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Smithers-Oasis North America Design Director Sharon McGukin, AIFD, AAF, PFCI, is a speaker and author known for her "edutaining" floral design tips and Southern charm. She has four decades of design experience, is past president of AIFD and lives in Carrollton, Georgia.
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Impress your clientele this Valentine's Day with flower arrangements designed in the trendy new look of Impressionism Art. Manet, Degas, Cezanne, Renoir and other artists of the period painted beautiful still lifes of flower arrangements.
Inspired by their work, the upscale Impressionism Art style appeals to floral customers of an artistic nature.
Floral Impressionism
Soft forms, blended colors and textural detail marked much of the floral artwork created during Impressionism. Impressionist painters often portrayed the art of growing, picking or arranging flowers in their work. These floral paintings enabled patrons to bring a colorful microcosm of their garden indoors.
How can we translate this on-trend look into our floral designs? By using the Impressionism design elements of unexpected form, eye-catching color and textural interest to help your flower arrangements speak the language of love for your customers.
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| Click image for floral arrangement recipe |
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Unexpected form
Playfulness in form was a hallmark of Floral Impressionism. In the purple and white design in the clear vase, the straight line of liatris is softened by the dramatic curved lines of the tulips and lily grass. The flourish of decorative Flat Wire hearts help to express our Valentine's Day motif in an unexpected way.
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| Click image for floral design recipe |
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Eye-catching color
A thoughtful blend of light and dark hues give life to Impressionist paintings. This same technique can be applied to fresh flower designs. The arrangement with soft pinks and deep reds in the gray container has a definite Valentine feel.
Use decorative wire such as these pink Diamond Wire swirling hearts to add a touch of metallic color to your designs.
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| Click image for floral arrangement recipe |
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Textural interest
Grouping flowers by variety creates a natural 'gardeny' feel. Each type of flower has its own textural qualities that are noticeable even when presented in a monochromatic design like in this green palette design.
Use texture to your advantage. It adds to the richness and visual value of a design. Notice how the shiny circular forms of bear grass juxtaposed against the flowing lines of the velvety amaranths, over the smooth finish of the ECOssential container add textural interest to this design.
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Looking for creative ways to impress your customers?
You can also check out inspirational ideas for artistic Valentine's Day floral designs on our Pinterest pages and in the Ideas section of our website.
"How can you use Impressionism Art to create on-trend designs?"
Sharon McGukin
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Every OASIS Floral product, completely described
Oasisfloralproducts.com has the complete information you need, including sizes and colors, on every OASIS Floral product available. You can create a list and order where you prefer, including from the site. Just shop as you normally would, adding items to your cart. When you're ready to check out, transfer your cart to the participating distributor you select. The distributor will process your order, ship and bill you directly. It's that easy!
If you have questions, ideas or concerns, please contact Customer Service at 1-800-321-8286 or support@oasisfloral.us. |
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Unsure how to view the class schedule or how to sign up for a class.....email me at: flowerclassroom@gmail.com
I will be glad to answer any question at: 913-708-2988
thanks!
Christina Burton-Fox AIFD
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