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Christina Burton-Fox AIFD
floral artist & instructor

10820 W. 64th st. suite 102B
Shawnee Mission, Kansas 66203

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DESIGNING A BEAUTIFUL SUCCULENT PLANTER - TIPS & TECHNIQUES WITH HITOMI ...

Christina Burton-Fox AIFDfloral artist & instructor

Monday, September 12, 2016

florist review tip of the week

Sep 12, 2016 

THREE WAYS TO GROW YOUR BUSINESS
Whatever the size of your floral business, it’s possible to increase sales, but there only three ways to do it. Now, as you approach the holiday season, think about how you can:

1. Increase the amounts your current customers spend
2. Increase the number of times your current customers buy from you
3. Increase your total number of customers

As Bob Negen of WhizBang! Retail Training points out, the fastest way to grow your business is by increasing the value of your average sale. Because your customers already like your work, getting them to spend a little more is often just a matter of offering or recommending something that costs a little more than they normally spend.

In addition, if you can get your current customers to buy more often, you will see noticeable results that, hopefully, will carry on for years to come. According to Bob, studies show that “repeat customers spend 25 percent more during the holiday season than new ones.”

Finally, while acquiring new customers is necessary for your business’s long-term prosperity, this is the most challenging and costly way to increase sales. Therefore, focus your efforts for the short-term on the first two options but take steps from time to time — possibly by rewarding current customers for referrals — to expand your customer base as well.

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