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Tuesday, June 16, 2015

American Flowers week...A Celebration of American Grown Flowers in all 50 States





SlowFlowers.com LOGO
Getting Ready for American Flowers Week
Dear Christina, 

If you listened to last week's Slow Flowers Podcast, you heard my interview with Helen Evans of London's famed
New Covent Garden Flower Market.

She's one of the persons behind the genius campaign that's taking place this week (June 15-19, 2015) called British Flowers Week. In its third year, the advocacy and awaress campaign has saturated UK social media with more than 1.5 million impressions of the #britishflowersweek.

Completely inspired, and with the encouragement of many of you, Slowflowers.com will unveal and introduce American Flowers Week, scheduled for June 29 to July 4th, 2015. 

A blooming flag to get us inspired!

Admittedly, given the short lead time, this will be a modest launch. But I believe that waiting until 2016 is a missed opportunity

And I want this to benefit YOU, your farm, your flowers and your own efforts to promote local flowers to your customers.

Here are the resources you can use:

Logo design in the works
1. LOGO. You can see the concept at left, created by Iowa artist Jean Zaputil above. Jean is a talented designer and illustrator and she's stepped up to create a logo that we can all use. I will unveil the final image and share it on June 24th.

2. Americanflowersweek.com web site. Our Home page and About page are launched and the site is live! We will continue to add features including a press kit, more links and floral galleries. 

 
The site will also be imbedded in Slowflowers.com so anyone who lands there will learn about American Flowers Week.

3. PHOTO GALLERIES. Here's where you come in! I have created a new  Slow Flowers Group Page on Flickr where there are 50 Galleries - one for each State. 

To make this a useful media resource, I want to feature photos of flower farms and floral designs from members in each State. 

The link to your photos will be included in our Press Kit and national press release. I will personally connect with lifestyle bloggers, home and garden editors and my other media sources to pitch them on American Flowers Week. I'd love your work to be showcased in that pitch!

Please follow the link above to add your own photos to the group. Tag them with your name, your company name and your state name. Alternately, please send me your photos (including credit) and I will share!  

Please send your own news our way so that we can share it more widely. You can reach us at debra@slowflowers.com.

Thank you for reading and for your involvement in the Slow Flowers Movement!

fondly, 


 



Unsure how to view the class schedule or how to sign up for a class.....email me at: flowerclassroom@gmail.com I will be glad to answer any question at: 913-708-2988 thanks! Christina Burton-Fox AIFD

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