valentine's styles, 40 plus 14 designs  You'll find more than 100 ideas for Valentine's Day floral designs in the IDEAS section of oasisfloralproducts.com. The latest? 40 arrangements in five new Signature Styles: Etsian, Pretty in Pink, Modern, Farm to Table and European. The other 14 new designs are Designer's Choice: whatever our floral designer directors wanted to create! Click the image above or link below to see them all.  2018 Valentine Arrangement Ideas Every OASIS Floral Products product in detail—and more! Oasisfloralproducts.com has the complete information you need on every available OASIS Floral Products product including sizes and colors. You'll all find floral recipes, how-to videos, design ideas and inspiration. If you have questions, ideas or concerns and for order support, contact customer service at 1-800-321-8286 or support@oasisfloral.us. Visit oasisfloralproducts.com See what's happening on our social sites!

Christina Burton-Fox AIFD floral artist & instructor