What's Floral Hot for 2018? Oasis Idea Weekly

Blog  Recipes  Videos  Products January  2018 What’s Floral Hot for 2018? Nostalgia, restoration, woodland, fall farm and the North Pole. Yes, we are talking North Pole in January.  With the opening yesterday of the January Gift and Home Show at Atlanta’s America’s Mart, we’re looking ahead: Smithers-Oasis is there to debut a new showroom featuring new trends for fall and holiday 2018 products. See the five hot floral design trends for fall and Holidays 2018 along with nearly three dozen photos from the Mart displays. Click the image above or green button below. Whether you plan to visit the Mart or not, seeing what’s coming for the second half of the year can inspire your designs now, as each season’s trends flow into the next. For style, Smithers-Oasis Channel Manager Laura Vitale created a mood board and color index for each trend in the showroom collection.  To see those mood boards (downloadable pdf with color recommendations available at the end of the blog) along with nearly three dozen photos, click the image above or the green button below.  Continue reading IDEA Weekly Missed these IDEAs? Here's five recent blogs Can Pantone’s Piquant Purple Propel your 2018? Read the Six Most-Read 2017 Wedding Blogs Wedding promise kept: wreaths, crowns and bouquets Can a British Wreath Design Inspire Holiday Sales? Passion Inspires a Second Chance—and an “Adjustable” Fall Centerpiece IDEA Weekly Blog home This Week's Floral Video IDEA Etsian Valentine's Designs? See one in 59 seconds.  Etsian is one of five Signature Styles for Valentine's Day created by the Smithers-Oasis floral design directors. This 59-second video demonstrates the steps to create this Etsian Orange Pop Valentine Floral arrangement. The video page includes links to the floral recipe and the products shown in the video.  Click for this week's video Floral videos home 54 new Valentine's Day Design Ideas Five new Valentine's styles, 40 plus 14 designs  You'll find more than 100 ideas for Valentine's Day floral designs in the IDEAS section of oasisfloralproducts.com. The latest? 40 arrangements in five new Signature Styles: Etsian, Pretty in Pink, Modern, Farm to Table and European. The other 14 new designs are Designer's Choice: whatever our floral designer directors wanted to create! Click the image above or link below to see them all.  2018 Valentine Arrangement Ideas Every OASIS Floral Products product in detail—and more! Oasisfloralproducts.com has the complete information you need on every available OASIS Floral Products product including sizes and colors. You'll all find floral recipes, how-to videos, design ideas and inspiration. If you have questions, ideas or concerns and for order support, contact customer service at 1-800-321-8286 or support@oasisfloral.us. Visit oasisfloralproducts.com See what's happening on our social sites!

Christina Burton-Fox AIFD floral artist & instructor

January 13th - Update on Flower Farmers in California

Dear Christina   This week's storms and mudslides in California have been devastating.   As first responders continue to search for those missing, our thoughts and prayers go out to the families who have lost loved ones in the Montecito area.   Since Tuesday's flooding, I have been in touch with a number of our farmers in the Carpinteria Valley. While December's fires threatened our farms, the mudslides have been worse. Highway 192 in Carpinteria Valley. Photo by Hans Brand of B&H Flowers Fortunately, from the reports I've received, all of our farmers, their families and their employees are safe. However, the storm and the mudslides have caused some minor damage to a couple of our 20+ cut flower farms in Carpinteria Valley. The storm has certainly left a mess and our farmers have been out working alongside first responders to move debris with their tractors and heavy equipment.  The biggest impact our farms face is logistics.  Via Real near Gallap & Stribling Orchids and Westerlay Orchids in Carpinteria Valley. Our farms worked alongside first responders with their farm equipment to clear debris. Photo By Alex Van Wingerden Highway 101 is closed from Carpinteria to Santa Barbara, making pick up and deliveries extremely difficult. However, farms are able to ship their flowers south to Oxnard for state and national distribution. Right now, state officials are not indicating when Highway 101 will reopen.. Alex Van Wingerden of Westland Floral and Ivan Van Wingerden of Everbloom work together to help clear the debris on roadways after the storm. Photo by Ivan Van Wingerden In the meantime, our farmers are resilient. Flower farming is a seven days a week business and the growing, cutting and shipping to our customers continues. Thank you in advance for your care, concern and continued support for our farms in Carpinteria Valley.   With your continued support, America's "flower basket" will rebound.   Sincerely, Kasey Cronquist, IOM CEO & Ambassador California Cut Flower Commission

Christina Burton-Fox AIFD floral artist & instructor

2018 International Floriculture Expo June 25-27, Chicago

Our team would like to thank you for being a part of the floral industry and hope you will continue your support by joining the floral community at the International Floriculture Expo in June. We know your time away is very valuable. That's why we connect retail buyers and vendors through unparalleled networking, new products, and education provided this year by an exciting new partnership with Super Floral and burton + BURTON. Registration is officially live for IFE and you won't want to miss it! Why Attend? Why Exhibit? We look forward to having you there! Meg Strickland Marketing & Key Buyer Coordinator

Educational Sponsors:   Join the Conversation:

Co-located with:

Christina Burton-Fox AIFD floral artist & instructor

Valentines Design Ideas from Oasis

Blog  Recipes  Videos  Products January 17, 2018 9 Nifty Valentine Designs that won’t Break the Bank Are flowers an inexpensive way to say I love you? Compared to our competitors for luxury gifts—jewelry, gourmet dinners, premier chocolates or a cruise—flowers are cost-effective. Still, you never want your designs to be considered or look cheap. Value is subjective, but for those who want to give quality flower arrangements but fret about the cost, this week's IDEA Weekly blog presents nine great-looking floral designs you can scale up or down by price-point. To see these nine versatile Valentine's designs in a variety of styles along with suggestions to get once-a-year customers to buy other times, click the image above or green button below. These designs fit emerging artisan trends featuring handcrafted, handmade and personalized products. They use three popular color harmonies and can easily be customized to fit anyone’s budget. Flower buyers are sentimental. Appeal to their hearts with your version of these design ideas! Read IDEA Weekly Note: In the next week or two, we'll be switching to publishing on Tuesday mornings. Why? Because we asked in a reader survey when you prefer to receive IDEA Weekly, and Tuesday morning was the leading choice.  Missed these IDEAs? Here's five recent blogs What’s Floral Hot for 2018? Can Pantone’s Piquant Purple Propel your 2018? Read the Six Most-Read 2017 Wedding Blogs Wedding promise kept: wreaths, crowns and bouquets Can a British Wreath Design Inspire Holiday Sales? IDEA Weekly Blog home This Week's Floral Video IDEA No words, just how to create this Euro-style Valentine  European is one of five Signature Styles for Valentine's Day created by the Smithers-Oasis floral design directors. In 74 wordless seconds, watch how to create the layered European-style Red Pin Low-Rise Valentine Floral Centerpiece. The video page includes links to the floral recipe and the products shown in the video.  View this week's video Floral videos home 54 New Valentine's Day Design Ideas Five new Valentine's styles, 40 plus 14 designs  You'll find more than 100 ideas for Valentine's Day floral designs in the IDEAS section of oasisfloralproducts.com. The latest? 40 arrangements in five new Signature Styles: Etsian, Pretty in Pink, Modern, Farm to Table and European. The other 14 new designs are Designer's Choice: whatever our floral designer directors wanted to create! Click the image above or link below to see them all.  2018 Valentine Arrangement Ideas Every OASIS Floral Products product in detail—and more! Oasisfloralproducts.com has the complete information you need on every available OASIS Floral Products product including sizes and colors. You'll all find floral recipes, how-to videos, design ideas and inspiration. If you have questions, ideas or concerns and for order support, contact customer service at 1-800-321-8286 or support@oasisfloral.us. Visit oasisfloralproducts.com See what's happening on our social sites!

Christina Burton-Fox AIFD floral artist & instructor

Flower Book 2017 recap

What a year, a small recap of 2017! We are happy to inform you about some things! We start this mail with wishing you the best for the new year. Flowerbook is thankful for all our users and the growth that we are still noticing!  Our year was great, thanks to you! With this mail we want to thank you for being our user, we appreciate it! Also we made some fun facts and achievements in this mail, furthermore we got some great plans for 2018! Most viewed flowers during the year! We made an overview of the most viewed flowers in Flowerbook for 2017. We are not very suprised that these beauties are in the top 5 the flowers are shown in the images down below.  Best of 2017 Highlights of the Year As mentioned before, we had a great year. In January we passed the 20K downloads! During the tradefairs in November we passed the 30K downloads. This made us insanely happy and enthausiastic for the future!  Furthermore we passsed the 1K followers on Instagram. And if that wasn't enough we welcomed more than 20 new growers to the Flowerbook platforms.  2018 and our new plans! What can you expect from Flowerbook? Our main focus next year will be adding more and new flowers to the catalogue, next to the flowers we will also add a lot of more growers who will show their assortment in Flowerbook! Than on another note, we will finally release and introduce the new website with almost all the same features that the app has. The website will be introduced begin 2018, we will announce it trough all our channels. But next to the catalog and the all known features, what can you expect on the website? Well a lot! keep following our instagram and facebook where we will keep you posted until the release! Got any ideas or tips? We believe that our application and new website can always be improved and developed. We also believe in the power and knowledge of our users. So if you have any suggestions, ideas or tips, feel free to let us know! Wishing you all the best for next year! We hope that we can help you! We enjoyed last year and hope that you liked it as well! Flowerbook is always ready to assist, with colors, availability or flower names. Our goal for 2018 is to become the number one flower information platform.  Facebook Twitter Instagram Deleted the app? No worries, it is still available and the best thing is, it is free!

Christina Burton-Fox AIFD floral artist & instructor