December Design Class Schedule

December Class Schedule

Students are enrolling now!!

🌲🌹🌿🌼🌺🌴🌷🌲

We all love to learn new things...

Join a floral design class,                                     create an amazing design!

Thursday, December 15th

Tall Vase Design   $125.00     6-8:30           design tables open for registration

Friday, December 16th

Groupon Terrarium class 10-12                design tables open for registration

Groupon Garden Fresh Flowers   6-8:30 (full class)

Saturday, December 17th

Groupon Tropical Design  10-12:30                      design tables open for registration

Groupon Garden Fresh Flowers  4-6:30                 design tables open for registration

Thursday, December 22nd   

Holiday Table Design  $100.00  10-1pm  or 7-10pm        design tables open in both sessions

Tuesday, December 27th

Groupon Garden Fresh Flowers   10-12:30           design tables open for registration

Friday, December 30th

New Years Tall vase and table garland   $150.00   6-9pm        design tables open for registration

* Groupon classes are paid thru Kansas City Groupon,  to register for a class                                 email :flowerclassroom@gmail.com with your name & phone number.  If a class for 2, both names, email's and one phone number.

* to register and pay for any other class offered, email me at: flowerclassroom@gmail.com

For your pay pal invoice to pay with any credit card or your pay pal account.

I look forward to meeting you in the classroom...sharing my floral passion with you!

Christina Burton-Fox AIFD floral artist & instructor

Sun Valley Flowers Newsletter

November 30, 2016 Edition 45

Holiday Greens December starts tomorrow, and this means we are beginning the roller coaster ride, which will last right through to Mother's Day. One aspect of December which I love is Christmas greens. Right now if you walk into the warehouse, most of what you will see and smell will be huge mounds of greens being processed.  This is a great niche for Sun Valley. We offer the fresh greens from northern California and Oregon in bulk,  but the real beauty here is that we can combine them with our core crops right here on the farm, making your life easier as we push through December. Whether cedar, fir or pine, we can pair our tulip, lilies, ilex and other crops to create festive holiday bouquets. Check out our new Holiday Greens Guide to learn what we have available, and have a great holiday season.                                                                           -Lane      BLOOMS THAT SELL Enhanced Consumer Bunches Did you know we create retail ready bunches featuring holiday greens? These are great for Mass Market retail, but also for Wholesalers looking to offer their customers a classic "Chop and Drop" to their customers. These enhanced bunches feature the freshest flowers, paired with greens harvested from Humboldt County, Del Norte County, and Southern Oregon. North Pole Brassica You need white, we have white. Our November/December Brassica plantings are coming in right on time and temperature. Did you know Brassica needs cold temps at night to turn white?  Mother Nature has out done herself and we have a bumper crop of white Brassica, just in time for Christmas. Call your rep and tell them Santa sent you!  PARTNER SPOTLIGHT New Tulip Arranging Video from J Schwanke  Watch J Schwanke, the flower expert at Ubloom.com, show you how we grow our tulips and how to arrange them. J always put on a great show and even the most experienced flower professional is sure to learn something new. Click here to watch!

LOOKING FORWARD Hyacinth Start in January! Save the Date! We will begin harvesting our Hyacinth crop in mid to late January. The color, the texture and of course, the scent make hyacinth a very popular bulb crop.      Ilex Video..have you seen the drone footage? Click Here Ilex Season has shifted into  high gear! We are heavy on the classic RED. Common name "Winterberry" ilex keeps growing in popularity, take a peak  at a Pintrest search for ilex & winterberry, if you need proof. TEAM MEMBERS OF THE PERIOD Nick Fabiano Team Leader Arcata R&M Department Liduvina Gama Oxnard Inventory Kristin Godin Canadian Farm (Period 9)  Rafeena Azimulla Canadian Farm (Period 10)

Christina Burton-Fox AIFD floral artist & instructor

Florists Review tip of the week

Nov 28, 2016  CARING FOR CHRISTMAS GREENS Cut evergreens, both coniferous and leafy types (boxwood, holly, etc.), are staples of the Christmas season. Although they are generally considered long lasting, there are steps you can take to ensure your selections continue to look their holiday best throughout the season and into the new year.  Keep them cool. Set your storage cooler to almost freezing—33 F to 35 F. Maintain hydration. If you have the space to store your fresh greens in water or flower-food solution, go that route. However, many florists don’t have that much cold real estate, so dry storage is more practical. If you have to store yours dry, open the boxes first and allow the branches to cool for a few hours. Then, seal the plastic, and close the box tops. Treating your holiday evergreens properly now will ensure they stay crisp and vibrant once they’re in consumers’ homes and businesses. Avoid ethylene. Although most conifers don’t actually emit high levels of ethylene as once thought, some may be sensitive to the gas. Holly is especially sensitive to ethylene and should have been treated with an ethylene inhibitor prior to arriving in your shop. Mistletoe is also likely to be harmed by exposure, so take precautions when storing it as well. In the classroom we hydrate all our evergreens in hot water and before refrigeration let the water come to room temperature. (2-4 hours).  Our evergreens are very long lasting.  We also provide flower food in our water that is properly proportioned as directed. We water our fresh Christmas trees with very hot water to dissolve the sap and allow the tree to drink/hydrate every day.  Don't forget to make that new cut across the bottom so your tree can hydrate. We all love learning new things....Join a class and enjoy all the new things you will learn, working with amazing flowers!

Christina Burton-Fox AIFD floral artist & instructor

I am THANKFUL for......

I am thankful for......

• everyone that follows and loves FLOWERS as I do,

Without all of you......... the classroom would not exist!

Those that pay it forward and share with others floral information they learn in the classroom😎

for my family and friends that support me😘 

Happy Thanksgiving 

may your day be filled with                        FLOWERS🌷🌸🌹🌺🌻🌼🌿🍁🍃  FAMILY

JOY

Christina Burton-Fox AIFD floral artist & instructor

Florists Review e-newsletter

TABLETOP WREATH Whether hung on a door or laid horizontally atop a table, wreaths will always be stylish for Christmas. This tabletop version, by Leanne Kesler, AIFD, PFCI, makes a stunning centerpiece. Click here to watch the how-to video.

CONNECTICUT FLORIST CREATES A “MANNEQUIN CHALLENGE” VIDEO City Line Florist in Trumbull, Conn., has posted a 40-second video to Facebook with the caption, “Take time … to stop and smell the roses!” In the video, staff members stand frozen in the showroom, design room, and display and walk-in coolers. Click here to view City Line Florist’s “mannequin challenge” video.

FTD ANNOUNCES A CHANGE IN LEADERSHIP After eight years as FTD’s president and CEO, Robert Apatoff is stepping  down. Christopher W. Shean, one of FTD’s directors, is the interim president and CEO while FTD’s board of directors conducts a formal executive search for a permanent replacement for Mr. Apatoff. Click here to read more

CONSUMERS DISAPPROVE OF STORES BEING OPEN ON THANKSGIVING A new survey of 2,000 adults by Morning Consult shows that 59 percent of consumers disapprove of stores being open on Thanksgiving for holiday shopping and that 48 percent of consumers are more likely to visit a store on Black Friday if the store does not open early on Thanksgiving. Click here to discover more survey results.

INDEPENDENT RETAILERS HAVE TO WORK TO ATTRACT EARLY HOLIDAY SHOPPERS TO THEIR STORES New research by Fit Small Business reveals: •52 percent of consumers plan to shop during the weekend following Thanksgiving. •50 percent of them plan to support local businesses. •However, 54 percent of consumers have never heard of Small Business Saturday and may be unaware of the deals and types of merchandise and services available at independent businesses. Click here to view all of this study’s findings.

HOLIDAY SALES EXPECTED TO INCREASE 3.6 PERCENT National Retail Federation (NRF) expects retail sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.6 percent, to $655.8 billion. Online sales are forecast to increase between 7 percent and 10 percent over last year, to as much as $117 billion (approx. 18 percent of total holiday sales). Retailers are expected to hire between 640,000 and 690,000 seasonal workers this holiday season, in line with last year’s 675,300 holiday positions. Click here to view full forecast details.

WEDDING COLLECTIONS: Hundreds of Bridal Florals in Seven Color Palettes Hot off the presses, this brand-new book from the editors of Florists’ Review is now ready for shipping. It features 345 bouquets, boutonnieres and other designs for bridal party and family members, organized them into seven color groupings. Hundreds of flower types and varieties, as well as dozens of bouquet styles, are featured within each palette. 132 pages. Softcover. $24.95 Click here to order or learn more about this must-have sales tool and inspirational guide.

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Sun Valley...... journey thru their Ilex fields

The Magic of Ilex is Here     Wednesday, November 16   2016 Take a Colorful Journey Through Our Ilex Fields!    Our ilex fields in Willow Creek are bursting with color, and we're busy picking some of the highest-quality stems you will ever find.     Our ilex program has been a personal project of Lane's for several years, and his dedication to perfection is evident in this crop.  Our Willow Creek farm is an awe-inspiring place. This movie, created by local drone film maker Chad Johnson, highlights the dramatic color of the field and the beauty of the surrounding landscape.  What you can't see in this film is the bald eagle that was soaring around nearby, curious about the UFO swooping through the sky. Contact your Sun Valley sales representative or your local wholesaler for Sun Valley's exceptional ilex. These hot holiday branches are high in demand, and you needn't look any further!  We will be picking our red ilex into December; however, our fall-hued berries will be done quickly. We have gold, orange, flame, and red. Call your sales rep today!  Flame Ilex    Red and Gold Ilex    Red Ilex and Sonata Lilies    BE IN THE KNOW Flower Talk: Everything You Need to Know About Holiday Greens Read the full story>> Sun Valley Horizon Newsletter, Edition 44 - October 27, 2016 See what's new on The Horizon  Read More » www.tsvg.com         800.747.0396 Contact your sales rep for more information and to place your order

The Sun Valley Group, 3160 Upper Bay Road, Arcata, CA 95521

Christina Burton-Fox AIFD floral artist & instructor