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Wednesday, February 24, 2016
Flower Book App * your personal flower guide
Floranext- Post Valentines Day Flower Shop Blues/ 5 cures
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Florists Review e-newsletter
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www.floristsreview.com February 2016 800-367-4708
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 | SPRING BLOOMS An array of seasonal blooms is arranged within a “fence” of pussy willows to create a modern yet natural composition. Click here to find out how to make this vibrant spring design. | ||
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 | PROBLEM SOLVED A reader asks what she can do to help bulb plants from getting gangly and top heavy in consumers’ homes. Click here to discover what Florists’ Review’s floral design coordinator Lori Zirkle McNorton suggests. | ||
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 | NINE WAYS TO INCREASE PROFITS By Bob Phibbs, the Retail Doctor A lot of advice has been given to retailers about how they must have responsive websites or apps, they must ship and return for free, they must offer online purchasing with in-store pickup and more. Those programs are giveaways that add costs. Instead, look at your current operations to see how you can boost your profits. Here are nine ways to do that. Click here to read the rest of the story. | ||
 | WOMEN’S DAY OPPORTUNITIES For several years, floral retailers, wholesalers and growers have actively sought to raise awareness of Women’s Day in the U.S. so that it may be observed as it is in other countries. In some parts of the world, the holiday is larger than Valentine’s Day and Mother’s Day combined. Click here to find out how Women’s Day can benefit the entire floral industry. | ||
 | TERRARIUMS:Gardens Under Glass This beautifully photographed book contains dozens of step-by-step how-to instructions, along with planting tips and techniques, for designing and creating “gardens under glass.” Click here to see one complete terrarium project and learn more about the book. | ||
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Unsure how to view the class schedule or how to sign up for a class.....email me at: flowerclassroom@gmail.com I will be glad to answer any question at: 913-708-2988 thanks! Christina Burton-Fox AIFD
Women's Day March 8, 2016
Begin to promote and enjoy Women's Day...
We all love FLOWERS......
Mayesh's Blog
FEB22
2/22/2016 8:08 AM
Have you heard? In the last couple of years there has been a big push from the floral industry to promote International Women’s Day, which is on March 8th this year. While the origins of the holiday began here in the US in 1909, for some reason it didn’t stick. The holiday spread to Europe and in 1917 it was widely embraced and has now become the premiere flower holiday in Russia and Eastern Europe.
2/22/2016 8:08 AM
Have you heard? In the last couple of years there has been a big push from the floral industry to promote International Women’s Day, which is on March 8th this year. While the origins of the holiday began here in the US in 1909, for some reason it didn’t stick. The holiday spread to Europe and in 1917 it was widely embraced and has now become the premiere flower holiday in Russia and Eastern Europe.
With that in mind, we have created 6 social media images to help spread the work about this holiday and have included them below for your use. Feel free to download (right click on the image) and share. These will also be posted on our social media pages for easy sharing as well.
SAF has put together some great resources as well that included images and marketing campaign ideas. We see more and more Women’s Day business taking off and are excited to see its continued growth.
SAF has put together some great resources as well that included images and marketing campaign ideas. We see more and more Women’s Day business taking off and are excited to see its continued growth.
Do you have anything planned for Women’s Day? Any interest in your community? Let us know in the comments below!
_2.jpg "women's day (1)")
_2.jpg "women's day (2)")
Unsure how to view the class schedule or how to sign up for a class.....email me at: flowerclassroom@gmail.com I will be glad to answer any question at: 913-708-2988 thanks! Christina Burton-Fox AIFD
Thursday, February 18, 2016
Tropical design class
Tropical designs today...perfect 70+ degrees outside...feeling slightly tropical in KC today
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| My sample design |
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| Students design |
Explore Floral Design Class Dates for 2016
Spring 2016~ EFD class dates:
Unsure how to view the class schedule or how to sign up for a class.....email me at: flowerclassroom@gmail.com I will be glad to answer any question at: 913-708-2988 thanks! Christina Burton-Fox AIFD
April 18,25
May 2,9,16,23
June 6,13,20,27
Fall 2016~ EFD class dates:
10 days M-F for 2 weeks
August 15-19th
August 22-26th
August 15-19th
August 22-26th
Fall 2016 ~ EFD Evening class dates:
2 Evenings + 1 Saturday for 5 weeks
October 26-27 +29th
November 2-3 + 5th
November 9-10 +12th
November 16-17 +19th
off week of Thanksgiving
November 30-Dec. 1 + 3rd
October 26-27 +29th
November 2-3 + 5th
November 9-10 +12th
November 16-17 +19th
off week of Thanksgiving
November 30-Dec. 1 + 3rd
Maximum 8 students
Mondays for 10 weeks
10-6pm 1hr. lunch break
Wednesday & Thursday
70 class hours of hands on training
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Overview
This 10 day or 2 evening + Saturday Exploration of Floral Design class will teach the basic principals of floral design, and so much more. Each day will have a morning/evening lecture and afternoon/evening of hands on designing. Students will participate in the processing and handling of fresh flowers each day for the lab session. The students will be trained to execute all basic forms of design to apply for a floral designer position. This is a required class for job placement. The class offers business information on pricing for profit, daily sales, floral delivery expenses, and bulk purchases for profitability, and so much more! The students will have an open book final exam on materials covered during lectures. And every class day will be more fun than you can imagine and the amount of flowers to work with and industry information is fantastic!
FLOWERS are beautiful creations, the curiosity and enthusiasm for information on FLOWERS is contagious. Take yourself somewhere new….to the Flower Classroom. Learn to be a FLOWER expert.
This class enables you to become a FLOWER expert! Having so much fun every class session.
Objectives
· Introduction to design
· Color terms and theory
· Processing and handling of fresh flowers
· Flower & Foliage identification
· Hands on design of basic forms of design
· Techniques in design
· Wedding Bouquets
· Flowers to wear
· Sympathy Tributes
· Every day designs
· Pricing of floral products
· Salesmanship with FLOWERS
Activities
Each student will have materials provided to execute all designs. The classroom also has additional books, supplies and flowers for purchase. This allows students to practice additional designs at home.
We will cover the Principles, Elements & Techniques of Design
· Balance, Emphasis, Harmony, Proportion, Rhythm & Unity
· Color, Form, Line, Space & Texture
Floral Design Tools
The Flower Classroom provides a Notebook of Floral information, Color Wheel, Floral design tools and a California Flower Selection guide, and industry catalogs.
Students should bring something for note taking and a calculator. The classroom has assorted tools available to use, new floral tools are available in the classroom to purchase. Any other tools necessary for the class will be available.
Evaluation
A certificate of completion of this class will be available with your final exam.
Students that have enrolled and finished Explore Floral Design and wish to enroll in the Advanced Floral design class that follows will be given a discount on that class price when combining these 2 classes.
Christina Burton-Fox AIFD instructor
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Materials
Fresh flowers and foliage’s and the containers will be provided for all the designs. These designs are yours to take with you at the end of each class day. You will not take apart your designs to execute the next floral design.
Flower selection will be seasonal. The classroom will have a wide selection of flowers to choose from for design execution. You will have permanent materials and all wire, tape, glue, etc. will be provided.
Styles of Design
· Botanical
· Circular Mass
· Formal Linear
· Line-Mass
· Triangular
· Vegetative
Class Registration
70 hours classroom time
Registration & Class Materials for a 10-day class or 2 evenings + Saturday for 5 weeks.
$1,864.50
This amount is due in full to reserve your design table. Payment can be made with any major credit card or with Pay Pal.
You can copy and paste this link for payment. I will confirm your registration after the payment is received.
PayPal link for payment of Class
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=BKXUGEZDLPERA
Cancelation of your space in the class is allowed up to 14 days before class for a full refund. After that a credit will be applied for classes in the future. For this class or any classes of your choice. No Refund from 14 days prior and thru each class session.
Call for more information. 913-708-2988
Thank you,
Christina Burton-Fox AIFD,CFD
floral artist and instructor
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Unsure how to view the class schedule or how to sign up for a class.....email me at: flowerclassroom@gmail.com I will be glad to answer any question at: 913-708-2988 thanks! Christina Burton-Fox AIFD
Post-Valentines Day Flower Shop Blues-5 Tips to Beat Them
Post-Valentine’s Day Flower Shop Blues – 5 Tips to Beat Them!
Is your flower shop suffering from the ‘after Valentine’s Day’ blues? Don’t let seasonal fluctuations impact your business. Follow these tips to attract customers after Valentine’s Day and boost your revenue!
Cures for the Post-Valentines Day Flower Shop Blues
Redecorate
This is the perfect time to get your shop in order! Take down the Valentine’s Day decorations and brighten up the shop for Spring.
- Do Spring Cleaning – Go through your shop and organize your displays, files, and promotional items
- Change Your Window Display – Arrange your display for the upcoming season
- Create Seasonal Floral Arrangements – Add new bouquets to your website and marketing materials
Have A Sale
Get rid of extra Valentine’s Day products! Hold a sale in March with discounted bouquets and chocolates to increase revenue.
- Be Specific – Let customers know exactly what is on sale and how much your discount is (30% Off All Valentine’s Day Arrangements)
- Bundle Your Products – Create discount packages of candy and floral arrangements to sell more items
- Post It Online – Use florist technology to promote your sale online
Increase Marketing
Step up your marketing efforts to bring in new business!
- Grow Your Online Presence – Use social media, email, and online advertisements to draw attention to your florist website
- Start Blogging – A blog can improve your florist website and help you connect with your customer base
- Send Out Mailers – Send mail to Christmas and Valentine’s Day customers to gain repeat business
Start Something New
Offer new products and services to boost your seasonal income!
- Light A Flame – Add scented candles to your product displays and sell them to customers
- Don’t Forget About Easter – Stock your shop with floral displays, chocolate bunnies, and peeps for the Easter season
Reach Out to Your Community
You have thousands of potential customers right outside your door!
- Hold A Contest – Start a raffle and offer free services to community members who enter
- Send Flowers To Your TV Station – Send a beautiful arrangement and marketing materials to get your business featured on the local news
- Work With Nonprofits – Donated services can transform charity events and help you promote your business
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Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here!
Unsure how to view the class schedule or how to sign up for a class.....email me at: flowerclassroom@gmail.com I will be glad to answer any question at: 913-708-2988 thanks! Christina Burton-Fox AIFD
Thursday, February 4, 2016
Mayesh Roses: Prep,Care & Handling
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AYESH
ROSES: PREP, CARE & HANDLING
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ESTThe. 1978
BEST PRACTICES The night(s) prior to your roses arriving prepare buckets with water and stage inside your cooler. The day the roses arrive, open boxes and spread roses on rack in the cooler for at least an hour and up to four hours prior to cutting and placing in water that has a correct dose of hydrating solution (Floralife; or equivalent from Chrysal etc.). Do not use flower food at this stage. Alternatively, prepare buckets of water with professional floral hydrating solution and stage in a cool part of the shop. Let roses acclimatize to ambient temperature of the shop where the buckets are staged, and then cut and place in water. The key is to ensure that the roses and the water are more or less the same temperature. Do not plunge cold stems into warm water or warm stems into cold water as the shock could cause a blockage in the stems, and they may not hydrate properly. Do NOT unwrap the roses until they have hydrated for at least an hour, and preferably two to three. If you hydrated the roses outside of the cooler, after about an half hour or so put into the cooler. By leaving the wrappers on, the water can hydrate the stems and restore them to a turgid and stable state, restoring strength and elasticity to the stems and flowers. After two or three hours you may loosen the cardboard sleeve and remove it. It is suggested that you keep the plastic sleeve in place. It is not recommended that you leave the cardboard sleeve on longer than 24 hours once they are in water as the hydrating blooms will start to swell against the packaging and the other roses. When cutting the stems of roses, it is suggested that you use very sharp and clean cutting equipment, blades and knives. Because of the high volume at this time of year, bench-cutters are normally used by many floral businesses, but make sure they are sharp and cleaned regularly throughout the processing task. If you like to hydrate each stem with an individual cut on each stem, it is recommended that you cut the whole bunch and hydrate with the sleeve in place, and then after two or three hours has elapsed, process as you would usually do. Maintain your roses in buckets that may be full but not packed tightly. Keep roses away from breezes, drafts and fans, and where necessary tent them with a clean plastic cover (drop cloth from Home Depot is ideal and inexpensive). If necessary, change the water and re-cut the stems every two to three days. This step is normally not necessary except when large volumes of flowers are being processed and also during holidays where roses are a large investment: Any stem that perhaps was not drinking water properly, was inadvertently not cut or had a clogged stem is afforded an opportunity to be perfectly hydrated. Remember to remove any leaves that will fall below the water line in the buckets as this can cause copious amounts of bacteria and organic material to block stems from drinking water properly. Leave the guard petals on until you are close to using for an order. Guard petals protect the inner blooms from damage due to handling but also inhibit a flower’s ability to open. Removing them initiates a signal to the flower to start opening. |
Unsure how to view the class schedule or how to sign up for a class.....email me at: flowerclassroom@gmail.com I will be glad to answer any question at: 913-708-2988 thanks! Christina Burton-Fox AIFD
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