FR tip of the week

December 14, 2015         Florists Review Magazine tip of the week

Christmas lights do double-duty

Clear Christmas lights are available in abundance right now – and at great prices at your local discount stores. Stock up now because these versatile strands offer a low-cost and easily changed option for adding extra light or emphasis in your shop.

Mary Mannes, owner of Mannes Floral in Freeman, S.D., uses this technique to highlight items in her shop.

“Because the lights are clear, they become trans-seasonal,” she writes, “and once placed, they are a permanent attention magnet and help boost sales.”

She suggests using a plug strip with a switch or an extension cord with a switch – both available inexpensively at stores that sell electrical supplies – so that turning the lights on and off is easy for staff.