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Christina Burton-Fox AIFD
floral artist & instructor

10820 W. 64th st. suite 102B
Shawnee Mission, Kansas 66203

913-708-2988
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DESIGNING A BEAUTIFUL SUCCULENT PLANTER - TIPS & TECHNIQUES WITH HITOMI ...

Christina Burton-Fox AIFDfloral artist & instructor

Monday, May 8, 2017

Florists Review tip of the week

May 8, 2017 

USE EMOTIONS TO SELL FLOWERS
As you are gearing up for Mother’s Day sales, keep in mind that research suggests that about 85 percent of buying decisions are based on emotion. Therefore, direct your staff to use evocative phrases and words, such as lush, gorgeous, opulent, classic, memorable, long lasting, etc. If you write sales scripts for your menu items, include such words in your descriptions, or create talking points and keep them near the phones.

Christina Burton-Fox AIFD floral artist & instructor

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