Promote Poinsettia Day
A great time to pump up poinsettias as gifts and holiday home décor is during the days leading up to Poinsettia Day, which is Thursday, Dec. 12.
Share a bit about the plant and its history in shop signage or on your website or blog to excite customers about this gorgeous holiday plant.
Remind customers that the poinsettias in your shop have been carefully chosen for quality, longevity and variety exceeding anything to be found elsewhere. Your shop also stands out for its quality trimmings, containers and expertise to upgrade these festive plants for décor or gifts.
Poinsettias are native to Mexico and are named in honor of Joel Robert Poinsett (1775-1851), a gardener and botanist who was the first U.S. ambassador to Mexico. He brought the plants to his home in Charleston, S.C., in 1828 and began propagating them. Around 1909, the Ecke family of southern California began modern-day production of the plants.
Customers may also enjoy this popular holiday folk story:
The story is told of Pepita, a poor Mexican girl who had no gift to present to the Christ Child at Christmas Eve services. Her cousin, Pedro, told her “even the most humble gift, if given in love, will be acceptable in His eyes.” Pepita gathered a handful of weeds from the side of the road and fashioned them into a small bouquet. As she approached the chapel’s altar, the weeds burst into brilliant red blooms, and the congregation was sure they had seen a Christmas miracle. The flowers came to be known as Flores de Noche Buena, or Flowers of the Holy Night. – via Ecke Ranch, www.ecke.com