Dazzle at delivery
tip of the week from Florists Review Magazine September 30, 2013
Give drivers a jug of pre-mixed flower food to take in the back of delivery vehicles to add to arrangements upon arrival at their destination, if needed. A clean milk jug or other lidded container works great.
Any last-minute topping up is easily done to ensure that customers get the best vase life, and if any water has accidentally sloshed out of an arrangement, it is easily replaced. For arrangements more likely to spill during transit, you can underfill the container just slightly and then fill the rest of the way upon arrival.
Having a vase of extra flowers and foliages in the vehicle is also smart. Should an arrangement’s ingredients become broken or bruised in transit, it’s no emergency. A quick switchout or extra insertion ensures a seamless delivery.
~~We hope that designs arrive just as they left the shop...bottom line we want the best product/design to be in the hands of our customers. These tips from FR can be helpful to make that all happen.
~~ Post other ideas you use in your shops to ensure the designs are looking 100% at arrival.
~~ Christina Burton-Fox AIFD
Flower Classroom instructor & owner
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