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Tuesday, April 16, 2019

Grand Central Newsletter


A Next Generation Multimedia Company
For the Floriculture Industry


The Latest Stories in Floriculture

Check Out 25 of our Absolute Favorite Pics from the Famous Bloemencorso Flower Parade – Straight from Holland!

Our Grand Central Floral besties from Holland have delivered some fierce flower-power from their hometown, Noordwijkerhout, and the epic parade, Bloemencorso, celebrated there each year. Bloemencorso... Read More
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Rock Stars of the Industry

This Florist Started Caring For Ailing Orchids on the Side. He’s Now Babysitting 13,000.

Even within Richmond’s redbrick historic neighborhood known as the Museum District, Art Chadwick’s florist’s shop seems like a quaint throwback to an earlier time. A bell chimes as you open the door, and fans... Read More
 

Tricks of the Fresh Cut Trade

Victorian-Era Etiquette Included Sending Secret Messages with Flowers

The Victorian era – which emerged during the reign of Queen Victoria, from 1837 to 1901 – was a time of buttoned-up fashions and rigid social rules, though people still found ways to express themselves... Read More
 

Tricks of the Plant Trade

From Fantastical Ferns To Icicle Towers, Glass Artworks Take Over Kew Gardens

There are wildly colored, alien-looking spheres in the brushed gravel of Kew’s Japanese garden while in the Victorian temperate house a 10-meter abstract glass sculpture hangs from the ceiling... Read More
 
 

Industry Events

Easter 2019: How U.S. Adult Consumers Plan to Celebrate the Holiday

NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday. This year’s survey concluded that the average planned... Read More
 

Career Builders

4 Things You Need To Know If You Want To Be Successful

Both parents and teachers extol the virtue of good grades if you want to be successful in business and life. The premise goes something like this: Good grades mean you are smarter and will be offered better career... Read More
 

Colors and Trends

Curious About Color Mixing? Here Are the Basics You Need to Know

There’s more to painting than simply applying pigment to canvas. Mixing colors is just as important as the technique or style of your work. Choosing the right hues can make a huge impact in conveying the emotion of a... Read More
 

Tech Tips

Flower Deliveries? 5 Delivery Trend and Technologies To Know in 2019

The growth of e-commerce has seen an increase in the volume of delivery orders. The pervasiveness of smartphone technology and effortless internet access has given a boost to the online shopping... Read More
 

Retail Trends

Can Egypt’s Floral Industry Bloom In Whole Region?

The Orman Botanical Garden in Giza turns into a giant flower show in late March every year. Sweet-smelling jasmine shrubs, huge sunflowers, aromatic herbs and minuscule succulents are put on display in... Read More
 

Science & Research

Launching Neill Strain Floral Couture Fragranced Candles

Neill has put together a combination of his dream scents based on his floral couture experience and life-long passion for flowers and fragrances. After years of preparation, he is now introducing his new... Read More

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Christina Burton-Fox AIFD floral artist & instructor

Monday, April 8, 2019

AIFD This Is Us

#PROUDTOBEAIFD







 Christina Burton-Fox AIFD
floral artist & instructor

Florists Review design of the week


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Christina Burton-Fox AIFD floral artist & instructor

Saturday, April 6, 2019

Slow Flowers News


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SLOW FLOWERS NEWS for April 2019
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It's countdown time to the Slow Flowers Summit -- three months to go!
We're heading to St. Paul-Minnesota, aka the Twin Cities, on July 1-2, 2019 for the best and most inspiring floral mind-meld around!
You are invited to join the amazing community of progressive designers, farmer-florists, flower farmers and leaders in the sustainable floral marketplace.
The spirit of this "live" component of American Flowers Week is exemplified by our original logo -- a flower "brainstorm" inside a lightbulb -- designed by Jenny Diaz. Click on the link below to download our square and portrait social media badges. Share your support for the Summit! 
Slow Flowers on Wikipedia
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We are super excited to announce that Slow Flowers has been approved by Wikipedia as a legit entry!! This achievement was a long time in coming and it's wonderful to see become a reality. Wikipedia is of growing importance as an encyclopedia, primarily because it is a free, universal resource, considered important as one of the first examples of a usable encyclopedia that is built collaboratively by the public.
Today, when someone types "slow flowers" into their search engine, two entries appear: Our directory Slowflowers.com and the Wikipedia entry. It's not everything, but it's a pretty cool something, because in today's digital reality, showing up on Wikipedia is a great endorsement. 
LISTEN: Slow Flowers Podcast Episodes for March
Each week the Slow Flowers Podcast releases a new episode featuring timely interviews with flower farmers and floral designers whose wisdom and insights will inspire you! 
Listeners have downloaded more than 433,000 episodes to date!
Check out the wide range of guests introduced to you last month and join the thousands of listeners we educate and inform each week:
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Debra Prinzing launched Slow Flowers in 2014  with this mission: "To inspire the floral industry and its consumers to embrace local, seasonal, and sustainable flowers."
It has been a joy to watch our community grow as flower farmers, designers, farmer-florists, wholesalers and retailers continue joining our cause!
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New and renewing members for March 2019
26 new and renewing members in 21 U.S. states, 1 Canadian province and 1 International affilate

Alice Creek Flowers, Whitehouse, TX

*Blue Door Farm, Grand Junction, CO

Branches & Blooms by Beth, Orange, CA 

Chatham Flower Farm & Milby Barn Studio, Painter, VA

*City House, Country Mouse, St. Louis, MO

*Cold Water Flowers, Greencastle, PA

*Deadhead Cut Flowers, Blackfoot, ID

*Diamond Ridge Peonies, Homer, AK

Everbloom Fields, Lancaster, TX

Field Edge Flowers, Concord, MA

*Flori Flowers, Woodinville, WA 

*Five Green Acres, Poynette, WI


Heirloom Blooms Farm, Grundy Center, IA

*Holly Chapple Flowers, Lucketts, VA

IndieGrow Flower Farm, Lake Anne, MI

Ladybug Blooms, Gainesville, FL
*Le Mera Gardens, Talent, OR

Mahler Ridge Farm, Eltopia, WA

Marietta Blooms, Bellingham, WA

Nancy's Flowers , Cape Elizabeth, ME

Narrow Trail Farm, Baldwin City, KS

*Ona Rose Floral Design, Bethesda, MD

Pop's Flowers, Tacoma, WA

Portland Posy, Milwaukie, OR

*RHR Horticulture, Seattle, WA

*Rustic Designs Flower Farm, Belgrade, MN

Rustic Roots Floral Design, Woodlake, CA

SLOW FLOWERS ITALY

*Spring Forth Farm, Hurdle Mills, NC

*Stars of the Meadow, Accord, NY

Tarry Grove Flower Farm & Design, Ontario, NY

The Sunny Farm, Mashpee, MA

Titus Creek Flower Farm, La Plata, MO

*Tobey Nelson Weddings & Events, Whidbey Island, WA*Twilight Acres Homegrown, Stone Ridge, NY

Vertgen Farms, Qualicum Beach, B.C., Canada
Welcome Slow Flowers ITALY!
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Last year we established Slow Flowers International, an International Affiliate program for like-minded organizations in other countries.
And it is with great pleasure to announce that our friends at SLOWFLOWERS ITALY have joined as our first International Affiliate!

SlowFlowers Italy is a cultural association blossomed to share a gentle way to live flowers and ourselves, to tune our life to the original rhythms of Nature, on the path towards an ethical beauty.

Founded in 2017, SlowFlowers Italy members are part of a network of professionals, of people who carry the values of respect and attention to the environment, local territories, traditions and community development. 

Welcome and Congratulations! We can't wait to partner with you in raising awareness about seasonality, sustainability and the benefits of supporting local floral agriculture!

*Note: Only one Affiliate Organization will be assigned per country
New in the Slow Flowers Journal
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Spring is here (FINALLY) and the Slow Flowers Community is thriving, as revealed in the pages of Florists’ Review.
Our March 2019 (Issue No. 20) highlights a theme of Flowers & Community, showcasing artistic, educational and promotional floral collaborations as a new and influential model in the floral marketplace.
As part of this package, we profile three Slow Flowers member-driven creative endeavors, all of which bring flower growers, designers and consumers together to elevate the understanding of sustainability, seasonalilty and excellent design.
The cover photo of Florists’ Review for March is from our Flowers & Community package!
(c) Amanda Nippoldt
SLOW FLOWERS Members in Houzz.com
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March: Floral Design with Spring-Flowering Branches for Houzz.comFrom the members of SLOW FLOWERS
Our March Gallery features design inspiration with flowering shrubs and trees that are suitable for indoor forcing. 
The series aims to showcase Slow Flowers members' designs and inspire Houzz.com readers to make local and seasonal floral choices. The above design is from Seattle urban farmer-florist Carolyn Kulb of Folk Art Flowers.
PR Opportunities for 
SLOW FLOWERS Members 
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Our full year of Slow Flowers Galleries for Houzz.com continues for APRIL with a focus on Spring Bulbs, Tulips & Narcissus in your floral designs! Each Month's floral themes are noted below. SHARE YOUR Best Designs for OUR NEXT Houzz.com Gallery!

You're invited to be part of this ongoing member-only editorial opportunity. Here are more details:

  • Submit up to 3 images of your designs for each month's theme
  • Designs should feature local, seasonal and domestic botanicals only (US and Canada)
  • Include a brief list of ingredients (farm source list preferred)
  • Deadline: 10th of each month
  • Publication date: 15th of each month 
  • Send to debraprinzing@gmail.com
  • April 15 (4/10 deadline) Tulips & Narcissus in floral design

Future months:
May 15 (5/10 deadline) Peonies in floral design
June 15 (6/10 deadline) Red-White-Blue floral designs for American Flowers Week
July 15 (7/10 deadline) Lisianthus floral designs
August 15 (8/10 deadline) Dahlias in floral design & bouquets
September 15 (9/10 deadline) Sunflowers & Rudbeckia floral design
October 15 (10/10 deadline) Pumpkins and gourds for tablescaping
November 15 (11/10 deadline) Heirloom mums in floral design
December 15 (12/10 deadline) Poinsettias in floral design and decor
Upcoming SLOW FLOWERS Presentations
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THERE'S ONE SPOT LEFT!
Crack the #FoamFree Code at Tobey Nelson's Whidbey Flower Workshop!
Sunday, April 7-Tuesday April 9
Whidbey Island, Washington
For Slow Flowers Members Only, there is one space left! 
Tobey's Workshop featuring Tobey Nelson on Sustainable Design and Emily Ellen Anderson of Curious Lola on Business Sustainability. Oh, and an awesome Farm-to-Table Final Dinner with me, Debra Prinzing (I'm excited to share Slow Flowers news at this event)! 
If you're interested in details, I've got the inside scoop, so email me: debraprinzing@gmail.com

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Local Flowers + Slow Bouquets
Saturday, May 4th (Noon-3 p.m.)
Allovus Studios, 8811 N. Harborview Dr., Gig Harbor, WA 98332
 
Expand the way you view your own backyard, the flowers sold by vendors at your local farmer’s market and even the “weeds” in our area’s wilder places.
Each attendee will express their personal style and learn to employ eco-techniques. You’ll create a lavish (and healthy) arrangement, using natural or easy-to-recycle materials like twigs, excelsior and chicken wire, Debra will also demonstrate the best ways to harvest, process, and prolong the vase life of the ingredients.
This Slow Flowers: Hands-On Workshop is hosted by:
bricolage* offers high-quality creative and cultural arts programming for entrepreneurs and artisans in the Northwest. Our workshops are instructed by experienced professionals in a inspirational waterfront studio in Gig Harbor, WA.
Registration: $95
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Slow Flowers: Seasonal Floral Design
Wednesday, June 5th (6:45-8:30 p.m.)
NORTHWEST HORTICULTURAL SOCIETY
Center for Urban Horticulture, 3501 NE 41st St. Seattle, WA 98195
Debra will speak about the significant changes in floral agriculture and sustainable floral design that she’s witnessed and documented over the past 10 years.
She will illustrate her presentation with three floral design demonstrations incorporating botanical ingredients sourced locally from area growers. Debra’s books will be available for purchase and signing.
Floral vendors from Pacific Northwest flower farms will have flowers for sale at the lecture.
Reception begins at 6:45 pm, lecture at 7:15 pm.
Cost:Members: $5.00 Non-Members: $10.00
Program Notes: Be Part of Our 
2019 Slow Flowers Podcast
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We're excited about a new weekly feature in the Slow Flowers Podcast that will debut on January 16, 2019. It's called "50 States of Slow Flowers," and that means for each of 50 consecutive weeks on the Slow Flowers Podcast, we'll focus on what's happening in the Slow Flowers Movement, state-by-state -- from Alabama (Jan 16th) through Wyoming (Dec. 25th). For the month of March, we featured:
FLORIDA -- Kate Read of Grey Tabby Gardens
GEORGIA -- Holly Duncan of FLORETRY

There will be lots of love for Canadian Slow Flowers members, too -- We'll also feature Slow Flowers news from each Canadian Province during the course of 2019! 

Get in touch if you have news to share about locally-grown flowers and regional design in your State or Province! Email: debraprinzing@gmail.com. 
Meet the Slow Flowers Team
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SOCIAL MEDIA MAVEN Niesha Blancas of Fetching Social Media.
If we feature you on Instagram or Facebook, it's Niesha you have to thank!
She loves giving shout-outs to Slow Flowers members, our Podcast guests, our Event Partners and our Summit speakers. Niesha has more than doubled the followers on @myslowflowers since we teamed up last fall.
You can learn more about Niesha and her consulting packages for creatives here. Follow her @fetchingsocial or @nieshamonay
EVENT DIVA Karen Thornton of Avenue 22 Events.
Karen Thornton is the talent behind the Slow Flowers Summit and I'm so grateful for her counsel, her organizational genius, her strategic planning and her generally chill approach to anything that makes me panic.
We've worked together on two previous events for creativepreneurs and I have to say, Karen's involvement in any event is the *secret sauce* to success! If you attend the Summit, you'll meet both Karen AND Niesha! 
Follow Karen at @avenue22events.
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Slow Flowers Sponsor Thanks for 2019
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Christina Burton-Fox AIFD floral artist & instructor