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Christina Burton-Fox AIFDfloral artist & instructor
Monday, December 12, 2016
Florists Review tip of the week
Florists Review Magazine Tip of the week
Dec 12, 2016
Markdown to Clear Holiday Inventory
We hope your Christmas season has been a tremendous success so far, but even if it’s been record-breaking, it’s likely that you still have some merchandise that needs to be discounted and moved out before the holiday. You could start with a simple 20 percent discount and increase it as Christmas nears, but a new approach to markdowns may provide additional sales and help you more effectively clear out, so you can start 2017 with a clean slate.
A few options for markdown strategies:
1. Mark down different categories of holiday inventory, like candles or ornaments, each day, and let your customers know what’s currently on sale.
2. BOGO (buy one, get one) is a popular sales concept and can be used in a variety of ways besides just “get one of equal or lesser value … .” Try combining products, like “Buy a wreath, and get anything with the color red in it for half price” or “Buy a centerpiece, and get a pair of coordinating accents for half price.”
3. If you prefer to stick with a basic 20 percent, it might be more effective to present your discount as $10 off for every $50 spent. The flat rate of $10 is easier for customers to visualize, and it’s easily represented in your marketing by a $10 bill.
Try one of these approaches this year, and gauge your clearance sales. If you’re not satisfied with the results, make a note, so you can be reminded to try a different approach next year.
Christina Burton-Fox AIFD
floral artist & instructor